Open Circle Solutions Blog
Read all the latest digital marketing news and information on our blog.
Avoid These Ecommerce Marketing Persona Mistakes
Having an ecommerce marketing persona or few in place offers an excellent way to connect to your customers - future and present. Buyer personas allow you to create highly personalised ecommerce marketing campaigns that are designed to speak to your target customer...
How to Nurture Leads With Conversational Marketing
Offering an effective way to nurture leads, boost sales and even improve customer service, conversation marketing is worth incorporating into your digital strategy. This strategy makes use of tools such as chatbots, for one-on-one communication that puts the human...
SEO Trends to Watch This Year
Although many SEO trends come and go each year, some can offer plenty of insight into how you can rank better over the year to come. Over the years, we have seen many trends. Some have remained a major focus in Search Engine Optimisation, such as the Mobile First era,...
Improve Your Results with This Ecommerce SEO Checklist
Battling to get your ecommerce SEO results off the ground? Whether you have been struggling to get your new online store onto the third page of Google (let alone the first) or you have recently made changes to your larger sized store that seem to have caused a dip in...
Avoid These Lead Scoring Mistakes
There is no doubt that lead scoring can be a highly effective way to identify high-value leads. As part of a lead generation strategy, scoring allows your marketing team to increase conversion for email marketing and various other digital campaigns. In their 2012 B2B...
Guide to Lead Nurturing Email Conversion
Wondering how to get more fro your lead nurturing email strategies? Whether you have just gotten your lead generation campaign off the ground or you are battling to see any signs of conversion on a current campaign, understanding the factors that influence conversion...
Why Use Chatbots in Your Ecommerce Marketing Strategy?
If you are not already using chatbots in your ecommerce marketing strategy, now is a good time to start thinking of incorporating this useful AI tool. Acting as a way for customers to get help instantly, chatbots are certainly useful from a customer service point of...
Lead Generation and Mobile Marketing
If you are not using mobile in your lead generation strategy, now is the time to think about how you can take advantage of the year-on-year growth of this channel. Mobile continues to grow, locally here in South Africa and on a global scale. Mobile devices have begun...
A No-Frills Guide to Ecommerce SEO
When it comes to ecommerce SEO, there is plenty of advice to be found. Some of that advice is genuinely helpful. Other advice, not so much. Ecommerce websites have unique challenges that make them very different to the average website. The ecommerce market is also...
7 Reasons Your Sales Funnel Keeps Failing
Wondering why your sales funnel never seems to convert many leads? Feeling frustrated at the amount of effort you seem to be putting in with little to no return on your investment? If so, you are not alone. Many business owners understand the importance of lead...
How the Ecommerce Marketing Landscape Continues to Adapt
When it comes to stories on ecommerce marketing, there has been more than a little gloom and doom. As things continue to shift in technology and marketing, the perception that ecommerce is going to vanish tends to grow. There is no doubt that the retail space has...
The Biggest Ecommerce Marketing Predictions for 2019
As ecommerce marketing continues to evolve and adapt, 2019 is sure to bring plenty of opportunities for etailers. There is no doubt that online shopping has grown in popularity over the last few years. Statista predicts that by 2021, ecommerce sales will reach 17.5%...
Why you should align your social media strategy to your business goals
One of the many misconceptions about social media marketing is that it's very expensive to communicate and engage with your target audience online to get good social media ROI. Online, you can find many social media channels and 3rd party applications that you can use...
Ecommerce Marketing for Large Stores
Wondering how to get more from your ecommerce marketing efforts for your large online store? Unlike micro stores, larger stores typically offer a large variety of products across multiple categories. Some, like online department stores along the likes of Amazon and...
Lead Generation for Multi-National Businesses
Wondering how you can use lead generation for your multi-national business? Unlike smaller businesses, who have the luxury of staying agile, many large-scale businesses approach lead nurturing on a large scale. Using Lead Generation for Multi-National Businesses...