Pay Per Click (Paid Advertising)

Pay per click (PPC) advertising allows you to pay to have your ad listed on the major search engines. They are the sponsored links you might see when you perform a search in your favourite search engine. They usually appear at the top, bottom or right side of a search engine results page (SERP) and are identified as Paid Listings, Sponsored Links, Sponsored Listings, or Featured Listings.

How does pay per click work?

The rank or relative positioning of PPC campaign ads are based on an open bidding system. In this system, advertisers bid to have their advertisement listed. The bid amount is paid by the advertiser when a visitor clicks on the ad; hence, this is also known as a “cost per click” (CPC) program.

These terms are sometimes used interchangeably to describe PPC advertising even though PPC refers to a payment method and CPC refers to the cost involved in each payment. Theoretically, whoever bids highest gets the highest listed position, although some search engines, such as Google, have made it a little harder by using a formula that bases position on more factors than just your bid.

Optimizing your PPC campaign will keep you one step ahead of the pack.

Our pay per click services

  • Adwords
  • Google Shopping
  • Facebook ads
  • LinkedIn ads
  • YouTube advertising
  • Consulting
  • Campaign management
  • Keyword research

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