by Anton Koekemoer | Aug 5, 2019 | Ecommerce
If you are battling to meet sales targets, it may be time to take a closer look at your B2B ecommerce marketing strategies. The B2B ecommerce market continues to grow, in South Africa and on a global scale. Despite this growth, there are still many challenges faced by... 
by Anton Koekemoer | Jul 29, 2019 | Lead generation
Offering an effective way to nurture leads at every stage, lead generation content has the potential to drive conversion. Many companies tend to treat content as an after-thought, however. Used as part of your broader lead generation strategy, content allows you to... 
by Anton Koekemoer | Jul 23, 2019 | Lead generation
Over the years, lead generation funnels have gone from simplistic funnels focusing purely on certain stages to in-depth funnels that take a deeper look at the customer journey. Traditional funnels typically have the largest volume of leads at the top, with these leads... 
by Anton Koekemoer | Jul 15, 2019 | Ecommerce
There is no doubt that ecommerce marketing plays a vital role in growing your sales. While a multi-channel approach almost always delivers the best chance of driving sales, video is a channel that continues to grow at a rapid rate. This channel can be a powerful tool... 
by Anton Koekemoer | Jul 10, 2019 | Lead generation
You may already score leads in some way within your lead generation strategy. Like many businesses, you may treat this as something that is sort of useful but not an absolute essential. Done right, lead scoring can actually be highly valuable to your campaigns. In... 
by Anton Koekemoer | Jul 3, 2019 | Lead generation, Social media
If you are using social media as part of your multi-channel lead generation strategy, you may be seeing some results or you may be battling to see any real growth. While this channel might not seem like the most logical channel to generate leads, it offers a number of... 
by Anton Koekemoer | Jun 28, 2019 | Lead generation, SEO
SEO and lead generation are both powerful strategies that essentially help you bring in more traffic (and hopefully, more sales). Used individually, both can be extremely effective. Used together, they can help you see a significant increase in leads not only arriving... 
by Anton Koekemoer | Jun 24, 2019 | Ecommerce
If you have been battling to see any results from your online store, it may be time to look at ecommerce product page optimisation to see how ecommerce marketing can improve your product pages. Much like a brick and mortar store, online stores need to make the right... 
by Anton Koekemoer | Jun 18, 2019 | Lead generation
Lead generation conversion plays an essential role in driving sales through digital marketing, working well as part of a holistic multi-channel approach. Incorporating a number of strategies, optimising your lead generation campaign for conversions is often seen as... 
by Anton Koekemoer | Jun 10, 2019 | Ecommerce, SEO
Done right, an ecommerce SEO strategy has the potential to help you grow your online store considerably. The right ecommerce marketing strategy can help you stay ahead in the SERPs, regardless of whether you are a megastore or a smaller store trying to keep up with... 