Open Circle Solutions Blog
The importance of SEO copywriting
SEO copywriting is designed to help you improve your on-site as well as off-site content in a way that makes it easier than ever for search engines to crawl your content. Simply put, it acts as a blueprint, working along with your meta data, links and other...
Who benefits the most from LinkedIn marketing?
If you are not considering a LinkedIn marketing strategy, you may be wondering whether you are missing out. The good news is that, as much as this network can be incredibly useful for many, it is certainly not a network that everyone needs to consider. It is this...
3 Reasons why you need a mobile marketing strategy
As the number of mobile users continues to grow across the globe, having a mobile marketing strategy in place is more important than ever before. The benefits offered by mobile are numerous. From increased engagement to real-time services such as geo-location, mobile...
5 ingredients for a successful email marketing campaign
Ever wondered what absolutely-cannot-do-without ingredients make up a successful email marketing campaign? Email marketing relies on a number of factors in order to deliver results. If one is missed, your entire campaign can be affected… and not in a good way, either....
Signs that your YouTube marketing strategy is no longer working
YouTube marketing is more important than ever before. While a number of savvy businesses, entrepreneurs and celebrities have achieved fame on YouTube, getting to that point can seem very easy from outside. As a result, more than a few businesses assume that YouTube...
5 reasons to consider a new lead nurturing strategy
Wondering whether it is time for a new lead generation strategy and a lead nurturing campaign? While marketing automation offers a number of benefits for lead growth, it can be a disaster if you are automating broken processes. Failure in the lead funnel can take on...
5 digital branding mistakes to avoid
In order to enhance your digital footprint online, you first need to start with a powerful digital branding strategy that offers a blueprint for your future success. As the internet continues to grow, branding has evolved into something that every single business (and...
5 ways social media marketing can help your business
There’s no doubt that a good social media marketing strategy offers a number of benefits. But, how does it help your business grow online? As it turns out, social media offers the most benefit to businesses who are wanting to grow their reach. In this mini guide, we...
4 reasons why content marketing is a must for your business
Many business owners assume that a content marketing strategy is more of a luxury than a necessity. Sadly, however, content plays one of the most important roles on your online success. Good content has the power to nurture leads, convert browsing visitors to...
Getting the most from Facebook to market your business
There is no doubt that Facebook marketing for business offers a number of benefits to companies of all sizes. While you can certainly increase your reach, bring in new leads and connect to your audience through a Facebook page for your business, it doesn’t mean that...
5 content marketing mistakes to avoid at all costs
Content marketing is a powerful way to grow your traffic, reach your target audience. Used properly, content has the ability to connect with readers, provide useful information, boost your brand and help your overall marketing efforts. That does not mean that ALL...
An introduction to reputation management
Reputation management, also known as online reputation management or ORM, focuses on managing the public perception of brands and individuals online. Whatever the size of your business, people are talking about you. Past, current and potential customers share their...