Open Circle Solutions Blog

Read all the latest digital marketing news and information on our blog.

A No-Frills Guide to Ecommerce SEO

When it comes to ecommerce SEO, there is plenty of advice to be found. Some of that advice is genuinely helpful. Other advice, not so much. Ecommerce websites have unique challenges that make them very different to the average website. The ecommerce market is also...

7 Reasons Your Sales Funnel Keeps Failing

Wondering why your sales funnel never seems to convert many leads? Feeling frustrated at the amount of effort you seem to be putting in with little to no return on your investment? If so, you are not alone. Many business owners understand the importance of lead...

Ecommerce Marketing for Large Stores

Wondering how to get more from your ecommerce marketing efforts for your large online store? Unlike micro stores, larger stores typically offer a large variety of products across multiple categories. Some, like online department stores along the likes of Amazon and...

Lead Nurturing Lessons for 2019

As we get closer to wrapping up the year that was, many businesses will be starting to think about lead nurturing in 2019. Like any other digital strategy, lead generation comes down to consistently growing and learning, finding new ways to improve your strategies for...

Ecommerce Marketing for Micro Stores

Wondering how to kick-start your ecommerce marketing efforts for your micro store? These stores work a little bit differently to larger stores. Unlike department stores and multi-national or international stores that typically have a far larger budget and audience...

Ecommerce Marketing in 2019 – What to Avoid

As we begin the countdown to 2019, many brands will begin to look at ecommerce marketing trends for the year ahead. Each year, the digital space adapts with more tools and innovation, paving the way for smoother, faster and simpler ways to convert more customers and...

Why Invest in Competitor Analysis?

Competitor analysis is a powerful tool that offers critical insight into your competition’s digital marketing efforts. On the surface, this can seem like a waste of time and effort. After all, you should be focusing on your own strategies rather than worrying about...

Lead Generation and Content

Lead generation and content go together like bread and butter, working to help convert more clicks and sales holistically. Content has the potential to guide leads through the process at every step of your funnel, from the very first introduction to your brand all the...

Digital Marketing Audit Mistakes

Whether you have recently attempted a digital marketing audit or you have one planned for the year ahead, there is no doubt that audits offer a hugely valuable tool. Audits offer key insight into what you are doing and how you can improve your strategies across the...

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