by Anton Koekemoer | Apr 11, 2019 | Ecommerce
While there is no doubt that custom acquisition is important in ecommerce marketing, customer retention is even more important. It cost far less and even drive more profit over the long term to invest in current customers compared to attracting new ones. With that in... 
by Anton Koekemoer | Apr 1, 2019 | Lead generation, SEO
Although it may seem easier or even logical to kill two proverbial birds with one stone and combine your SEO and lead generation strategy, there are a number of problems that arise when this happens. Integrating both lead generation and SEO into a broader strategy is... 
by Anton Koekemoer | Mar 26, 2019 | SEO
Wondering why your SEO strategy never seems to get you anywhere? Trying to get your site ahead in the SERPs is not always easy. Search Engine Optimisation can be incredibly frustrating – especially for those who are wanting to get ahead quickly. In reality, SEO... 
by Anton Koekemoer | Mar 20, 2019 | Ecommerce
Having an ecommerce marketing persona or few in place offers an excellent way to connect to your customers – future and present. Buyer personas allow you to create highly personalised ecommerce marketing campaigns that are designed to speak to your target... 
by Anton Koekemoer | Mar 13, 2019 | Lead generation
Offering an effective way to nurture leads, boost sales and even improve customer service, conversation marketing is worth incorporating into your digital strategy. This strategy makes use of tools such as chatbots, for one-on-one communication that puts the human... 
by Anton Koekemoer | Mar 6, 2019 | SEO
Although many SEO trends come and go each year, some can offer plenty of insight into how you can rank better over the year to come. Over the years, we have seen many trends. Some have remained a major focus in Search Engine Optimisation, such as the Mobile First era,... 
by Anton Koekemoer | Feb 26, 2019 | Ecommerce, SEO
Battling to get your ecommerce SEO results off the ground? Whether you have been struggling to get your new online store onto the third page of Google (let alone the first) or you have recently made changes to your larger sized store that seem to have caused a dip in... 
by Anton Koekemoer | Feb 18, 2019 | Lead generation
There is no doubt that lead scoring can be a highly effective way to identify high-value leads. As part of a lead generation strategy, scoring allows your marketing team to increase conversion for email marketing and various other digital campaigns. In their 2012 B2B... 
by Anton Koekemoer | Feb 12, 2019 | Lead generation
Wondering how to get more fro your lead nurturing email strategies? Whether you have just gotten your lead generation campaign off the ground or you are battling to see any signs of conversion on a current campaign, understanding the factors that influence conversion... 
by Anton Koekemoer | Feb 5, 2019 | Ecommerce
If you are not already using chatbots in your ecommerce marketing strategy, now is a good time to start thinking of incorporating this useful AI tool. Acting as a way for customers to get help instantly, chatbots are certainly useful from a customer service point of... 