by Anton Koekemoer | Dec 2, 2019 | Ecommerce, SEO
Just about every online store owner knows that ecommerce SEO content plays a vital role in ranking and growth. With that said, many are not sure how to use ecommerce marketing content in a way that delivers results. Although content in itself is important to help your... 
by Anton Koekemoer | Nov 27, 2019 | Ecommerce
There is no doubt that the ecommerce marketing landscape is growing every day. Each generation plays a role in this growth, from Boomers, all the way to Millennials. It can be hard for e-tailers to keep up with each generation, especially as new generations and... 
by Anton Koekemoer | Nov 20, 2019 | Ecommerce
While a large number of ecommerce marketing strategies focus on Boomers and Millennials and even Generation Y, many strategies end up overlooking Generation X. Born between 1965 and 1980, this generation is a relatively small group that has vast purchasing power. Not... 
by Anton Koekemoer | Nov 19, 2019 | SEO
As we get closer not only to a brand new year but also a brand new decade, SEO trends are something that many brands will be watching. There is no doubt that SEO is a continually evolving channel. Each year and each decade, search engines adapt to the constant shifts... 
by Anton Koekemoer | Nov 11, 2019 | Lead generation
While it may seem that rational thought plays the most important role in lead generation, emotion plays an equally important role. Humans are emotional by nature. Many decisions are made unconsciously rather than consciously and in many cases, the reasons behind... 
by Anton Koekemoer | Nov 6, 2019 | SEO
Although there are certainly many Search Engine Optimisation risks that should be avoided at all costs, there are a number of others that can end up paying off considerably. By its very nature, SEO can often involve making decisions that may seem risky at the time. As... 
by Anton Koekemoer | Nov 4, 2019 | Ecommerce
Cognitive bias can be an incredibly powerful strategy for ecommerce marketing, working with your audience’s unconscious biases that play a role in how purchase decisions are made. These biases can impact the purchasing decision in many ways. They can determine the... 
by Anton Koekemoer | Oct 28, 2019 | Lead generation
Is your lead generation strategy starting to feel a bit flat? Not getting much luck moving leads through the funnel? Gamification can be a highly effective way to power up your lead generation campaign, adding extra incentive for leads to enter your funnel and... 
by Anton Koekemoer | Oct 21, 2019 | Ecommerce, Mobile marketing
Mobile ecommerce marketing or m-commerce marketing as it’s often called has certainly been on the rise over the last few years. As mobile adoption continues to grow all over the world, online shopping has evolved to include multiple devices. While this is good news... 
by Anton Koekemoer | Oct 14, 2019 | Digital marketing
Including digital marketing reporting in your overall digital marketing strategy is a step that can add a huge amount of value. Many businesses are so focused on forging ahead with digital campaigns that they forget to stop and consider how these campaigns will be... 