Author Archives: Anton Koekemoer
How FAQs Help With Ecommerce SEO
If you’re looking for a simple yet effective way to boost your ecommerce SEO results, FAQs are a good addition to your strategy. There are a few ways to get the benefit of FAQs. You could create a dedicated FAQ page that contains commonly asked questions relating to...
5 Tips to Develop an Agile Lead Generation Strategy
One of the most important things for any lead generation strategy is the ability to stay agile, even as your goals shift and realign. The digital landscape is changing all the time, with new technologies and trends arising every year. With these changes come growth...
End-of-Funnel Lead Generation Mistakes
The end of the funnel is easily the most crucial stage in every lead generation campaign. This is where leads will make their final decision on whether to convert. You’ve put in the work to get them to this point and once they get there, you will need to seal the...
Ecommerce Marketing Tips to Bring Back Old Customers
Ecommerce marketing is essential for bringing in new sales and for keeping existing customers happy. But what about old customers who have not purchased for a while? Do you let them go or do you try and re-engage them to bring them back? There are numerous reasons...
5 Ecommerce Marketing Tips for Flash Sales
Ecommerce marketing offers a highly effective way to drive more revenue, attract more customers and build more loyalty. While there is no doubt that it is essential for year-round growth, it can also be highly useful for once-off promotions such as flash sales. Unlike...
How to Avoid Over-Personalisation in Lead Generation
While personalisation can be very effective with lead generation, over-personalisation can end up doing your campaigns more harm than good. Is it possible to over-personalise, though, and why is that such a bad thing? To understand why over-personalisation can drive...
Ecommerce Marketing Tips for Better Reviews
Reviews are easily one of the most important parts of any ecommerce marketing strategy. For many online stores, good reviews are the ultimate milestone in making sales. Reviews are not just a way to drive new sales, either. They are also a way to generate loyalty and...
Effective Lockdown Shopping Communication for Your Online Store
Timing and proactivity are both essential when it comes to lockdown shopping communication. Keeping customers up to date is something you cannot afford not to do at this point. There have been many horror stories about local etailers failing to deliver, breaking...