Author Archives: Anton Koekemoer
7 Tips On Using Video For Lead Generation
If you are not using video in your lead generation strategy, now is a good time to take a closer look at this channel. Used as part of a multi-channel approach, video offers a way to connect to potential leads on a deeper level. Video can help to build trust,...
3 Lead Nurturing Strategies to Try in 2020
Over the last decade, lead nurturing has come a long way. Although lead generation has been in effect in numerous forms over the decades, it has truly come into its own in the last few years. In 2020, it has become one of the most effective ways not only to gain new...
4 Landing Page Ideas to Drive Ecommerce Marketing Sales
Offering a powerful way for ecommerce marketing as well as lead generation, landing pages are used to drive targeted conversion with a single purpose. Whether you are promoting a new product range through online advertising or you are enticing new customers with a...
6 Tips To Improve Your Lead Generation Forms
Playing an integral part in lead generation, lead forms are essential to get leads into your funnel. Just as content helps to encourage leads to get interested in your offer, lead forms help to encourage leads to opt into your offer by leaving their name, email, and...
SEO Risks That Are Not Worth Taking
Not too long ago, we featured a list of Search Engine Optimisation risks that could end up paying off. Today, we’re taking a look at some of the risks that are not worth taking. Just about every business with an online presence will make at least one or two mistakes...
3 Ecommerce Marketing Lessons Learned from Lost Sales
Although lost sales might seem like a major drawback where ecommerce marketing is concerned, they can offer a number of surprising benefits. There are a number of lessons to be learned when sales fall through. Whether carts are abandoned or orders are cancelled at the...
3 Local SEO Mistakes to Avoid
In the era of mobile-first, local SEO is something you can longer afford to ignore. Whether you have a physical presence or you operate entirely online, local listings have become an integral part of Search Engine Optimisation. Every single day, potential customers...
How to Use Lead Magnets in Your Lead Generation Strategy
Every good lead generation strategy begins with a way to get leads into your sales funnel. Leads do not magically appear out of nowhere and very few will bother to sign up to your lead forms unless they think they are getting something in return. This is where lead...