Digital Marketing Audit
Uncover the gaps. Unlock the growth. Get a crystal-clear picture of your entire digital ecosystem – and what’s holding it back.Years Experience
Happy Clients
Projects Completed
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Client Retention Rate
Not Your Average Audit
You’ve got the ambition. You’ve got the brand. But your digital marketing machine? It might leak clicks, conversions, and opportunities without your knowledge.
This is your chance to stop guessing and start scaling.
This isn’t some automated SEO scan or shallow checklist. It’s a deep, strategic breakdown of your digital presence – across web, content, data, media, UX, and conversion points. We analyse the full funnel, tech stack, creative, and numbers… and give you the unfiltered truth.
If something is underperforming or misaligned in your strategy, we’ll find it. And we’ll show you exactly how to fix it.
Total Clarity
See exactly what’s holding you back – and where your biggest wins are hiding.
Real Action Steps
Hidden Growth
Everything You Need. Nothing You Don’t.
We’re digging into the metrics and mechanics that will make a massive difference to your growth. From how users interact with your site to how your content ranks to the efficiency of your ad spend – every layer is analysed through a performance lens. This isn’t surface-level stuff. The deep, actionable intelligence shows you where the real leverage lies in your marketing strategy.
Here’s what gets reviewed:
Website & User Experience
- Speed, mobile responsiveness, and user accessibility
- Technical performance (Core Web Vitals, load times, rendering issues)
- Site structure, design flow, and conversion readiness
- Indexation, duplicate content, and crawlability issues
- Schema, metadata, and all things on-site SEO
Content & Organic Search
- Search visibility, keyword gaps & content quality
- Semantic SEO opportunities and topical authority mapping
- Internal linking, structured data, and user intent alignment
- Meta data, headings, and OG/social share optimisation
Analytics, Tracking, & Data Health
- GA4, Search Console, and Google Tag Manager configuration
- Conversion events, funnel tracking, and attribution clarity
- Page-level data accuracy and cross-platform reporting
- Integration between analytics and paid media platforms
Paid Media & Campaign Performance
- Ad account structure, audiences, and campaign targeting
- Spend efficiency, ROAS, and budget allocation
- Channel-by-channel performance analysis (Google, Meta, etc.)
- Creative testing, messaging breakdown, and opportunity areas
Authority & Backlink Profile
- Domain and page authority benchmarking
- Toxic links and backlink health
- Competitive gap analysis and white-hat opportunities
Audience Behaviour & Funnel Flow
- High-dropoff and exit pages
- Visitor intent mapping and conversion friction
- Cross-device behaviour and UX flow gaps
- Lead capture and nurturing evaluation
What You’ll Walk Away With
You’ll get more than just a list of problems. You’ll get clarity.
- Priority-based action plan organised by urgency and ROI potential
- Visual insight deck with charts, screenshots and opportunity mapping
- Complete audit report covering every key area of your digital performance
- Optional strategy call for tailored direction and implementation tips
This is your roadmap to better performance, smarter marketing, and higher returns.
Let’s Pull Back the Curtain
You’re already doing a lot right. But this audit is about unlocking what you haven’t seen yet – the missteps, the inefficiencies, the high-leverage moves waiting to be made.
We’ll show you the gaps. Then, we’ll help you close them.
Most businesses don’t need more tools or tactics – they need clarity. This audit has helped founders, marketers, and growing teams pinpoint hidden issues and unlock exponential growth within weeks. Want in? Let’s make your next big breakthrough visible.
Digital Marketing Audit Frequently Asked Questions
What’s included in the Digital Marketing Audit?
We audit your entire digital presence – website, SEO, content, analytics, paid media, UX, and more – with a full report and actionable next steps.
Who is this audit for?
Perfect for founders, marketers, and business owners who want clarity on their current performance and a roadmap to scale smarter.
How long does the audit take?
Most audits are completed within 7–10 working days, depending on the complexity and size of your digital ecosystem.
Will I be able to implement the recommendations myself?
Yes. Everything is broken down in plain English, prioritised, and designed to be actionable by you or your team. We can also support you with implementation.
Will I be able to implement the recommendations myself?
Yes. Everything is broken down in plain English, prioritised, and designed to be actionable by you or your team. We can also support you with implementation.
Is this different from an SEO audit?
Completely. This is a full-spectrum digital audit that goes beyond SEO – covering UX, tracking, paid ads, analytics, audience insights, and more.
Will this audit work for service-based or ecommerce businesses?
Yes – we tailor the audit to your business model. Whether you’re selling services, digital products, or physical goods, the insights are 100% relevant to your growth path.
Do you need access to my platforms or tools?
Yes, to give you an accurate and detailed audit, we’ll request access to platforms like Google Analytics, Search Console, Tag Manager, and your ad accounts (view-only).
Can I book a follow-up call to go through the audit?
Absolutely. You’ll have the option to add a 1:1 strategy session to unpack the results and map out your next moves with expert guidance.
What makes this audit different from others?
We go way beyond SEO checklists. This is a strategic, insight-rich audit that connects data to real business outcomes – all delivered in human language, not tech speak.
Will I get a PDF or a live dashboard?
You’ll receive a detailed report (spreadsheet format), a visual slide deck, and a live report. Everything is designed to be digestible, shareable, and actionable.
What Our Customers Say
Need help with your digital marketing decision?
Irrefutably one of the best digital agencies in SA. I have worked with some big names and the results Open Circle got was unbeatable. Anton is a Lead generation ninja. Great ROI, exceeds his targets and an absolute pleasure to work with. You have peace of mind knowing there is someone personally and dedicated working on your account. Open Circle doesn’t mind putting in the hours, and because of the vast knowledge set you get, you get so much more than what you pay for.
Annemi Olivier
Certainly the best Digital Agency I have ever worked with! I dont know where our business would be without there expert guidance and hands on approach! Anton and his team go out of there way to understand your businesses needs and how they truly can and do optimize it in every way. It’s such a rarity to come across people who say what they do and do it! I look forward to many more years working together on all our businesses and projects!
Jason Les Newmark
Digital Marketing Blog Posts
Read the latest digital marketing news on our blog.
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