Search Engine Optimisation Agency

With the help of our SEO services, you can boost your business to a whole new level and say goodbye to anything other than excellent search engine rankings.

Search Engine Optimisation Services

Search engine optimisation (SEO) is vital to the success of digital marketing in today’s digital-driven business world. If your website falls short in certain areas of SEO, it’s ranking on the search engines will suffer.

It takes years of experience to properly recognise and evaluate the various components of a website optimisation structure, and that is where we come in. Our internet marketing consultation team has the knowledge and experience that you are looking for. With our help, there’s no need to settle for average search engine rankings any longer. Our SEO consulting services will give you the answers you need to achieve amazing results.

Team of SEO Specialists

You may be wondering if you need the services of a digital marketing firm. The answer to the question is simple – if you want your online marketing strategy to be successful, then you need SEO evaluation and consultation.

Optimising your digital footprint is the key to enjoying a profitable online marketing plan and maintaining good page rankings over your competitors. However, the various aspects of SEO are numerous and complex. Online marketing knowledge and experience is required to ensure that the top search engines such as Google finds and indexes your website.

Our team of highly qualified marketing consultants will help you reach the forefront of digital marketing, ensuring that more targeted users will flock to your website.

Comprehensive SEO consulting

We offer comprehensive SEO consulting and analysis that covers all the critical aspects of the optimisation process. We will assess your website to determine how well it measures up in many different areas. Our consultants will analyse how well your website complies with all the regulations and guidelines of Google.

After our evaluation, we will inform you of all the specific areas of your website that needs improvement.

Our SEO Services

  • On-page SEO optimisation
  • Off-page SEO optimisation
  • Local SEO
  • Mobile SEO
  • Structured data optimisation
  • Accelerated Mobile Pages (AMP) optimisation
  • Content marketing
  • Keyword intent research
  • Semantic SEO

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    What is your objective?

    SEO Frequently Asked Questions

    What is organic SEO?
    Organic SEO is known as the search engine results placement (SERP) listed below the paid advertisements. This section of Google search results are known to be the most credible and authoritative listings for the search query provided. In term, it is this perception on why organic SEO results, on average and across all industries, yield the highest conversion ratios of all other website traffic sources.
    Does SEO generate leads?
    SEO is an “I need it now” type of platform. When consumers search Google for products, services, and information, they are searching with intent to purchase or obtain information to act upon. This fact makes SEO a primary focus when leveraging lead generation, sales, and business development campaigns.
    What is a realistic SEO timeline?

    Typical timelines to evaluate come on a quarterly basis. Keyword success can range from 2-18 months, depending on the competition of the keyword and the websites that are currently ranking #1 for the keyword query. A good SEO company will be able to identify an SEO timeline based on an SEO competitive analysis.

