Paid Advertising (Pay Per Click, Google Ads)
If you are looking for a highly effective way to promote your business, paid advertising offers the chance to get your name out quickly and simply. Encompassing a wide range of online advertising platforms, from Google AdWords all the way to sponsored social media content, remarketing and various other types of PPC (Pay Per Click) advertising, paid ads are designed to get you in front of your target audience in a way that is highly visible and cost-effective.
Traditionally, PPC advertising enabled brands to pay to be listed on channels such as Google. Also known as sponsored links, paid listings or featured listings, these ads typically appear at the top, bottom or on the right-hand side of the SERPs. As social media opened up new platforms, many other types of advertising opportunities have arisen. YouTube advertising provides a number of unique opportunities, including in-video advertisements. LinkedIn advertising offers highly targeted sponsored content, text ads and inmail. Facebook advertising continues to evolve, offering a variety of rich media sponsored campaigns that range from video all the way to text ads, links and sponsored posts.
The ability to create carefully customised ads that are visibly appealing, targeted to unique audience demographics and designed to be seen within the space of hours rather than weeks or months makes paid advertising a rewarding way to get your ads out to your key audience.
How Does Paid Advertising Work?
Most online ads are based on an open bidding system. In this system, advertisers bid to have their ads listed on their chosen platform. Bid amounts are paid when visitors click on the ad, which is why most online ads are known as Pay Per Click or Cost Per Click advertisements. In this system, the advertiser that bids the highest is rewarded with the highest listed position. Some search engines such as Google make this more challenging by using a more complex bidding system to determine position. This is just one type of bidding system, however. Some ads work on a Cost Per Impression or Cost Per Lead basis. Other types of online advertising space are purchased for a certain time frame.
We Are Experienced Paid Advertising Specialists
Online advertising can be confusing at first, with a number of factors that often need to be considered, from audience to reach, budget, ad positioning and more. The best way to get results from your paid ad campaigns is to work with an experienced specialist who has extensive understanding of digital advertising across the spectrum. Here at Open Circle Solutions, our dedicated online advertising has many years of experience helping our clients succeed with various types of paid advertising. Get in touch today to find out more about our tailored paid advertising solutions.
Our Paid Advertising Services
- Google AdWords
- Google Shopping
- YouTube Advertising
- LinkedIn Advertising
- Facebook Advertising
- Campaign Management & Optimisation
- Keyword Research
What Our Customers Say
Need help with your digital marketing decision?
Certainly the best Digital Agency I have ever worked with! I dont know where our business would be without there expert guidance and hands on approach! Anton and his team go out of there way to understand your businesses needs and how they truly can and do optimize it in every way. It's such a rarity to come across people who say what they do and do it! I look forward to many more years working together on all our businesses and projects!Jason Les Newmark
Irrefutably one of the best digital agencies in SA. I have worked with some big names and the results Open Circle got was unbeatable. Anton is a Lead generation ninja. Great ROI, exceeds his targets and an absolute pleasure to work with. You have peace of mind knowing there is someone personally and dedicated working on your account. Open Circle doesn't mind putting in the hours, and because of the vast knowledge set you get, you get so much more than what you pay for.Annemi Olivier
Digital Marketing Blog Posts
Read the latest digital marketing news on our blog.
Including digital marketing reporting in your overall digital marketing strategy is a step that can add a huge amount of value. Many businesses are so focused on forging ahead with digital campaigns that they forget to stop and consider how these campaigns will be...
Ecommerce SEO plays an important part in your overall ecommerce marketing strategy, helping your online store get found more easily. Whether you have a large online shop with hundreds of products or a smaller store that specialises in a range of niche products, making...
There is no doubt that digital marketing is a constantly shifting landscape, with each year bringing new trends to the table. In the last year or two alone, we have seen the rise of AI that has opened up the digital space to offer a far greater level of customisation...
Get Started With Booking Your Free Consultation
Take the first step to double your leads and sales by booking your FREE 30-Minute Digital Marketing Consultation today. There’s no commitment, just FREE, personalised, actionable strategies to build your business online!