Open Circle Solutions Blog
Read all the latest digital marketing news and information on our blog.
5 SEO-Friendly Lead Generation Strategies
In today’s competitive world, the need for SEO-friendly lead generation is more important than ever. Taking ahead of your competitors means having a solid SEO strategy in place that goes hand in hand with your lead campaigns. A multi-channel strategy is the best way...
How Ecommerce Marketing Helps Local Economies
Ecommerce marketing has played a big role in the global economy throughout the lockdown. In terms of local economies, it is equally important. Many traditional brick and mortar stores have been forced to close or consider alternate options to keep selling. Online...
Boosting Your Ranking With Social Media SEO
Although it may work a little differently to regular Search Engine Optimisation (SEO), social media SEO can be an incredibly useful way to boost your ranking organically. Shares, likes and comments do not make a difference but that does not mean that you cannot use...
Where is Ecommerce Marketing Heading?
Long before lockdown, ecommerce marketing was rapidly evolving. With the economic impact of COVID-19 still being felt across the world, ecommerce has taken many giant leaps forward. The digital world in itself has been forced to evolve rapidly over the last eight...
2 Ways To Add Real Value To Your SEO Campaigns
Over the last few years, SEO campaigns have evolved a great deal. The focus on ranking was often technical, which helped sites get further ahead in the SERPs. The problem with the old model is two-fold. Firstly, Google has evolved to the point where it is no longer...
Local Ecommerce SEO Strategies for Click and Mortar Stores
Ecommerce marketing and search engine optimisation plays an important role for all online stores. If you have recently branched out to include an online store along with your physical store, it is even more important to bring online visitors to your site. The rise of...
7 Ecommerce Marketing Tips for Launching Your Online Store
Ecommerce marketing is something that every soon-to-launch store needs to start selling right away. With more retail businesses looking at online stores, having a proper launch strategy in place is hugely important. Competition has become a major challenge for new...
3 Tips to Spring-Clean Your SEO Content
With spring upon us, now is an ideal time to take a good look at your SEO content to see how it can be improved. Content plays a very important role in any SEO strategy. Aside from helping your site progress in the SERPs, content also helps to encourage clicks, keep...
Why Use Storytelling in Your Lead Generation Campaigns?
Storytelling plays a role in every type of digital marketing but where lead generation is concerned, it adds even more value. Traditionally, lead nurturing has always been about sales-speak, with landing pages that are designed to get leads into the sales funnel....
5 Tips To Fine-Tune Your B2B Lead Generation SEO Content
Content plays an integral role in B2B lead generation SEO. In addition to the obvious benefit of bringing in more traffic, content can also help you establish your reputation, which, in turn, further helps to improve your ranking as an industry leader. Unlike...
Ecommerce Marketing Tips for the Holiday Season
Have you started planning your ecommerce marketing strategy for the holiday season? After an extremely challenging and uncertain year, the festive shopping season is almost here. Online shopping is very likely to pick up a great deal between now and December, as...
How FAQs Help With Ecommerce SEO
If you’re looking for a simple yet effective way to boost your ecommerce SEO results, FAQs are a good addition to your strategy. There are a few ways to get the benefit of FAQs. You could create a dedicated FAQ page that contains commonly asked questions relating to...
5 Tips to Develop an Agile Lead Generation Strategy
One of the most important things for any lead generation strategy is the ability to stay agile, even as your goals shift and realign. The digital landscape is changing all the time, with new technologies and trends arising every year. With these changes come growth...
End-of-Funnel Lead Generation Mistakes
The end of the funnel is easily the most crucial stage in every lead generation campaign. This is where leads will make their final decision on whether to convert. You’ve put in the work to get them to this point and once they get there, you will need to seal the...
Ecommerce Marketing Tips to Bring Back Old Customers
Ecommerce marketing is essential for bringing in new sales and for keeping existing customers happy. But what about old customers who have not purchased for a while? Do you let them go or do you try and re-engage them to bring them back? There are numerous reasons...