Open Circle Solutions Blog
Read all the latest digital marketing news and information on our blog.
Effective Ways to Define Your Lead Generation Benchmarks
Lead generation benchmarks offer a way to track your success on a deeper level, to allow you to grow and thrive. In this guide, we take a look at some of the most important metrics that define your benchmarks. Although clicks and sales are certainly important lead...
Why Negative Reviews Are Not the End of Ecommerce Marketing Success
If you have recently been hit by a negative review or few, you may be wondering how it will impact on your ecommerce marketing results. The good news is that all reviews help - whether they are negative or positive. In this guide, we take a closer look at how negative...
How to Optimise User Intent in Your Ecommerce SEO Strategy
User intent plays an important role within your ecommerce SEO strategy, helping you attract and convert buyers in a way that is highly focused. Understanding HOW people search is extremely beneficial to bringing in traffic that is targeted to your products. When you...
Digital Marketing Training Workshops
Open Circle Solutions had the privilege of hosting a two day SEO Training Workshop last week with four structured groups consisting of about 100 people to the Independent Media Group in Cape Town. More training workshops are planned for this group. We’ve been involved...
Integrating Video Into Your Ecommerce Marketing Strategy
If you are not making use of video within your ecommerce marketing strategy, you may be missing out on the chance to boost sales, drive reputation, and increase your overall brand image. Video is a channel that has seen continued growth, year after year. Smart...
Why Your Ecommerce SEO Category Pages Are Not Ranking
SEO category pages play an important role in growing your results - especially for ecommerce. Sadly, these pages are often treated as an afterthought and left unoptimised. This can, over time, end up having an adverse reaction to your overall SEO rankings. If you have...
How to Improve Your Lead Generation Workflow
There is no doubt that broken lead generation workflow can end up causing issues at all stages of the sales funnel. A messy or broken workflow can cause you to lose leads and ultimately, sales. This will affect your customer retention. Whether you are trying to start...
Building Lifetime Loyalty in Ecommerce Marketing
While there is no doubt that custom acquisition is important in ecommerce marketing, customer retention is even more important. It cost far less and even drive more profit over the long term to invest in current customers compared to attracting new ones. With that in...
How Your Lead Generation Strategy May be Ruining Your SEO Results
Although it may seem easier or even logical to kill two proverbial birds with one stone and combine your SEO and lead generation strategy, there are a number of problems that arise when this happens. Integrating both lead generation and SEO into a broader strategy is...
Why Your SEO Strategy is Not Working
Wondering why your SEO strategy never seems to get you anywhere? Trying to get your site ahead in the SERPs is not always easy. Search Engine Optimisation can be incredibly frustrating - especially for those who are wanting to get ahead quickly. In reality, SEO can...
Avoid These Ecommerce Marketing Persona Mistakes
Having an ecommerce marketing persona or few in place offers an excellent way to connect to your customers - future and present. Buyer personas allow you to create highly personalised ecommerce marketing campaigns that are designed to speak to your target customer...
How to Nurture Leads With Conversational Marketing
Offering an effective way to nurture leads, boost sales and even improve customer service, conversation marketing is worth incorporating into your digital strategy. This strategy makes use of tools such as chatbots, for one-on-one communication that puts the human...
SEO Trends to Watch This Year
Although many SEO trends come and go each year, some can offer plenty of insight into how you can rank better over the year to come. Over the years, we have seen many trends. Some have remained a major focus in Search Engine Optimisation, such as the Mobile First era,...
Improve Your Results with This Ecommerce SEO Checklist
Battling to get your ecommerce SEO results off the ground? Whether you have been struggling to get your new online store onto the third page of Google (let alone the first) or you have recently made changes to your larger sized store that seem to have caused a dip in...
Avoid These Lead Scoring Mistakes
There is no doubt that lead scoring can be a highly effective way to identify high-value leads. As part of a lead generation strategy, scoring allows your marketing team to increase conversion for email marketing and various other digital campaigns. In their 2012 B2B...