Open Circle Solutions Blog

News and information on what is happening in our world.

Getting the Most from B2B Social Media

Struggling to get your B2B social media efforts off the ground and running? Unlike B2C social media, which is largely designed to spread brand awareness and grow reputation, B2B has a number of goals and considerations. On one hand, you will still need to ensure that...

The Importance of AB Testing

AB testing has become a staple in ecommerce marketing as well as email marketing and lead generation. With the insight we have into customers and how they interact with content online, it has become easier than ever to know how to reach people in the best possible...

How to Scale Your Marketing Strategy

One of the key elements of any digital marketing strategy is the ability to scale. What happens when your strategy is not able to meet your demand for growth? How can you be sure that your strategy does not only work now, but also further down the line? There are a...

Why Product Marketing Needs to be Holistic

If your product marketing efforts are not holistic, you may find it harder to position your online store for genuine growth. Holistic, integrated marketing offers a way to not only reach more customers, but also to establish your authority and provide your customers...

Social Media Trends to Avoid

While some social media trends can be useful, such as highly relevant hash tags and cohesive brand messages that portray your company in a way you want to be seen, other trends have no place in the corporate world. Avoid These Social Media Trends at All Cost If you...

Digital Marketing Trends for 2018

Digital marketing trends may not be as rapid as trends in other fields, but they certainly offer plenty of insight into how the world finds information, communicates and interacts. The digital marketing space is constantly adapting as technology changes. Digital...

5 Ecommerce Best Practices to Follow

Ecommerce best practices help to ensure that best chance of conversion. With more online stores on the market than ever before, there is no doubt that online shopping is growing at a rapid rate. As trends come and go, a few things remain the same. In order to adapt...

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