by Anton Koekemoer | Feb 5, 2019 | Ecommerce
If you are not already using chatbots in your ecommerce marketing strategy, now is a good time to start thinking of incorporating this useful AI tool. Acting as a way for customers to get help instantly, chatbots are certainly useful from a customer service point of... 
by Anton Koekemoer | Jan 29, 2019 | Lead generation, Mobile marketing
If you are not using mobile in your lead generation strategy, now is the time to think about how you can take advantage of the year-on-year growth of this channel. Mobile continues to grow, locally here in South Africa and on a global scale. Mobile devices have begun... 
by Anton Koekemoer | Jan 22, 2019 | Ecommerce
When it comes to ecommerce SEO, there is plenty of advice to be found. Some of that advice is genuinely helpful. Other advice, not so much. Ecommerce websites have unique challenges that make them very different to the average website. The ecommerce market is also... 
by Anton Koekemoer | Jan 14, 2019 | Lead generation
Wondering why your sales funnel never seems to convert many leads? Feeling frustrated at the amount of effort you seem to be putting in with little to no return on your investment? If so, you are not alone. Many business owners understand the importance of lead... 
by Anton Koekemoer | Jan 10, 2019 | Ecommerce
When it comes to stories on ecommerce marketing, there has been more than a little gloom and doom. As things continue to shift in technology and marketing, the perception that ecommerce is going to vanish tends to grow. There is no doubt that the retail space has... 
by Anton Koekemoer | Jan 4, 2019 | Ecommerce
As ecommerce marketing continues to evolve and adapt, 2019 is sure to bring plenty of opportunities for etailers. There is no doubt that online shopping has grown in popularity over the last few years. Statista predicts that by 2021, ecommerce sales will reach 17.5%... 
by Anton Koekemoer | Jan 2, 2019 | Social media
One of the many misconceptions about social media marketing is that it’s very expensive to communicate and engage with your target audience online to get good social media ROI. Online, you can find many social media channels and 3rd party applications that you... 
by Anton Koekemoer | Dec 28, 2018 | Ecommerce
Wondering how to get more from your ecommerce marketing efforts for your large online store? Unlike micro stores, larger stores typically offer a large variety of products across multiple categories. Some, like online department stores along the likes of Amazon and... 
by Anton Koekemoer | Dec 27, 2018 | Lead generation
Wondering how you can use lead generation for your multi-national business? Unlike smaller businesses, who have the luxury of staying agile, many large-scale businesses approach lead nurturing on a large scale. Using Lead Generation for Multi-National Businesses... 
by Anton Koekemoer | Dec 20, 2018 | Lead generation
As we get closer to wrapping up the year that was, many businesses will be starting to think about lead nurturing in 2019. Like any other digital strategy, lead generation comes down to consistently growing and learning, finding new ways to improve your strategies for... 