Digital PR
Online PR aims to bring brands into the digital world by creating relationships with brand influencers by offering optimized digital assets such as news content, video, and links that can be shared online.Digital PR Services
While public relations (PR) might still be a hidden mystery to many (“What is public relations”; “Do I really need PR?”; “Is public relations the same as normal advertising?”), the concept of Digital PR and Online PR can even be more confusing.
Traditional media including old school marketing typically refers to promoting a product or brand through print publications such as magazines, newspapers, radio, and television. With the rise of the world-wide web came a new channel in which people receives their product information and daily news via various digital sources.
Online PR aims to bring brands into the digital world by creating relationships with brand influencers by offering optimized digital assets such as news content, video, and links that can be shared online.
Online PR benefits
- Create brand awareness, authority, and online commentary on your products / brand.
- Easy measurements through web analytics.
- Enhanced organic rankings with search engine optimisation.
- Improved customer relations.
- Increased requests from the online community such as journalists, editors, and other bloggers.
How to use this new method of PR
This new method of PR works best when it is integrated with other internet marketing initiatives, including traditional marketing and a proactive social media campaign. While PR can definitely have the added benefit of increasing leads and sales, it should be clearly understood that PR is the medium to communicate consistent company and brand messaging to the media and consumers.
If you are looking to increase your brand awareness in the digital world, have relevant brand messaging to share, and want to include top brand influencers talking about your services and products, then this new type of PR might be the right choice for you.
Digital Marketing
Get targeted traffic and higher organic rankings
Consulting
We provide a range of marketing consulting services
Search Engine Optimisation
We offer comprehensive SEO services to get results
Social Media Marketing
Reach your target audience in a fun and engaging way
Ecommerce Marketing
Get a complete ecommerce marketing solution that works
Lead Generation
Need more leads to increase your business sales?
What Our Customers Say
Need help with your digital marketing decision?
Irrefutably one of the best digital agencies in SA. I have worked with some big names and the results Open Circle got was unbeatable. Anton is a Lead generation ninja. Great ROI, exceeds his targets and an absolute pleasure to work with. You have peace of mind knowing there is someone personally and dedicated working on your account. Open Circle doesn't mind putting in the hours, and because of the vast knowledge set you get, you get so much more than what you pay for.
Annemi Olivier
Certainly the best Digital Agency I have ever worked with! I dont know where our business would be without there expert guidance and hands on approach! Anton and his team go out of there way to understand your businesses needs and how they truly can and do optimize it in every way. It's such a rarity to come across people who say what they do and do it! I look forward to many more years working together on all our businesses and projects!
Jason Les Newmark
Digital Marketing Blog Posts
Read the latest digital marketing news on our blog.
Why Your Site Needs SEO For Ecommerce Survival
The ecommerce market largely refers to the private sale of online physical goods to end-users; this includes Business To Consumer (B2C) and Business to Business (B2B) sales. Other examples of ecommerce include the digital distribution of services, e.g. travel...
Top Ecommerce Marketing Tools For a Teenage Audience
Businesses depend heavily on content marketing to attract new clients and boost revenue. Online stores generally focus on the buying power of adults but often neglect to consider the purchase patterns of teens. Teenagers are buying — they simply do it in a different...
How to Keep Your Ecommerce Marketing Goals on Track
Ecommerce marketing goals play a vital part in your overall growth and success. Although these may shift over the course of the year, veering too far away from your goals is never ideal. One challenge that online stores face is the rise of new viral challenges,...
We Can Help You Grow Your Brand And Revenue Online
Take the first step to double your leads and sales by booking your FREE 30-Minute Digital Marketing Consultation today. There’s no commitment, just FREE, personalised, actionable strategies to build your business online!