Open Circle Solutions Blog

Read all the latest digital marketing news and information on our blog.
5 SEO-Friendly Lead Generation Strategies

5 SEO-Friendly Lead Generation Strategies

In today’s competitive world, the need for SEO-friendly lead generation is more important than ever. Taking ahead of your competitors means having a solid SEO strategy in place that goes hand in hand with your lead campaigns. A multi-channel strategy is the best way...

How Ecommerce Marketing Helps Local Economies

How Ecommerce Marketing Helps Local Economies

Ecommerce marketing has played a big role in the global economy throughout the lockdown. In terms of local economies, it is equally important. Many traditional brick and mortar stores have been forced to close or consider alternate options to keep selling. Online...

Boosting Your Ranking With Social Media SEO

Boosting Your Ranking With Social Media SEO

Although it may work a little differently to regular Search Engine Optimisation (SEO), social media SEO can be an incredibly useful way to boost your ranking organically. Shares, likes and comments do not make a difference but that does not mean that you cannot use...

Where is Ecommerce Marketing Heading?

Where is Ecommerce Marketing Heading?

Long before lockdown, ecommerce marketing was rapidly evolving. With the economic impact of COVID-19 still being felt across the world, ecommerce has taken many giant leaps forward. The digital world in itself has been forced to evolve rapidly over the last eight...

2 Ways To Add Real Value To Your SEO Campaigns

2 Ways To Add Real Value To Your SEO Campaigns

Over the last few years, SEO campaigns have evolved a great deal. The focus on ranking was often technical, which helped sites get further ahead in the SERPs. The problem with the old model is two-fold. Firstly, Google has evolved to the point where it is no longer...

3 Tips to Spring-Clean Your SEO Content

3 Tips to Spring-Clean Your SEO Content

With spring upon us, now is an ideal time to take a good look at your SEO content to see how it can be improved. Content plays a very important role in any SEO strategy. Aside from helping your site progress in the SERPs, content also helps to encourage clicks, keep...

Ecommerce Marketing Tips for the Holiday Season

Ecommerce Marketing Tips for the Holiday Season

Have you started planning your ecommerce marketing strategy for the holiday season? After an extremely challenging and uncertain year, the festive shopping season is almost here. Online shopping is very likely to pick up a great deal between now and December, as...

How FAQs Help With Ecommerce SEO

How FAQs Help With Ecommerce SEO

If you’re looking for a simple yet effective way to boost your ecommerce SEO results, FAQs are a good addition to your strategy. There are a few ways to get the benefit of FAQs. You could create a dedicated FAQ page that contains commonly asked questions relating to...

End-of-Funnel Lead Generation Mistakes

End-of-Funnel Lead Generation Mistakes

The end of the funnel is easily the most crucial stage in every lead generation campaign. This is where leads will make their final decision on whether to convert. You’ve put in the work to get them to this point and once they get there, you will need to seal the...

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