Open Circle Solutions Blog
Read all the latest digital marketing news and information on our blog.
Ecommerce Marketing Strategies for Vintage Clothing Stores
As the slow fashion trend continues to grow, vintage clothing stores need to up their ecommerce marketing game to stay ahead. Pre-loved, vintage, second-hand or pre-owned clothing is the antithesis of mass-produced clothing. The market for unique fashion with a low...
Why Trust Signals Are Essential in Ecommerce Marketing
Trust signals play an important role in ecommerce marketing. These take many forms, from reviews and testimonials to about pages, website trust badges, fair policies, and any other factor that demonstrates trust. When customers arrive at your store, there are a few...
How to Get Better SEO Results from Google Snippets
Google snippets are an excellent way to improve your SEO results. In the highly competitive SERPs, it’s not always as easy as it seems to get your content in that converted top-of-page spot, however. Snippets are displayed above search results. They are pulled from...
3 Ways to Improve Your Ecommerce Marketing Funnels
Ecommerce funnels take customers through various stages. These include awareness, consideration, decision, and retention. Marketing strategies are aligned in each stage to take the customer through the sales process seamlessly. Trying to push customers to make a...
Why Customer Intimacy is Essential in Ecommerce Marketing
The relationship you have with customers plays an integral part in your ecommerce marketing efforts. From human-centred marketing to various other strategies designed to put the customer first, it’s all about improving the customer journey. One thing that can have a...
Ecommerce Marketing for Dropshipping
Ecommerce marketing is essential for all types of online stores, including dropshipping stores. Unlike stores that sell products directly from inventories, dropshipping businesses do not keep inventory. Instead, products are ordered through third party stockists....
How Important is Customer Perception in Lead Generation?
Customer perception plays a vital role in lead generation. How your audience sees your brand makes all the difference to whether or not they will interact with your business. This could be indirect ways, such as campaigns that you run online. It could also be direct...
Using Vlogging & Video in Your Lead Generation Strategy
Video offers a highly effective tool within your lead generation strategy. Used properly, video has the potential to increase brand awareness, generate new leads and drive conversion. There are a few ways that you can integrate video into your strategy. Vlogging is...
Ecommerce Marketing Strategies to Avoid Customer Churn
Ecommerce marketing is often focused on bringing in new customers than retaining existing customers. A great deal of time and resources are used to reach new customers, through various campaigns. The idea that the more customers discover and purchase from your store...
Refresh Your SEO Strategies for 2021
The start of a new year is always a good opportunity to refresh your SEO strategies, setting you up for the year ahead. The constant changes, technology and trends within SEO as a whole mean that strategies you are using now may not be effective in the months to come....
Ecommerce Marketing Ideas to Empower Customers
As the backbone of every ecommerce marketing strategy, your customers should always be kept front and centre across every campaign you are running. Without customers, there will be no online store. Many etailers assume that basic customer service is enough to keep...
Lead Generation Will Never Be the Same Again
After the year we’ve had, lead generation is just one of the things that will never be the same again. This is not necessarily a bad thing, however. As with all areas of digital marketing, change is crucial to ensure that strategies can adapt to the changing...
The Importance of Data Privacy in Lead Generation
Data privacy plays an essential role in lead generation and failing to recognise this role can end up having far more serious consequences than you think. South Africa’s POPI (Protection Of Personal Information) Act will be fully enforced from 1 July 2021. Since being...
How SEO Strategies Continue to Evolve
Search engines get smarter every year and as this happens, your SEO strategies should be evolving, too. It can be challenging to keep up with the many changes that happen each year. For some companies, SEO is seen as something static rather than fluid. The problem...
Ecommerce Marketing Strategies for the Festive Season
As COVID-19 and the resultant lockdown has drastically changed the way that people shop, ecommerce marketing is going to play a vital role in the festive season. While some shoppers are still going to head to the mall or venture out to physical stores, many are...