Open Circle Solutions Blog
Read all the latest digital marketing news and information on our blog.
Ecommerce Marketing Video Mistakes That Kill Sales
There is no doubt that ecommerce marketing plays a vital role in growing your sales. While a multi-channel approach almost always delivers the best chance of driving sales, video is a channel that continues to grow at a rapid rate. This channel can be a powerful tool...
Using Lead Scoring to Boost Your Lead Generation Strategy
You may already score leads in some way within your lead generation strategy. Like many businesses, you may treat this as something that is sort of useful but not an absolute essential. Done right, lead scoring can actually be highly valuable to your campaigns. In...
Getting More From Social Media Lead Generation
If you are using social media as part of your multi-channel lead generation strategy, you may be seeing some results or you may be battling to see any real growth. While this channel might not seem like the most logical channel to generate leads, it offers a number of...
Effective Lead Generation Strategies to Improve Your SEO
SEO and lead generation are both powerful strategies that essentially help you bring in more traffic (and hopefully, more sales). Used individually, both can be extremely effective. Used together, they can help you see a significant increase in leads not only arriving...
Getting More From Your Ecommerce Product Page Optimisation
If you have been battling to see any results from your online store, it may be time to look at ecommerce product page optimisation to see how ecommerce marketing can improve your product pages. Much like a brick and mortar store, online stores need to make the right...
Effective Strategies for Lead Generation Conversion
Lead generation conversion plays an essential role in driving sales through digital marketing, working well as part of a holistic multi-channel approach. Incorporating a number of strategies, optimising your lead generation campaign for conversions is often seen as...
Mistakes To Avoid When Optimising Your Ecommerce Store For SEO
Done right, an ecommerce SEO strategy has the potential to help you grow your online store considerably. The right ecommerce marketing strategy can help you stay ahead in the SERPs, regardless of whether you are a megastore or a smaller store trying to keep up with...
A Deeper Look at Google’s Mobile-First Indexing
There is no doubt that SEO continues to evolve, and, with Google mobile-first indexing starting from 1 July 2019, businesses can no longer afford to overlook the role that mobile responsiveness plays in SEO growth. Every day, millions of searches are done on mobile,...
How To Improve The Conversion Rate Of Your Landing Pages
If you have been struggling to improve the conversion rate of your landing pages for your lead generation strategies, you may be wondering how to get more from these pages. Often, landing pages are treated as regular website pages, with little thought to the...
Effective Ways to Define Your Lead Generation Benchmarks
Lead generation benchmarks offer a way to track your success on a deeper level, to allow you to grow and thrive. In this guide, we take a look at some of the most important metrics that define your benchmarks. Although clicks and sales are certainly important lead...
Why Negative Reviews Are Not the End of Ecommerce Marketing Success
If you have recently been hit by a negative review or few, you may be wondering how it will impact on your ecommerce marketing results. The good news is that all reviews help - whether they are negative or positive. In this guide, we take a closer look at how negative...
How to Optimise User Intent in Your Ecommerce SEO Strategy
User intent plays an important role within your ecommerce SEO strategy, helping you attract and convert buyers in a way that is highly focused. Understanding HOW people search is extremely beneficial to bringing in traffic that is targeted to your products. When you...
Digital Marketing Training Workshops
Open Circle Solutions had the privilege of hosting a two day SEO Training Workshop last week with four structured groups consisting of about 100 people to the Independent Media Group in Cape Town. More training workshops are planned for this group. We’ve been involved...
Integrating Video Into Your Ecommerce Marketing Strategy
If you are not making use of video within your ecommerce marketing strategy, you may be missing out on the chance to boost sales, drive reputation, and increase your overall brand image. Video is a channel that has seen continued growth, year after year. Smart...
Why Your Ecommerce SEO Category Pages Are Not Ranking
SEO category pages play an important role in growing your results - especially for ecommerce. Sadly, these pages are often treated as an afterthought and left unoptimised. This can, over time, end up having an adverse reaction to your overall SEO rankings. If you have...