Open Circle Solutions Blog
News and information on what is happening in our world.
Ecommerce Marketing Without a Website
Do you need a website to get started with ecommerce marketing? How can you begin selling online without a website? What value does a website offer in terms of sales? Is a Website Essential for Ecommerce Marketing? If you have been thinking about starting an online...
3 Ways You Are Wasting Time in Your Social Media Strategy
Starting a social media strategy is undoubtedly an excellent step in the right direction. Simply having a strategy does not always mean instant results, however. In fact, there are many ways that businesses end up wasting time with social media marketing. The result...
Search Engine Optimisation and Content Marketing
Just how important is content when it comes to Search Engine Optimisation? Not too long ago, we shared some of the top benefits of content for SEO. While you need content on your website in order to rank in the SERPs, there is a huge leap between hastily...
How Social Media is Changing Online Shopping
In the last six months alone, social media marketing has continued to change the way that consumers shop online. Over recent years, consumers have begun to have more choice than ever when it comes to ecommerce. The days of online shops that exist in a vacuum are...
Ecommerce Marketing Strategies to Increase Customer Lifetime Value
One of the most important aspects of any ecommerce marketing strategy comes down to increasing Customer Lifetime Value (CLV). As you likely already knew, it costs far more to acquire new customers than it does to retain existing customers. With that in mind, it goes...
Can Social Media Affect Your SEO Results?
Have you ever wondered how much your social media strategy helps towards increasing your ranking online? Although social media marketing does not have a direct impact on SEO, it certainly helps you establish your online presence as part of a well-rounded digital...
How to Use Social Media for Ecommerce Growth
If you are not using social media marketing, you may be missing out on an opportunity to grow your ecommerce marketing results significantly. Using Social Media for Ecommerce Success Used as part of a multi-channel marketing strategy, social network platforms such as...
4 Ways to Qualify Sales Leads
Do you have a process for qualifying and progressing sales leads? If you have been using lead scoring and other techniques, without having a qualification process in place, you may find that you are still dealing with too many lukewarm or non-converting leads....
On Page SEO Mistakes That Are Ruining Your Ranking Efforts
On page SEO plays a hugely important role in the ranking process. One of the biggest dangers in taking a DIY approach to Search Engine Optimisation is skimping or rushing on page work in a bid to try and speed up results. As SEO continues to evolve, there is a common...
The Wrong Way to Start a Social Media Campaign
Whether you are launching a new business or making the move to invest in a multi channel social media marketing campaign to help you grow your presence online, knowing how to get started is key to ensuring that you proceed on the right foot. Too many brands jump into...
3 Signs Your Lead Generation Funnel is Blocked
A blocked lead generation strategy and funnel can be fatal if left unchecked. As a powerful tool in your lead nurturing strategy, a good funnel has the ability to take leads through the process of going from potential lead to customer. Done right, a lead funnel can...
Why You Need a Balanced Digital Marketing Strategy
Balance is by far one of the most important factors for any digital marketing strategy. Without balance, you are effectively shouting into the void. Balance is what separates a successful, results-driven digital marketing campaign from one that has little to no ROI....