Open Circle Solutions Blog
News and information on what is happening in our world.
How to Scale Your Mobile Marketing Strategy
If you plan to grow your business at any point, it is essential to know how to scale your mobile marketing strategy. Many businesses start out with the best intentions, with smart ideas and campaigns designed to trigger immediate results. But not as many stop to...
The importance of white hat SEO
You’d think that White Hat SEO would be the norm in today’s era, with stringent regulation and penalties. Despite the consequences of trying to trick the system, many businesses are taking a chance with strategies that are certainly more Black Hat than White Hat. Over...
How a CRM system can enhance your marketing strategy
Wondering how Customer Relationship Management tools help with strategic marketing? There is no doubt that a CRM process and system can help with just about every area of business. Used as part of an integrated strategy, this tool offers numerous benefits. Whether you...
Why Your Marketing Campaign Failed
Whether you have a broader digital marketing campaign that does not seem to be achieving lift-off, or you are battling to see results in an old campaign, there are a number of reasons that your efforts may be failing. Many businesses assume that achieving success with...
Essential Elements for Mobile SEO
If you are not optimising your content for mobile SEO, you are missing out on a chance to reach your audience more effectively. As Google’s Mobile First approach shows, mobile devices are fast overtaking desktops as the primary way that people find information online....
Should You Consider An Integrated Marketing Strategy?
Integrated marketing may be something that you have considered at some stage or another. Simply put, this approach offers a seamless way to market your business with digital marketing across a wide range of channels. Rather than forking out time, money and effort on...
5 Reasons to Invest in Ecommerce Marketing
If you have an online store, you will benefit from ecommerce marketing. It really is that simple - whatever the size or nature of your store, it is essential to have a plan in place that helps you not only increase your odds of success but also ensures a better...
How to Get the Most From Your Target Marketing Efforts
Target marketing is something that is often misunderstood. Many assume that it means dividing customers into different groups. Although this is not totally incorrect, there is a lot more involved in targeting than simply separating your customers by gender, age or...
Why Invest in SEO Content?
SEO content has become something of a buzz word over the last few years. As Google algorithms continue to come down heavily on websites that produce poor quality content, businesses are more in need well-written content than ever before. While well-crafted content is...
3 More CRM Marketing Mistakes to Avoid
There is no doubt that CRM marketing has enabled businesses to reach their customers on a deeper level than ever before. Recently, we shared some common CRM mistakes that affect your success in using this tool. Today, we’re back with some equally costly mistakes to...
Content Writing for People and Search Engines
Thinking about hiring an agency to assist with optimised content marketing? Many companies assume that writing for search engines is the same as writing for human beings. In reality, SEO content is a highly specialised field that aims to create content that is not...
Small Business SEO Mistakes to Avoid
Small business SEO is something that no business owner can afford to overlook. Whether you have recently started a business, or you are trying to take your business to the next level, there are a number of mistakes that can make all the difference between being found...