Author Archives: Anton Koekemoer


5 Tips To Improve Your Ecommerce SEO Content

5 Tips To Improve Your Ecommerce SEO Content

Just about every online store owner knows that ecommerce SEO content plays a vital role in ranking and growth. With that said, many are not sure how to use ecommerce marketing content in a way that delivers results. Although content in itself is important to help your...
SEO Trends to Watch in 2020

SEO Trends to Watch in 2020

As we get closer not only to a brand new year but also a brand new decade, SEO trends are something that many brands will be watching. There is no doubt that SEO is a continually evolving channel. Each year and each decade, search engines adapt to the constant shifts...
The Role of Emotion in Lead Generation

The Role of Emotion in Lead Generation

While it may seem that rational thought plays the most important role in lead generation, emotion plays an equally important role. Humans are emotional by nature. Many decisions are made unconsciously rather than consciously and in many cases, the reasons behind...
SEO Risks That Are Worth Taking

SEO Risks That Are Worth Taking

Although there are certainly many Search Engine Optimisation risks that should be avoided at all costs, there are a number of others that can end up paying off considerably. By its very nature, SEO can often involve making decisions that may seem risky at the time. As...
Using Cognitive Bias in Ecommerce Marketing

Using Cognitive Bias in Ecommerce Marketing

Cognitive bias can be an incredibly powerful strategy for ecommerce marketing, working with your audience’s unconscious biases that play a role in how purchase decisions are made. These biases can impact the purchasing decision in many ways. They can determine the...

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