by Anton Koekemoer | Nov 5, 2018 | SEO
While it is never a good idea to follow SEO trends blindly, there can be definite value in staying ahead of the various trends that shape each year. The most effective SEO strategy by far is one that has a solid foundation that is designed to suit your individual... 
by Anton Koekemoer | Nov 1, 2018 | Ecommerce
Ecommerce marketing and lead nurturing often go hand in hand. Both typically share the same goal – converting your audience into customers. B2C lead generation uses a number of strategies that are designed to target customers at every point in the sales cycle.... 
by Anton Koekemoer | Oct 30, 2018 | Digital marketing
You may have considered a digital marketing audit at some point. You may assume that this is much the same as competitor analysis in the grand scheme of things, or you may even think that one of these is more important than the other, making it a waste of time to... 
by Anton Koekemoer | Oct 25, 2018 | Digital marketing
If you are battling to get your B2C digital marketing campaigns off the ground and running, you may be wondering what is going wrong in your digital marketing efforts. Marketing to customers is not always as straight-forward as it seems, with a number of unique... 
by Anton Koekemoer | Oct 23, 2018 | Ecommerce
There is no doubt that a well-rounded ecommerce marketing strategy is essential to ensure that you are able to grow your business and bring in sales. That means incorporating a range of strategies that include organic campaigns as well as paid campaigns. SEM (Search... 
by Anton Koekemoer | Oct 18, 2018 | Lead generation
Lead generation certainly offers a powerful tool for business of all sizes. For small businesses, this strategy has the ability to help you gain awareness, drive targeted traffic to your site and increase your conversion. Done right, lead nurturing for small business... 
by Anton Koekemoer | Oct 16, 2018 | Digital marketing
Whether you are hoping to identify areas for improvement or simply grow your results, a digital marketing audit offers an effective way to gain critical insight into your various digital marketing campaigns. From social media all the way to SEO, PPC, content, and... 
by Anton Koekemoer | Oct 11, 2018 | Ecommerce
Wondering how to integrate mobile into your ecommerce marketing plans? Whether you are considering an app or thinking of ways to utilise SMS for your ecommerce store promotions, mobile is a surprisingly versatile channel that helps you to connect with your audience... 
by Anton Koekemoer | Oct 9, 2018 | Digital marketing
As we ease into the last few months of the year, now is a good time to take a look at the digital marketing trends that are set to shape the year ahead. Over the course of the year, we have seen a number of changes in the digital sphere, many of which have naturally... 
by Anton Koekemoer | Oct 4, 2018 | Lead generation
There is no doubt that lead generation offers a powerful tool for customer acquisition. Despite the obvious benefits, many businesses tend to overlook customer retention in favour of strategies that are designed to bring in new customers. For customer retention, lead... 