Digital Marketing Dashboard

If you can’t measure it, you can’t improve it. Unfortunately, too much of advertising and marketing is built on confusion and deception. With marketing, you must understand your marketing performance so you can do more of what’s working and less of what’s not. 

We’ve put together a Dynamic Digital Marketing Dashboard so that you can measure all the important metrics about your website and digital marketing campaigns. Our Digital Marketing Specialists can build the perfect marketing dashboard for your business so that you can measure what matters.

Step 1

Complete the form by filling in your name, email address and mobile number.

Step 2

Download the free Digital Marketing Dashboard sample and review the report.

Step 3

Get your own Digital Marketing Dashboard to measure the ROI of your online store

Digital Marketing Dashboard

Data is at its best when it is easily accessible and meaningful. With digital marketing, everything can and should be measured. This is true especially if you are running targeted digital marketing campaigns to improve your website traffic, leads and sales. Having access to this data can shape future decisions about your business and improve the overall effectiveness of your marketing campaigns.

As a 100% data-driven digital marketing agency, all the campaigns we plan and implement as well as the decisions we make are based on reliable and actionable data. Data stays data until you can process and make sense of it. That is where we come in.

Our fully qualified Google Analytics team do this for a living and built a Digital Marketing Dashboard so that you can measure exactly what matters.

Custom Filtering

We’ve built in a few dynamic filters on the dashboard that changes the data so that you can measure exactly what you are looking for.

Available filters:

  • Channel (Filter via a channel like Paid Ads, Organic, Social, Email, etc. By default all are selected)
  • Region (Check for transactions via Region – this can be configured for specific cities or areas. By default, all are selected.)
  • Devices (Browse for specific metrics that are device-specific. By default all are selected)
  • Campaign (Search via campaigns. We can provide a detailed campaign template that feeds into Google Analytics to mark items as campaigns. By default all are selected)
  • Source (Select specific sources generating traffic and conversions)
  • Date range (Filter via date. By default the current month to date is selected)
Dashboard pages

Key pages and metrics to measure traffic, goal conversions, events, transactions and revenue.

General

  • Monthly comparison – MoM and YoY (Sessions, Goals)
  • Audience and acquisition (This includes the most important information about your website or digital marketing campaigns like the goal or transaction funnel, visitors, channels, conversion rate, etc)
  • Traffic and goal generators
  • Channel conversion rate
  • Sources
  • Campaigns
  • New vs returning visitors
  • Device conversions per medium
  • Device conversion sources
  • Landing page traffic
  • Time of the day, Week
  • Site speed
  • Events

Google Search Console

  • Average position (Device, Country Filtering. With this you can check your current keyword(s) and the historic position of these.)
  • Page Performance

Paid advertising

  • Google Ads overview
  • Google Ads Daily & Weekly Summary (View which days are converting the best and how much was spent per day, week and month)

Glossary

  • A glossary of key terms used throughout the dashboard.
Digital marketing dashboard pricing

$99 ONE TIME FEE

No recurring payments – a single $99 purchase gets you access for 12 months to your own Digital Marketing Dashboard with all the features to start tracking the success of your website and digital marketing campaigns.

Included:

  • Digital Marketing Dashboard: The complete dashboard to view all the important metrics of your website and digital marketing campaigns.
  • Logo and CI integration: We will add your logo and basic CI to match your brand.
  • Basic setup: We’ll connect your Google Analytics, Google Search Console and Google Ads profile to the dashboard.
  • Updates: You will receive all the dashboard updates for free (12 months). We update the report on a monthly basis.

Extras:

These are optional extras we can include on the dashboard for an additional monthly connection fee.

  • Facebook Ads (Campaign data, Ad spend)
  • Facebook Page Insights
  • Twitter Profile Insights
  • LinkedIn Company Page Insights
  • Mailchimp Insights
  • YouTube Advertising
  • Hubspot

We also provide the service of analysing your data and can provide you with feedback on areas of improvement, analysis of your website and digital marketing campaigns, your ecommerce marketing strategies as well as your overall brand online. Contact us for more information on this service.

Agencies:

If you are an agency, we can build a dynamic template dashbloard that you can use for your clients. On the template, you will have the ability to select the Google Analytics, Google Search Console and Google Ads account directly and the report will automatically update with the connected profiles.

Contact us for more information if you require the agency template.

dashboard analytics

If you Can't Measure It, You Can't Improve It

Use our Digital Marketing Dashboard marketing dashboard to track key metrics and create informative reports to learn the true success of your campaigns.

Digital Marketing Dashboard Gallery

A gallery of the pages included on the Digital Marketing Dashboard.

If you Can't Measure It, You Can't Improve It

Use our Digital Marketing Dashboard marketing dashboard to track key metrics and create informative reports to learn the true success of your campaigns.

What Our Customers Say

Need help with your digital marketing decision?

Certainly the best Digital Agency I have ever worked with! I dont know where our business would be without there expert guidance and hands on approach! Anton and his team go out of there way to understand your businesses needs and how they truly can and do optimize it in every way. It's such a rarity to come across people who say what they do and do it! I look forward to many more years working together on all our businesses and projects!

Jason Les Newmark

Irrefutably one of the best digital agencies in SA. I have worked with some big names and the results Open Circle got was unbeatable. Anton is a Lead generation ninja. Great ROI, exceeds his targets and an absolute pleasure to work with. You have peace of mind knowing there is someone personally and dedicated working on your account. Open Circle doesn’t mind putting in the hours, and because of the vast knowledge set you get, you get so much more than what you pay for.

Annemi Olivier

Brands We Have Worked With

We work with companies of all sizes. Here are some of the brands that we have helped with our digital marketing solutions.

If you Can't Measure It, You Can't Improve It

Use our Digital Marketing Dashboard marketing dashboard to track key metrics and create informative reports to learn the true success of your campaigns.

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