Author Archives: Anton Koekemoer


Ecommerce Marketing for Micro Stores

Ecommerce Marketing for Micro Stores

Wondering how to kick-start your ecommerce marketing efforts for your micro store? These stores work a little bit differently to larger stores. Unlike department stores and multi-national or international stores that typically have a far larger budget and audience...
Ecommerce Marketing in 2019 – What to Avoid

Ecommerce Marketing in 2019 – What to Avoid

As we begin the countdown to 2019, many brands will begin to look at ecommerce marketing trends for the year ahead. Each year, the digital space adapts with more tools and innovation, paving the way for smoother, faster and simpler ways to convert more customers and...
Why Invest in Competitor Analysis?

Why Invest in Competitor Analysis?

Competitor analysis is a powerful tool that offers critical insight into your competition’s digital marketing efforts. On the surface, this can seem like a waste of time and effort. After all, you should be focusing on your own strategies rather than worrying about...
Lead Generation and Content

Lead Generation and Content

Lead generation and content go together like bread and butter, working to help convert more clicks and sales holistically. Content has the potential to guide leads through the process at every step of your funnel, from the very first introduction to your brand all the...
Digital Marketing Audit Mistakes

Digital Marketing Audit Mistakes

Whether you have recently attempted a digital marketing audit or you have one planned for the year ahead, there is no doubt that audits offer a hugely valuable tool. Audits offer key insight into what you are doing and how you can improve your strategies across the...
SEO Myths and How They Are Holding You Back

SEO Myths and How They Are Holding You Back

While Search Engine Optimisation has become less of a mystery to most online businesses, there are still many SEO myths that continue to muddy the proverbial waters. The trouble with these myths is that they give people an excuse to see SEO as either a magic fix or an...
Lead Nurturing and SEM

Lead Nurturing and SEM

SEM offers a powerful tool for your lead nurturing efforts, helping to attract leads to your landing page through targeted paid ads on major search engines such as Google. Done right, SEM and Pay Per Click is a fantastic tool that has plenty to offer your lead...
How to Up Your Mobile SEO Game

How to Up Your Mobile SEO Game

If you are not thinking about mobile SEO, you may be missing out on the chance to convert more customers organically. Used as part of a broader SEO strategy, mobile optimisation has become more important than ever. Google and other search engines are continually...

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