Search engine optimization (SEO) is not a nice to have anymore, but a must have because the digital world is booming. Even though SEO has been around for a while and still an excellent method for driving targeted traffic to your web properties, many are claiming that SEO is dead. Do a search online for “SEO is dead” and you will see what I’m talking about. To be honest, SEO is n
HTML5 has been an extremely hot topic in the digital marketing world over the last couple of months. If you are already using it, you can generate a buzz for your website and online channels. With HTML5 you can integrate visually appealing aesthetics that your visitors will enjoy and share on with their network and this can increase your SEO rankings. What is HTML5? According to Wikipedia: HTML
Responsive websites aren’t cool. They are !@#$ awesome! Responsive website development is not a new concept, but what is a responsive design on a website, blog, or online application? It’s a design framework that ensures your website looks good on any browser platform such as mobile browsers on smartphones and tablets, and traditional desktop browsers. The future isn’t mobile b
One common misconception when it comes to social media marketing is that you should update your social media profiles as many times as possible during the day. While constantly posting random content and information will keep your social media profile active from one point of view, it is an ineffective way to communicate your message to your target audience and to engage with them. Another misco
For many people and businesses, digital marketing is a mystery and they don’t understand all the benefits of marketing online. To the rest of us digital savvy people, success is sometimes determined by the online niche you choose online. How are you going to choose a niche for your business that you can build from the ground up that you can use to promote your business on the web? First, w
In the last couple of years online marketers have realized the benefits and power of social media marketing. While social media is an excellent medium to build brand authority and reputation, it is vital to maintain your business reputation online. Online reputation management (ORM) has become necessary in all online marketing activity as social media is all about interacting with targeted audienc
In our everyday digital lifestyles, competition is fierce, especially online. If you don’t work really hard to impress your boss and prove that you are really worth your job, you will never get a chance to climb in the corporate world. Do you really want to impress your boss and make sure you get noticed as an excellent worker? If you do, consider seeing yourself as a “brand” and
Every minute, a company is advertising a service or product where people have to visit their Facebook Fan page instead of their website. Social media is becoming so popular that when you open up your favourite newspaper or channel, you will most likely see and hear about the broadcaster’s Twitter and Facebook profile. Social media has been integrated into our news feeds, the movies we watch,
Your “followers” and “fans” on the social web consists of your blog readers, Google+ followers, LinkedIn connections, Facebook fans, Twitter followers, and even your Pinterest followers. For business growth, it is important to make your digital footprint trustworthy. An over advertised profile on the social web is really not what your audience prefers, because social media
Ignoring the negative comments won’t make it go away
One of the most important things regarding various social media channels such as Twitter, Facebook, and LinkedIn is that the conversations are taking place about you with or without your participation. If you are a business owner, you need to take advantage of this to keep your organization’s voice actively on the discussions happening right now. It is now possible to get information on