Paid Advertising (Pay Per Click, Google Ads)

If you are looking for a highly effective way to promote your business, paid advertising offers the chance to get your name out quickly and simply. Encompassing a wide range of online advertising platforms, from Google AdWords all the way to sponsored social media content, remarketing and various other types of PPC (Pay Per Click) advertising, paid ads are designed to get you in front of your target audience in a way that is highly visible and cost-effective.

Traditionally, PPC advertising enabled brands to pay to be listed on channels such as Google. Also known as sponsored links, paid listings or featured listings, these ads typically appear at the top, bottom or on the right-hand side of the SERPs. As social media opened up new platforms, many other types of advertising opportunities have arisen. YouTube advertising provides a number of unique opportunities, including in-video advertisements. LinkedIn advertising offers highly targeted sponsored content, text ads and inmail. Facebook advertising continues to evolve, offering a variety of rich media sponsored campaigns that range from video all the way to text ads, links and sponsored posts.

The ability to create carefully customised ads that are visibly appealing, targeted to unique audience demographics and designed to be seen within the space of hours rather than weeks or months makes paid advertising a rewarding way to get your ads out to your key audience.

How Does Paid Advertising Work?

Most online ads are based on an open bidding system. In this system, advertisers bid to have their ads listed on their chosen platform. Bid amounts are paid when visitors click on the ad, which is why most online ads are known as Pay Per Click or Cost Per Click advertisements. In this system, the advertiser that bids the highest is rewarded with the highest listed position. Some search engines such as Google make this more challenging by using a more complex bidding system to determine position. This is just one type of bidding system, however. Some ads work on a Cost Per Impression or Cost Per Lead basis. Other types of online advertising space are purchased for a certain time frame.

We Are Experienced Paid Advertising Specialists

Online advertising can be confusing at first, with a number of factors that often need to be considered, from audience to reach, budget, ad positioning and more. The best way to get results from your paid ad campaigns is to work with an experienced specialist who has extensive understanding of digital advertising across the spectrum. Here at Open Circle Solutions, our dedicated online advertising has many years of experience helping our clients succeed with various types of paid advertising. Get in touch today to find out more about our tailored paid advertising solutions.

Our Paid Advertising Services

  • Google AdWords
  • Google Shopping
  • YouTube Advertising
  • LinkedIn Advertising
  • Facebook Advertising
  • Remarketing
  • Campaign Management & Optimisation
  • Keyword Research
  • Consulting

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