Open Circle Solutions Blog
Read all the latest digital marketing news and information on our blog.
How to Use Loyalty to Drive Ecommerce Marketing Results
There is no doubt that loyalty programmes offer a powerful way within your ecommerce marketing strategy, helping you to connect to customers, drive more sales and work towards increasing customer lifetime value. Done right, loyalty programmes are extremely effective....
Why Landing Page Optimisation is Essential for Lead Generation
Done right, landing pages can be powerful for lead generation. But, simply having a website page and expecting it to bring in leads is not going to work. Instead, you need to ensure that your landing page is optimised to attract and convert leads in the most effective...
Ecommerce Marketing Strategies – Selling to Baby Boomers
When it comes to ecommerce marketing strategies, understanding your customers is a pre-requisite for growth. Despite that Baby Boomers make up a significant portion of online shoppers, many online stores focus all their strategies on Millenials, leaving older shoppers...
An Ecommerce Marketing Guide to Upselling
Along with cross-selling, upselling offers a powerful addition to your ecommerce marketing strategy, offering a way to increase sales, add value to customers, increase loyalty and encourage repeat sales. This approach can be used for a wide range of products, provided...
Retargeting Mistakes Ruining Your Lead Generation Results
There is no doubt that retargeting is a powerful marketing tactic for lead generation. Done right, retargeting can be very effective for both customer acquisition and customer retention. With that said, when retargeting is not done with a clear strategy in mind, it...
Effective Strategies to Increase Ecommerce Retention
While gaining new customers is also important for growth, ecommerce retention offers the best way to build loyalty and maintain profits, year after year. Many etailers focus their entire ecommerce marketing strategy on gaining customers without including strategies...
B2B Ecommerce Marketing Strategies to Drive More Sales
If you are battling to meet sales targets, it may be time to take a closer look at your B2B ecommerce marketing strategies. The B2B ecommerce market continues to grow, in South Africa and on a global scale. Despite this growth, there are still many challenges faced by...
5 Signs Your Lead Generation Content Needs Improvement
Offering an effective way to nurture leads at every stage, lead generation content has the potential to drive conversion. Many companies tend to treat content as an after-thought, however. Used as part of your broader lead generation strategy, content allows you to...
How Lead Generation Funnels Have Evolved With Lead Generation
Over the years, lead generation funnels have gone from simplistic funnels focusing purely on certain stages to in-depth funnels that take a deeper look at the customer journey. Traditional funnels typically have the largest volume of leads at the top, with these leads...
Ecommerce Marketing Video Mistakes That Kill Sales
There is no doubt that ecommerce marketing plays a vital role in growing your sales. While a multi-channel approach almost always delivers the best chance of driving sales, video is a channel that continues to grow at a rapid rate. This channel can be a powerful tool...
Using Lead Scoring to Boost Your Lead Generation Strategy
You may already score leads in some way within your lead generation strategy. Like many businesses, you may treat this as something that is sort of useful but not an absolute essential. Done right, lead scoring can actually be highly valuable to your campaigns. In...
Getting More From Social Media Lead Generation
If you are using social media as part of your multi-channel lead generation strategy, you may be seeing some results or you may be battling to see any real growth. While this channel might not seem like the most logical channel to generate leads, it offers a number of...
Effective Lead Generation Strategies to Improve Your SEO
SEO and lead generation are both powerful strategies that essentially help you bring in more traffic (and hopefully, more sales). Used individually, both can be extremely effective. Used together, they can help you see a significant increase in leads not only arriving...
Getting More From Your Ecommerce Product Page Optimisation
If you have been battling to see any results from your online store, it may be time to look at ecommerce product page optimisation to see how ecommerce marketing can improve your product pages. Much like a brick and mortar store, online stores need to make the right...
Effective Strategies for Lead Generation Conversion
Lead generation conversion plays an essential role in driving sales through digital marketing, working well as part of a holistic multi-channel approach. Incorporating a number of strategies, optimising your lead generation campaign for conversions is often seen as...