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Ecommerce Marketing Dashboard
Currently, online, there are thousands of online stores, all competing for similar markets. Whatever you are selling, you need to be able to stand out from the rest to grow your sales online, but if you don’t know how to measure success or failure with your online store, this can become an extremely difficult and expensive process.
We’ve put together a structured Ecommerce Marketing Dashboard where you can track and review all the important metrics regarding your ecommerce store. If you are not tracking the right data about your online store to understand your visitors or your data is inaccurate, then you are not getting the best return on investment on your overall marketing activities.
Our Ecommerce Specialists can build the perfect Ecommerce Marketing Dashboard for you so that you can measure exactly what matters.
Custom Filtering
We’ve built in a few dynamic filters on the dashboard that changes the data so that you can measure exactly what you are looking for.
Available filters:
- Channel (Filter via a channel like Paid Ads, Organic, Social, Email, etc. By default all are selected)
- Region (Check for transactions via Region – this can be configured for specific cities or areas. By default, all are selected.)
- Devices (Browse for specific metrics that are device-specific. By default all are selected)
- Campaign (Search via campaigns. We can provide a detailed campaign template that feeds into Google Analytics to mark items as campaigns. By default all are selected)
- Source (Select specific sources generating traffic and transactions to your online store)
- Date range (Filter via date. By default the current month to date is selected)
Dashboard pages
Key pages and metrics to measure traffic, transactions and revenue.
General
- Monthly comparison – MoM and YoY (Sessions, Transactions)
- Audience and acquisition (This includes the most important information about your online store like the transaction funnel, visitors, channels, conversion rate, etc)
- Traffic and transaction generators
- Channel conversion rate
- Transaction sources
- Campaigns
- New vs returning visitors
- Device conversions per medium
- Device transaction sources
- Landing page traffic
- Time of the day, Week
- Site speed
- Events (Everything on your online store is based on events like viewed product, added to cart, started checkout, transaction. This data can be used for remarketing campaigns)
Google Search Console
- Average position (Device, Country Filtering. With this you can check your current keyword(s) and the historic position of these.)
- Page Performance
Paid advertising
- Google Ads overview
- Google Ads Daily & Weekly Summary (View which days are converting the best and how much was spent per day, week and month)
Pricing
$99 ONE TIME SETUP FEE
No recurring payments – a single $99 purchase gets you access for 12 months to your own Ecommerce Marketing Dashboard with all the features to start tracking the success of your online store.
Included:
- Ecommerce Marketing Dashboard: The complete dashboard to view all the important metrics of your online store.
- Logo and CI integration: We will add your logo and basic CI to match your brand.
- Basic setup: We’ll connect your Google Analytics, Google Search Console and Google Ads profile to the dashboard.
- Updates: You will receive all the dashboard updates for free (12 months). We update the report on a monthly basis.
Extras:
These are optional extras we can include on the dashboard for an additional monthly connection fee.
- Facebook Ads (Campaign data, Ad spend)
- Facebook Page Insights
- Twitter Profile Insights
- LinkedIn Company Page Insights
- Mailchimp Insights
- YouTube Advertising
- Hubspot
We also provide the service of analysing your data and can provide you with feedback on areas of improvement, your ecommerce marketing campaigns as well as your overall online store. Contact us for more information on this service.
Agencies:
If you are an agency, we can build a dynamic template dashbloard that you can use for your clients. On the template, you will have the ability to select the Google Analytics, Google Search Console and Google Ads account directly and the report will automatically update with the connected profiles.
Contact us for more information if you require the agency template.
Tailor Channel And Device Strategy
Bring your most profitable marketing opportunities to life by understanding product volume and profitability by channel and device.
Increase Your Average Order Value
Use bundling recommendations to see products that are frequently purchased together. Increase the number of items sold in a single order and watch your average order value grow.
Segment Products To Understand Strategic Needs For Each Type Of Product
Product categorizations provide you with an understanding of products that are cold, hot, or that are generating the most cash for your store. Use this information to create accurate and reliable product marketing strategies.
Generate More Repeat Purchases
View and manage new customers to increase the odds that they return for a second purchase.
Target Individual Customer Segments
Segmented campaigns can increase revenue by as much as 760%. Personalize your selling strategy based on attributes unique to each customer such as VIP Customers, Value Shoppers, Most Active Customers and more.
Track Your Inventory And Manage Seasonal Fluctuations
Prepare inventory for peak sales periods to make sure your hottest products are flying off the shelf.
If you can't measure it, you can't improve it.
Ecommerce analytics and reporting doesn’t have to be complicated. Our intuitive dashboard does the heavy lifting for you. Easily see all the metrics that matter, automate reporting, and become a data rockstar.
Ecommerce Marketing Dashboard Gallery
A gallery of the pages included on the Ecommerce Marketing Dashboard.
Get Valuable Insights About Your Online Store In Real-Time
Ecommerce analytics and reporting doesn’t have to be complicated. Our intuitive dashboard does the heavy lifting for you. Easily see all the metrics that matter, automate reporting, and become a data rockstar.
What Our Customers Say
Need help with your digital marketing decision?
Certainly the best Digital Agency I have ever worked with! I dont know where our business would be without there expert guidance and hands on approach! Anton and his team go out of there way to understand your businesses needs and how they truly can and do optimize it in every way. It's such a rarity to come across people who say what they do and do it! I look forward to many more years working together on all our businesses and projects!
Jason Les Newmark
Irrefutably one of the best digital agencies in SA. I have worked with some big names and the results Open Circle got was unbeatable. Anton is a Lead generation ninja. Great ROI, exceeds his targets and an absolute pleasure to work with. You have peace of mind knowing there is someone personally and dedicated working on your account. Open Circle doesn’t mind putting in the hours, and because of the vast knowledge set you get, you get so much more than what you pay for.
Annemi Olivier
Brands We Have Worked With
We work with companies of all sizes. Here are some of the brands that we have helped with our digital marketing solutions.
One Central Dashboard For Your Online Store
Ecommerce analytics and reporting doesn’t have to be complicated. Our intuitive dashboard does the heavy lifting for you. Easily see all the metrics that matter, automate reporting, and become a data rockstar.