Open Circle Solutions Blog

News and information on what is happening in our world.

The importance of white hat SEO

You’d think that White Hat SEO would be the norm in today’s era, with stringent regulation and penalties. Despite the consequences of trying to trick the system, many businesses are taking a chance with strategies that are certainly more Black Hat than White Hat. Over...

Why Your Marketing Campaign Failed

Whether you have a broader digital marketing campaign that does not seem to be achieving lift-off, or you are battling to see results in an old campaign, there are a number of reasons that your efforts may be failing. Many businesses assume that achieving success with...

Essential Elements for Mobile SEO

If you are not optimising your content for mobile SEO, you are missing out on a chance to reach your audience more effectively. As Google’s Mobile First approach shows, mobile devices are fast overtaking desktops as the primary way that people find information online....

Why Invest in SEO Content?

SEO content has become something of a buzz word over the last few years. As Google algorithms continue to come down heavily on websites that produce poor quality content, businesses are more in need well-written content than ever before. While well-crafted content is...

3 More CRM Marketing Mistakes to Avoid

There is no doubt that CRM marketing has enabled businesses to reach their customers on a deeper level than ever before. Recently, we shared some common CRM mistakes that affect your success in using this tool. Today, we’re back with some equally costly mistakes to...

Small Business SEO Mistakes to Avoid

Small business SEO is something that no business owner can afford to overlook. Whether you have recently started a business, or you are trying to take your business to the next level, there are a number of mistakes that can make all the difference between being found...

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