Open Circle Solutions Blog
Read all the latest digital marketing news and information on our blog.
Ecommerce Marketing Tips for Better Reviews
Reviews are easily one of the most important parts of any ecommerce marketing strategy. For many online stores, good reviews are the ultimate milestone in making sales. Reviews are not just a way to drive new sales, either. They are also a way to generate loyalty and...
Effective Lockdown Shopping Communication for Your Online Store
Timing and proactivity are both essential when it comes to lockdown shopping communication. Keeping customers up to date is something you cannot afford not to do at this point. There have been many horror stories about local etailers failing to deliver, breaking...
3 Tips On How to Scale Your Ecommerce Marketing Strategy
Whether you are starting a new online store or aiming to grow your existing one, having an ecommerce marketing strategy in place that can easily scale is essential. In today’s era, online shopping is set to rapidly grow. One of the many things highlighted by global...
The Role of Language in Lead Generation
One of the frequently overlooked factors in lead generation is language. By its nature, this type of marketing is designed to capture leads and move them along the funnel to convert. This can sometimes lead to campaigns that are so focused on selling that they forget...
3 Lead Generation Strategies for Cold Emailing
As an alternative to cold calling, cold emailing can be a good addition to your lead generation strategy if it is done correctly. This approach has advantages and disadvantages. In terms of benefits, it can help bring in leads that may not have been exposed to your...
Getting Your Post-COVID-19 Lead Generation Strategy In Place
If you haven’t already begun thinking ahead with your lead generation plans, now is the time to do so. Although it is hard to say how long the effects of COVID-19 and lockdown will last, let alone what the impacts will be on a global scale, it is essential to start...
How to Use Storytelling in Your Ecommerce Marketing Strategy
Storytelling offers a powerful way for any ecommerce marketing strategy. Although every business requires trust to gain and keep customers, ecommerce is especially rooted in trust. Unlike traditional retail stores, customers do not have the perceived safety blanked of...
6 Tips To Reduce Shopping Cart Abandonment
While you may have a basic ecommerce marketing strategy in place to recover abandoned carts, chances are good that you are only focusing on the most obvious steps. Abandoned carts are something that every online store dreads. At the same time, they are also extremely...
Why Set Up a Pop-Up Shop for Your Online Store?
Although pop-up shops have traditionally been used in physical retail, they can be a very useful idea for your online store. These shops are temporary retail shops used for specific purposes. Some are created to run during key buying seasons such as holidays. Others...
When Lead Generation Personalisation Fails
While lead generation personalisation is certainly a powerful way to drive conversion, it will only deliver results when it is done properly. Personalisation is far more than addressing leads by name. It’s more than creating personas, although those are a good start....
6 Cross-Channel Lead Generation Mistakes to Avoid
Cross-channel lead generation is a highly effective way to connect to leads at various stages of their journey, across various channels they may be using. Rather than simply using multiple channels to reach leads, cross-channel strategies are all about creating a more...
3 Ecommerce Marketing Strategies for Post-Lockdown Sales
Now that online shopping has returned to normal in South Africa, many e-tailers are starting to re-look their ecommerce marketing strategies. As of 1 June 2020, South Africa has entered level 3 lockdown. Aside from ecommerce continuing as normal, with no restrictions...
How to Use Hyper-Personalisation in Lead Generation
With any lead generation campaign, hyper-personalisation can be highly effective. This approach could be considered personalisation 2.0. While personalisation focuses on targeting customers according to segmentation and basic behaviour, hyper-personalisation goes one...
5 Tips To Avoid Tone-Deaf Ecommerce Marketing Campaigns
As South Africa prepares to enter phase 3 of lockdown, it is more important than ever to ensure that your ecommerce marketing campaigns hit their mark. Tone-deaf campaigns are not limited to pandemics. Every single brand runs the risk of misreading their audience and...
4 Ways to Create a Human-Centred Lead Generation Strategy
Although all lead generation strategies should put the customer at the forefront of every campaign, human-centered approaches go one step further. This type of strategy is designed to put empathy and deeper understanding into campaigns in order to communicate with...