Open Circle Solutions Blog
News and information on what is happening in our world.
Social Media and Lead Generation
While you may not think that social media offers much use for lead generation, this platform can be a fantastic tool for targeted leads that are nurtured holistically in a way that drives trust and conversion. The trick comes down to knowing how to use both platforms...
SEO Myths and How They Are Holding You Back
While Search Engine Optimisation has become less of a mystery to most online businesses, there are still many SEO myths that continue to muddy the proverbial waters. The trouble with these myths is that they give people an excuse to see SEO as either a magic fix or an...
Lead Nurturing and SEM
SEM offers a powerful tool for your lead nurturing efforts, helping to attract leads to your landing page through targeted paid ads on major search engines such as Google. Done right, SEM and Pay Per Click is a fantastic tool that has plenty to offer your lead...
How to Up Your Mobile SEO Game
If you are not thinking about mobile SEO, you may be missing out on the chance to convert more customers organically. Used as part of a broader SEO strategy, mobile optimisation has become more important than ever. Google and other search engines are continually...
SEO Trends for 2019
While it is never a good idea to follow SEO trends blindly, there can be definite value in staying ahead of the various trends that shape each year. The most effective SEO strategy by far is one that has a solid foundation that is designed to suit your individual...
Ecommerce Marketing and Lead Nurturing
Ecommerce marketing and lead nurturing often go hand in hand. Both typically share the same goal - converting your audience into customers. B2C lead generation uses a number of strategies that are designed to target customers at every point in the sales cycle. Knowing...
Digital Marketing Audit vs Competitor Analysis
You may have considered a digital marketing audit at some point. You may assume that this is much the same as competitor analysis in the grand scheme of things, or you may even think that one of these is more important than the other, making it a waste of time to...
B2C Digital Marketing Mistakes
If you are battling to get your B2C digital marketing campaigns off the ground and running, you may be wondering what is going wrong in your digital marketing efforts. Marketing to customers is not always as straight-forward as it seems, with a number of unique...
Ecommerce Marketing and SEM
There is no doubt that a well-rounded ecommerce marketing strategy is essential to ensure that you are able to grow your business and bring in sales. That means incorporating a range of strategies that include organic campaigns as well as paid campaigns. SEM (Search...
Lead Generation for Small Business
Lead generation certainly offers a powerful tool for business of all sizes. For small businesses, this strategy has the ability to help you gain awareness, drive targeted traffic to your site and increase your conversion. Done right, lead nurturing for small business...
Why You Need a Digital Marketing Audit
Whether you are hoping to identify areas for improvement or simply grow your results, a digital marketing audit offers an effective way to gain critical insight into your various digital marketing campaigns. From social media all the way to SEO, PPC, content, and...
Ecommerce Marketing and Mobile
Wondering how to integrate mobile into your ecommerce marketing plans? Whether you are considering an app or thinking of ways to utilise SMS for your ecommerce store promotions, mobile is a surprisingly versatile channel that helps you to connect with your audience...
Digital Marketing Trends for 2019
As we ease into the last few months of the year, now is a good time to take a look at the digital marketing trends that are set to shape the year ahead. Over the course of the year, we have seen a number of changes in the digital sphere, many of which have naturally...
Using Lead Generation for Customer Retention
There is no doubt that lead generation offers a powerful tool for customer acquisition. Despite the obvious benefits, many businesses tend to overlook customer retention in favour of strategies that are designed to bring in new customers. For customer retention, lead...
Ecommerce Marketing and Social Media
How much of a role does social media play within your broader ecommerce marketing strategy? If you are still treating social as an afterthought, it is time to take a good look at the social channels that seem to be driving growth. Although you will not always see big...