Open Circle Solutions Blog
Read all the latest digital marketing news and information on our blog.
Why Your Site Needs SEO For Ecommerce Survival
The ecommerce market largely refers to the private sale of online physical goods to end-users; this includes Business To Consumer (B2C) and Business to Business (B2B) sales. Other examples of ecommerce include the digital distribution of services, e.g. travel...
Top Ecommerce Marketing Tools For a Teenage Audience
Businesses depend heavily on content marketing to attract new clients and boost revenue. Online stores generally focus on the buying power of adults but often neglect to consider the purchase patterns of teens. Teenagers are buying — they simply do it in a different...
How to Keep Your Ecommerce Marketing Goals on Track
Ecommerce marketing goals play a vital part in your overall growth and success. Although these may shift over the course of the year, veering too far away from your goals is never ideal. One challenge that online stores face is the rise of new viral challenges,...
Ecommerce Marketing Strategies for Easter
Easter is approaching and many stores are already planning their ecommerce marketing campaigns. Brick and mortar stores have been preparing for this holiday, too, with plenty of colourful displays found across supermarkets and other stores. Easter offers a chance to...
4 Free Ecommerce Marketing Copywriting Tips
4 Free Ecommerce Marketing Copywriting Tips Copywriting is as much a technical skill as it is an art. Here are a few things you should take to heart when writing copy for your ecommerce website and that will support your ecommerce marketing strategy. 1. Keep Your...
Top Ecommerce Marketing Trends To Try In 2022
2022 marks our third year of life since the outbreak of Covid-19, which caused a rapid upswing in ecommerce marketing thanks to social distancing measures and lockdowns. It could be argued that the growth in ecommerce caused by the virus will be permanent, even as the...
Ecommerce Marketing Without a Payment Gateway
The role of ecommerce marketing is to make it as easy as possible for customers to make a purchase. Payment gateways play a similar role, allowing customers to complete their purchase quickly, safely, and easily. Although there are some exceptions (more on that...
The Growth of Ecommerce Marketing Solutions in South Africa
The growth of ecommerce marketing solutions in South Africa is directly linked to the growth of the ecommerce sector. Investment in marketing is necessary to grow your business. Yet, at the same time, counterintuitively, investment in marketing is one of the first...
3 Ecommerce Marketing Tips For The 2021 Holiday Season
If you haven’t started already, then you’d better get on with preparing your ecommerce marketing strategy for the 2021 holiday season. Every year, retail markets – both physical and online – enjoy a significant spike in sales during the December holiday season. Much...
Will Ecommerce Replace Physical Stores?
The boom in ecommerce marketing over the last few years is a big indication that the online retail space is rapidly expanding. Coupled with the closure of many large retail chains, this could be a big sign that ecommerce is slowly taking over physical stores. Will...
3 Ecommerce Marketing Tips to Create Brand Advocates
Brand advocates play an integral role within ecommerce marketing. Unlike paid influencers, brand advocates promote your brand purely because they love what you do. You already know how important reviews and other user-generated content are within your broader...
4 Free Ecommerce Marketing Tips for Franchises
Ecommerce marketing works for a wide range of product niches and business models. For franchises, it can be a valuable way to build a brand within a brand. Unlike independently-owned stores, franchises form part of a larger chain. In some cases, all marketing is done...
Using Neuromarketing in Your Lead Generation Strategies
If you’re looking for a way to engage with your audience on a far deeper level, neuromarketing can be an excellent tool for lead generation. This approach applies to the physiological and neural factors that provide insight into customer motivations, preferences, and...
Why Use Quizzes in Your Lead Generation Strategy?
Quizzes are a highly effective tool in any lead generation strategy. Unlike traditional lead forms, quizzes are fun, interactive, and designed to keep your audience’s attention for longer. If they are planned properly, they can be relevant to any type of industry,...
Pros and Cons of Viral Ecommerce Marketing Campaigns
Viral ecommerce marketing campaigns can seem like a fantastic idea for any online store. In a world of influencer marketing, social media traffic boosts and other tactics designed to drive maximum exposure to brands, going viral is every brand’s dream. You may think...