Author Archives: Anton Koekemoer
4 Ecommerce Marketing Tips for Brick and Mortar Stores
If you have a traditional store as well as an online store, you may be wondering how ecommerce marketing can provide a seamless shopping experience for customers. Click and mortar stores are stores that have an online and offline presence. Unlike stores that operate...
Using Attraction Marketing in Your Lead Generation Strategies
Attraction marketing offers a highly effective way to boost your lead generation efforts. This strategy is not new. Over the years, it has evolved a great deal, with the growth of social marketing paving the way for new and improved attraction marketing approaches....
6 Ways to Use Social Proof in Ecommerce Marketing
Social proof is a powerful tool for any industry but for ecommerce marketing, it is especially useful. Your customers are your biggest promotion tool. In the era of social media and transparency, your reputation can be greatly affected by the way current and potential...
Demand Generation vs Lead Generation
Lead generation certainly plays a vital role in converting new customers, but attracting them in the first place is equally important. This is where demand generation comes into play. To get leads into your sales funnel, you first need to hook them into your lead...
3 Lead Generation Channels You Are Not Using Yet
With much of the world in lockdown, lead generation is certainly going to see some shifts this year. For businesses, 2020 can be a good time to look at unexplored channels and lead nurturing strategies. Remote business is on the rise, with consumers spending far more...
Ecommerce Marketing and the Global COVID-19 Crisis
As the impact of COVID-19 continues to be felt across the world, ecommerce marketing has shown just how powerful remote transactions can be. Unlike traditional retail, which has already seen a big dip since the start of the pandemic, ecommerce limits points of contact...
Put Customers First in Your Ecommerce Marketing Lockdown Strategy
There is no doubt that customers are at the forefront of every ecommerce marketing strategy. The current coronavirus pandemic and lockdown have proven yet again that customer service is something that no retailer can afford to overlook. Like it or not, there is a very...
COVID-19 Dynamic Dashboard To Track Stats Per Country
For our love of data and reporting, we’ve decided to put together a COVID-19 Dashboard where you can view stats regarding the current epidemic. The dashboard includes total cases, total deaths, total recovered, serious cases and total tests by country. It also...