Open Circle Solutions Blog
Read all the latest digital marketing news and information on our blog.
4 Landing Page Ideas to Drive Ecommerce Marketing Sales
Offering a powerful way for ecommerce marketing as well as lead generation, landing pages are used to drive targeted conversion with a single purpose. Whether you are promoting a new product range through online advertising or you are enticing new customers with a...
6 Tips To Improve Your Lead Generation Forms
Playing an integral part in lead generation, lead forms are essential to get leads into your funnel. Just as content helps to encourage leads to get interested in your offer, lead forms help to encourage leads to opt into your offer by leaving their name, email, and...
SEO Risks That Are Not Worth Taking
Not too long ago, we featured a list of Search Engine Optimisation risks that could end up paying off. Today, we’re taking a look at some of the risks that are not worth taking. Just about every business with an online presence will make at least one or two mistakes...
3 Ecommerce Marketing Lessons Learned from Lost Sales
Although lost sales might seem like a major drawback where ecommerce marketing is concerned, they can offer a number of surprising benefits. There are a number of lessons to be learned when sales fall through. Whether carts are abandoned or orders are cancelled at the...
3 Local SEO Mistakes to Avoid
In the era of mobile-first, local SEO is something you can longer afford to ignore. Whether you have a physical presence or you operate entirely online, local listings have become an integral part of Search Engine Optimisation. Every single day, potential customers...
How to Use Lead Magnets in Your Lead Generation Strategy
Every good lead generation strategy begins with a way to get leads into your sales funnel. Leads do not magically appear out of nowhere and very few will bother to sign up to your lead forms unless they think they are getting something in return. This is where lead...
When Lead Generation is Not Enough
Lead generation certainly plays an important role within any digital marketing strategy. With that said, focusing exclusively on nurturing leads without looking at the bigger picture can end up setting you back far more than you realise. Blinding sending out nurturing...
3 Reasons Why You Cannot Afford to Overlook Mobile SEO
By now, you likely already have an idea of how essential mobile SEO is for growth. In the last year alone, we have seen the effects of Google’s move to mobile-first indexing. From a Search Engine Optimisation perspective, mobile has become more important than ever...
How Customer Reviews Help Your Ecommerce SEO Results
There is no doubt that customer reviews can help to drive sales, but can they also help your ecommerce marketing SEO results? A decade or so ago, when ecommerce was still growing, reviews were limited to on-site reviews on product pages. As the ecommerce industry...
5 Ways Your Lead Nurturing Emails Can Be Improved
As the name implies, lead nurturing is more about careful coaxing than rushed pushing. When it comes to lead generation emails, this is particularly true. The average person receives a flood of emails, every single day. Some are from companies they have willingly...
5 Tips To Improve Your Ecommerce SEO Content
Just about every online store owner knows that ecommerce SEO content plays a vital role in ranking and growth. With that said, many are not sure how to use ecommerce marketing content in a way that delivers results. Although content in itself is important to help your...
4 Ecommerce Marketing Tips for Reaching Generation Y (Millennials)
There is no doubt that the ecommerce marketing landscape is growing every day. Each generation plays a role in this growth, from Boomers, all the way to Millennials. It can be hard for e-tailers to keep up with each generation, especially as new generations and...
Ecommerce Marketing Tips for Reaching Generation X
While a large number of ecommerce marketing strategies focus on Boomers and Millennials and even Generation Y, many strategies end up overlooking Generation X. Born between 1965 and 1980, this generation is a relatively small group that has vast purchasing power. Not...
SEO Trends to Watch in 2020
As we get closer not only to a brand new year but also a brand new decade, SEO trends are something that many brands will be watching. There is no doubt that SEO is a continually evolving channel. Each year and each decade, search engines adapt to the constant shifts...
The Role of Emotion in Lead Generation
While it may seem that rational thought plays the most important role in lead generation, emotion plays an equally important role. Humans are emotional by nature. Many decisions are made unconsciously rather than consciously and in many cases, the reasons behind...