Author Archives: Anton Koekemoer


Avoid These Lead Scoring Mistakes

Avoid These Lead Scoring Mistakes

There is no doubt that lead scoring can be a highly effective way to identify high-value leads. As part of a lead generation strategy, scoring allows your marketing team to increase conversion for email marketing and various other digital campaigns. In their 2012 B2B...
Guide to Lead Nurturing Email Conversion

Guide to Lead Nurturing Email Conversion

Wondering how to get more fro your lead nurturing email strategies? Whether you have just gotten your lead generation campaign off the ground or you are battling to see any signs of conversion on a current campaign, understanding the factors that influence conversion...
A No-Frills Guide to Ecommerce SEO

A No-Frills Guide to Ecommerce SEO

When it comes to ecommerce SEO, there is plenty of advice to be found. Some of that advice is genuinely helpful. Other advice, not so much. Ecommerce websites have unique challenges that make them very different to the average website. The ecommerce market is also...
Ecommerce Marketing for Large Stores

Ecommerce Marketing for Large Stores

Wondering how to get more from your ecommerce marketing efforts for your large online store? Unlike micro stores, larger stores typically offer a large variety of products across multiple categories. Some, like online department stores along the likes of Amazon and...

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