Building your kick ass social media team

social media team

Now is really a good time to have experience in digital marketing and to build a a kick ass social media team. Social media is still a buzz phrase on the web and everywhere you look online, you will see some traces of social media. This skill set is in great demand right now and many businesses are starting to staff in this area.

Many of the qualifications related to social media are mostly the same: companies want people that can engage on a social level with their clients on the social web and that has a great passion for the medium. They should also demonstrate the ability to see the campaign from the starting concept point through execution and then measure the results that matters.

Having a job dedicated to social media is great, but what separates the true social media professionals from the self proclaimed “social media gurus” and “ninjas”? It’s not that difficult to find someone that can blog, maintain a Facebook page, get thousands of followers on Twitter, and to manage a community.

Those are not the attributes you should be looking for as anyone with a little bit of knowledge can do that. Instead, find below a couple of essential qualities I believe you should have when hiring your social media team. If you know of any more, comment below and I will update this post.

People skills

Social media is a growing area of demand and expertise, and soon many businesses will realize that they need a social media team to monitor the conversation happening online, manage their social circles, and execute their social media campaigns. Even if you are going to use social media across your entire organization, the ability to motivate, lead, and direct others is essential for social media success. Look for people with proven experience in leading others.

Business understanding

Many businesses continues to hire people for their social media team as if this medium is merely a basic marketing technique. I believe your social media team must be skilled in all trades to understand everything regarding your business. Social media is not a tool just to raise awareness and it’s so much more than just a communication platform. If your social media team isn’t already integrating customer service, product development, and customer service within your social media strategy, guide them on what you want to accomplish with your campaign. The social media teams that succeeds are the ones that can execute a social media campaign and collaborate with various business opportunities with senior employees throughout the organisation.

Social media ninjas

There are many self proclaimed social media ninjas and they should be ignored. Too many people are driven by a desire for higher Klout scores, fame, and an increased reputation. Your social media team should consist of individuals that puts your brand, company, and employees first. Your social media team must be able to convey how your business advances in social media, and not merely on an individual level.

Your social media team needs leaders and not just plain “experts” in the social media field. It’s not difficult to find people to join your team with social media experience, but finding those that can take your business to the next level can be tricky.

Related posts

I’m a digital marketing specialist and I’m very passionate about online marketing. My main goal with marketing on the web focuses on designing strategic plans and business solutions around digital technologies to get good results. I’m also a blogger, dad, and I like golf, photography, and music.


  • http://marketingstrategist.co.za/ Byron Martin

    This post has arguably a lot of truth.

    Any kid fresh out of
    school knows how to use social media – But to have the values described in your
    is essential when dealing with social media. As a lot of social marketers (if I
    can call them that) tend to suffer from social media burnout quite quick,
    especially if you are working on an aggressive and fast paste (a lot
    of engagement)
    social media marketing campaign.

    Thanks again for
    sharing your valuable insights.

    • http://www.antonkoekemoer.com/ Anton Koekemoer

      So true and that is where many businesses are doing it wrong when hiring for social media. If you are on Facebook and know how to create page doesn’t mean you understand how to make it work.