How to Improve Your Sales Funnel

How to Improve Your Sales Funnel

Your sales funnel forms the link between marketing and sales, working alongside your lead nurturing efforts to turn potential leads into purchasing customers. Despite the importance of this funnel, it is often treated as an afterthought rather than the main event. In...
Why Are NAP Listings Important for Local SEO?

Why Are NAP Listings Important for Local SEO?

If you are investing in local SEO, you will need to ensure that your NAP listings are consistent across every place you list your business. What is a NAP listing? NAP stands for name, address and phone number. These details may not seem hugely important, but without...
3 Surprising Benefits of a CRM Platform and Strategy

3 Surprising Benefits of a CRM Platform and Strategy

There is no doubt that a CRM strategy and platform offers value in the form of increased leads and better customer service. A good CRM can help you perfect your digital marketing campaign, too. Whether you have a small business or a growing business that you are...
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