Author Archives: Anton Koekemoer
Ecommerce and SMME Niche Benefits
Ecommerce is a term that gets thrown around in a rather abstract context. There are many brands that use an online store to increase sales and generate new leads. But when it comes to SMME’s, there is never a lot of money to spare. Therefore, focus on the most...
Understanding Lead Generation Data
Lead generation data forms the heart of every campaign. If it’s not at the centre of your strategy, you will find it impossible to see any results. With the POPI Act now fully in place as of 1 July 2021, there is a huge focus on how data is collected. This will have a...
3 Ecommerce Content Strategy Trends to Avoid
There are certainly many ecommerce content strategy trends out there that add genuine value. From video content to personalised guides, many trends will enhance your strategy. That’s not to say that all trends are worth following. A very common ecommerce marketing...
Why You Need an Ecommerce Marketing Post-Sales Strategy
Although making that initial sale may seem all-important in your ecommerce marketing strategy, your post-sales efforts can be even more essential for growth. Post-sales applies to everything that happens once your customer has checked out and completed their order....
Ecommerce Marketing – Customer Journey Optimisation
Customer journey optimisation plays a vital role in every area of ecommerce marketing. The journey begins from the moment a potential customer learns about your store. They may arrive from a sponsored ad on social media. They may find you through a personal referral...
How Secondary Audiences Help Your Lead Generation Campaigns
In lead generation, secondary audiences can be an overlooked target market. Primary audiences are the key focus for just about every campaign. This makes a lot of sense. This is the audience you are targeting. They are the potential leads that will purchase your...
Essential Ecommerce SEO Best Practices
Ecommerce SEO plays a vital role in the growth of any online store. Today, thanks to COVID and the natural move towards online retail, the ecommerce marketing space is bigger than ever. More stores are going online as they move away from traditional brick and mortar...
3 Ecommerce Marketing Strategies to Stay Ahead of Competitors
As the online retail space continues to rapidly grow, it gets harder to make your ecommerce marketing strategies stand out. For many new stores, this can be incredibly daunting. Trying to compete against the big retail giants and other new stores is no small...
How to Increase Urgency in Your Ecommerce Marketing Campaigns
Creating a sense of urgency in your ecommerce marketing campaigns is an excellent way to drive sales. Urgency makes customers feel that they have to act quickly. It can make all the difference between a customer ignoring that abandoned cart email sequence you have...
Lead Generation Strategies – Getting Back to Basics
As new trends and technologies emerge, it’s easy for lead generation strategies to veer off the proverbial beaten track. There is certainly nothing wrong with implementing new ideas and aiming for the sky. Today’s marketplace is huge and competitive across many...
What Are Micro Conversions and How Are They Used in Lead Generation?
Micro conversions refer to the small moments that get you closer to your lead generation goals. Unlike macro conversions, which would be something like making a sale or booking a consultation, micro conversions focus on things such as blog article shares, newsletter...
Proactive Ecommerce Marketing Tips for Dealing with Complaints
Although no online store likes the thought of dealing with complaints, you can minimise the impact they have with a few simple ecommerce marketing strategies. For many e-tailers, complaints are associated with lost sales and even lost customers. Complaints can...
Out-the-Box Lead Generation Ideas to Drive Conversion
One of the many great things about lead generation is that it evolves all the time. While tried-and-tested strategies will always be essential, there are other creative ideas to try as well. These can be a fun way to drive conversion. They will keep leads inspired and...