by Anton Koekemoer | Jun 10, 2019 | Ecommerce, SEO
Done right, an ecommerce SEO strategy has the potential to help you grow your online store considerably. The right ecommerce marketing strategy can help you stay ahead in the SERPs, regardless of whether you are a megastore or a smaller store trying to keep up with... 
by Anton Koekemoer | Jun 3, 2019 | SEO
There is no doubt that SEO continues to evolve, and, with Google mobile-first indexing starting from 1 July 2019, businesses can no longer afford to overlook the role that mobile responsiveness plays in SEO growth. Every day, millions of searches are done on mobile,... 
by Anton Koekemoer | May 27, 2019 | Lead generation
If you have been struggling to improve the conversion rate of your landing pages for your lead generation strategies, you may be wondering how to get more from these pages. Often, landing pages are treated as regular website pages, with little thought to the... 
by Anton Koekemoer | May 21, 2019 | Lead generation
Lead generation benchmarks offer a way to track your success on a deeper level, to allow you to grow and thrive. In this guide, we take a look at some of the most important metrics that define your benchmarks. Although clicks and sales are certainly important lead... 
by Anton Koekemoer | May 13, 2019 | Ecommerce
If you have recently been hit by a negative review or few, you may be wondering how it will impact on your ecommerce marketing results. The good news is that all reviews help – whether they are negative or positive. In this guide, we take a closer look at how... 
by Anton Koekemoer | May 7, 2019 | Ecommerce, SEO
User intent plays an important role within your ecommerce SEO strategy, helping you attract and convert buyers in a way that is highly focused. Understanding HOW people search is extremely beneficial to bringing in traffic that is targeted to your products. When you... 
by Anton Koekemoer | May 6, 2019 | Digital marketing, Training
Open Circle Solutions had the privilege of hosting a two day SEO Training Workshop last week with four structured groups consisting of about 100 people to the Independent Media Group in Cape Town. More training workshops are planned for this group. We’ve been involved... 
by Anton Koekemoer | Apr 29, 2019 | Ecommerce
If you are not making use of video within your ecommerce marketing strategy, you may be missing out on the chance to boost sales, drive reputation, and increase your overall brand image. Video is a channel that has seen continued growth, year after year. Smart... 
by Anton Koekemoer | Apr 23, 2019 | Ecommerce, SEO
SEO category pages play an important role in growing your results – especially for ecommerce. Sadly, these pages are often treated as an afterthought and left unoptimised. This can, over time, end up having an adverse reaction to your overall SEO rankings. If... 
by Anton Koekemoer | Apr 16, 2019 | Lead generation
There is no doubt that broken lead generation workflow can end up causing issues at all stages of the sales funnel. A messy or broken workflow can cause you to lose leads and ultimately, sales. This will affect your customer retention. Whether you are trying to start... 