How to Avoid a Social Media Ban

How to Avoid a Social Media Ban

One of the worst things to happen to any brand is being banned on social media. Whether you are new to Facebook, Twitter, YouTube or LinkedIn or you assume that you can get away with posting anything you like without consequences, a social media ban can be very...
Why You Cannot Afford to Go Without an SEO Strategy

Why You Cannot Afford to Go Without an SEO Strategy

Just how important is to your business to have an SEO strategy in place? According to a recent survey done by Clutch, this figure may not be as high as you would imagine. This survey interviewed 500 digital marketers across companies of various sizes to find out which...
3 Ecommerce Marketing Metrics That Drive Growth

3 Ecommerce Marketing Metrics That Drive Growth

Have you ever wondered how to track your success when it comes to ecommerce marketing? If you are new to running an online store, you may have some idea of the metrics to focus on in order to track growth and plan for the future. Even if you’ve been running your store...
How Not to Respond to Social Media Comments

How Not to Respond to Social Media Comments

Every single brand will need to deal with mean, rude or downright nasty social media comments at some point or another. This is, after all, the nature of the social media space. The fact that people have the ability to interact with your social content and engage is a...
The Biggest Risks of Social Media Fads

The Biggest Risks of Social Media Fads

By its very nature, social media marketing is a constantly evolving platform that changes a great deal each year. New social networks pop up, new features are added, content trends come and go, and engagement levels adapt and flow. Why Following Social Media Fads is...