Author Archives: Anton Koekemoer


The Role of Emotion in Lead Generation

The Role of Emotion in Lead Generation

While it may seem that rational thought plays the most important role in lead generation, emotion plays an equally important role. Humans are emotional by nature. Many decisions are made unconsciously rather than consciously and in many cases, the reasons behind...
SEO Risks That Are Worth Taking

SEO Risks That Are Worth Taking

Although there are certainly many Search Engine Optimisation risks that should be avoided at all costs, there are a number of others that can end up paying off considerably. By its very nature, SEO can often involve making decisions that may seem risky at the time. As...
Using Cognitive Bias in Ecommerce Marketing

Using Cognitive Bias in Ecommerce Marketing

Cognitive bias can be an incredibly powerful strategy for ecommerce marketing, working with your audience’s unconscious biases that play a role in how purchase decisions are made. These biases can impact the purchasing decision in many ways. They can determine the...
Ecommerce SEO Content That Adds Genuine Value

Ecommerce SEO Content That Adds Genuine Value

Ecommerce SEO plays an important part in your overall ecommerce marketing strategy, helping your online store get found more easily. Whether you have a large online shop with hundreds of products or a smaller store that specialises in a range of niche products, making...
Digital Marketing Trends for 2020

Digital Marketing Trends for 2020

There is no doubt that digital marketing is a constantly shifting landscape, with each year bringing new trends to the table. In the last year or two alone, we have seen the rise of AI that has opened up the digital space to offer a far greater level of customisation...

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