    How much should SEO cost?
    Given the broad nature of services that comes with SEO, SEO costs can vary. SEO is not one aspect, but multiple aspects. The cost of your SEO campaign can vary depending on how many SEO aspects you decide to implement, based on the SEO production needed to obtain #1 ranked keywords on a desired search term.
    Does my business need SEO?
    If prospective clients, customers or patients are searching for your name, products or services online, then yes, SEO is an asset for your company.
    What are good conversion rates?
    The definition of good or excellent conversion ratios depends on the product, service and industry. As a rule of thumb, a 1% conversion ratio is known to be an industry standard.
    How does SEO compare with SEM?
    There are many different views about the difference between SEO and SEM. In our opinion, SEO is Search Engine Optimisation, and is known as the organic or non-paid SERP. Long-term and long-lasting quality SEO requires a variety of SEO tactics combined with daily, weekly, and monthly management. SEM is known as Search Engine Marketing, and involves paid advertising Google and other major search engines, as well as YouTube, website placements, etc.
    What are SEO NAP listings?
    NAP Listings are essential to your local SEO campaign. The term NAP is an abbreviation for Name, Address, Phone Number. The goal of your local SEO campaign would be the keep all of your company NAP listings consistent per location. Google has found this as an easy way to SPAM it’s search engines, so now, Google will provide a negative algorithm attribute if your company has NAP listings with inconsistencies or deemed to abuse location data.
    What is domain authority?
    Domain Authority (DA) is a MOZ developed, 0-100 scale, search engine ranking score, that assigns a score to every website domain as a whole on the Internet, calculated by an algorithm including linking domain metrics, content quality, meta information, NAP listings, citations, and more. The higher the DA, the more credible, authoritative, and reputable the website domain is deemed in the search engine’s eyes, while also giving it a higher likelihood of ranking higher on keyword search terms. Long story short, the higher the DA, the better off your website’s SEO will be.
    What is page authority?
    Page Authority (PA) is a MOZ developed, 0-100 scale, search engine ranking score, that assigns a score to every individual page on a website, calculated by and algorithm including linking domain metrics, content quality, meta information, NAP listings, citations, and more. The higher the PA, the more credible, authoritative, and reputable the individual page is deemed, while also giving the page a higher likelihood of ranking higher on keyword search terms. The higher the PA, the better that page will rank.
    Does word count impact SEO?
    Yes, word count can impact SEO. The minimum word count that Google recommends is at least 300 words per page to be deemed relevant in it’s index. Pages with larger word counts have been proven to increase SEO rankings higher than pages with lower word counts. So, the more words, the merrier!
    Does Google Analytics help with SEO?
    Google Analytics is an incredible resource for all aspects of your website and user data. Certain SEO metrics that we prefer to view on Google Analytics revolve around user engagement. These user engagement metrics include bounce rates, time on site, pages per view, landing pages, exit pages, and conversion ratios.
    What is Google SEO compliance?
    Google compliance is basically playing by Google’s rules. It involves the discipline of structuring your website and all links pointing to it in the best practices of how Google sees fit. A good SEO company will monitor Google algorithm updates and structure your website and all back-links to its best knowledge of Google compliant formats.
    What is on page SEO?
    On-Page SEO involves all aspects of your website. This includes but is not limited to, on page content, URL structure, canonical tags, meta titles, meta descriptions, meta keywords, alt tags, header structure, robots.txt file, XML sitemaps, page schema, Google Analytics integrations, and keyword density. Each page on your website is viewed as unique, so any duplicate data per page will surely have a negative aspect on your SEO.
    What is meta data for SEO?
    Meta-data is not seeing by the average web visitor, and allows Google to effectively crawl and summarize each website page. The meta-data is located in the source code, and includes meta titles, meta descriptions, meta keywords, URL structures, and alt tags, to name a few of the most important aspects. URLs, Meta titles and meta descriptions are typically displayed on a Google search.
    What are alt tags for images?
    Alt tags allow for the webmaster or SEO professional to assign a descriptive meaning to an image. If the image does not have an alt tag assigned to it, the image is viewed as a “blank piece of paper”. Google image search SEO is a great way to see the benefits of alt tags.
    What is page schema (structured data)?
    Assigning a schema to your website or each individual page allows Google to crawl and interpret your website data at faster, more efficient levels. Typically performed in a microdata or JSON-LD markup format and placed within the website’s meta-data, it is recommended to assign a unique page schema to each individual page on your website for improved SEO results.
    Does website and hosting speed impact SEO?
    Website hosting directly impacts your website page loading speeds, which directly impacts your mobile and desktop SEO. If your site is on a cheap, ineffective website hosting server, you will be deemed as a lower quality website recourse and ranked lower down the list on a variety of search queries.
    What is off page SEO?
    Off-Page SEO involves anything off of your website. This includes all aspects of third party websites, their back links, branded profile, stories about your company, PR publications, blogs, etc. It is widely known that a big factor in improving your company’s SEO involves a variety of off-page SEO strategies and tactics.
    What are external links / backlinks?
    External Links, also known as back links, are links points to your website from 3rd party websites. These are links from other pages, blogs, directories, NAP listings, resources lists, that point back to your home page or any internal page/blog on your website. It is the goal of an effective SEO manager to attract and accumulate a large volume of high-quality external links pointed to a variety of internal pages on your website.
    What is anchor text?
    Anchor text is the text of the link. For example, if your website is about website design, having a keyword term ” website design ” in the link provides context to Google and is much more valuable than just the anchor text of your business.
    What is a follow no follow link?
    A follow link is a link from your own or a 3rd party website that sends a trust factor to receiving linked page. Follow links are what SEO managers need to improve SEO rankings. A no-follow link essentially states that the linking 3rd party site does not trust the end domain destination, and therefore, does not want to be responsible for sending web traffic to a potentially SPAM website. SEO Managers try to avoid no-follow links when possible.
    What are internal links?
    Internal links are links on your website and link internal pages within your domain. Google crawls each and every page of your website, as follows the paths of each and every link, the anchor text in the link, and the optimisation of page the link is pointing to.
    What is link juice?
    Link juice refers to the link equity or authority a link provides to a page. Link juice can be measure by domain authority and page authority, with the highers metrics providing the linking page with its own domain and page authority increase, depending on if the linking domain has a higher authority than the receiving domain.

    What Our Customers Say

    Need help with your digital marketing decision?

    Irrefutably one of the best digital agencies in SA. I have worked with some big names and the results Open Circle got was unbeatable. Anton is a Lead generation ninja. Great ROI, exceeds his targets and an absolute pleasure to work with. You have peace of mind knowing there is someone personally and dedicated working on your account. Open Circle doesn't mind putting in the hours, and because of the vast knowledge set you get, you get so much more than what you pay for.

    Annemi Olivier

    Certainly the best Digital Agency I have ever worked with! I dont know where our business would be without there expert guidance and hands on approach! Anton and his team go out of there way to understand your businesses needs and how they truly can and do optimize it in every way. It's such a rarity to come across people who say what they do and do it! I look forward to many more years working together on all our businesses and projects!

    Jason Les Newmark

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