Open Circle Solutions Blog
The latest news and happenings in our world.
When is the Best Time To Change Your Digital Marketing Campaign?
When is the best time to shake things up with your digital marketing campaign? Is it a good idea to make changes when you don’t really need to? Or, should you be changing your campaign strategies on a regular basis? The simple answer to this question is that your...
Who Benefits from Local SEO?
Wondering whether it is worth looking at local SEO as part of your broader optimisation strategy? Local search has become a major trend in recent years. As geolocation apps continue to evolve, search trends also change. According to a 2016 WordStream study, 72% of...
3 Tips To Create a Winning Social Media Campaign
Think back to the last social media campaign that caught your attention. It may have been a series of videos that resonated on a deeper level, or it could even have been a clever hashtag on Twitter that resulted in plenty of retweets. While it may seem that you need a...
Getting the Most From Your Twitter Marketing Efforts
Twitter marketing can be an effective way to drive more engagement while building a loyal following on this popular social media platform. What many businesses don’t realise however is that Twitter should not be a numbers game. Although it is good to have a following,...
The Importance of Brand Reputation
If you thought brand reputation was something that only large scale corporates need to think about, think again. Your reputation is deeply rooted in every single interaction with every customer, every product and service, every social media post you produce, and...
3 Lead Generation Rules to Remember
There is no doubt that lead generation marketing has become a powerful tool. Whether you are kicking off with email marketing, launching a new product or simply aiming to improve your current lead strategies, lead generation is a valuable investment that can help you...
6 Paid Search Marketing Trends to Watch
Paid Search marketing is constantly evolving. As search engines get smarter, advertisers have more ways to connect with their audiences than ever before. The rise of mobile, video and other strategies have given way for ads that are able to engage like never before....
How Google Algorithm Changes Affect SEO Rankings
Google updates are without a doubt one of the most frustrating things for any website trying to maintain their organic ranking over any given time. According to Moz, Google changes its search algorithm around 500 to 600 times each year. These have ranged from Panda to...
Magnetic content is a key part of social media marketing
There are literally millions of people sharing content everyday via social media. Brands everywhere are hoping to be included in those shared experiences. When the sharing of content happens, it makes the content travel and increases the reach, exposure and brand...
5 Reasons to Invest in a Lead Generation Strategy
Have a lead generation strategy with your digital marketing campaign is extremely valuable because it allows you to reach potential leads at every stage of their cycle. For email marketing, this approach is particularly beneficial, as it helps you create highly...
8 Digital Marketing Trends to focus on for the remainder of 2017
As digital marketing continues to change the way that we interact, connect and do business, adoption rates have never been as high as they are in 2017. In South Africa alone, businesses of all sizes are investing in online marketing. Internet Live Stats puts South...
Choosing an SEO company? Here’s what to avoid
Choosing an Search Engine Optimisation Services company can be daunting. With so many things to consider, not to mention all the questions you need to ask prospective SEOs, it it not always easy to know what to look for when choosing an SEO specialist. It can go a...