SEO Trends For 2018

SEO Trends For 2018

The SEO trends for 2018 is expected to bring follow on from this year’s trends, showing a few interesting patterns that are surprisingly connected. As we get closer to the era of mobile-first, it goes without saying that search engines are starting to put more focus...
Why Are NAP Listings Important for Local SEO?

Why Are NAP Listings Important for Local SEO?

If you are investing in local SEO, you will need to ensure that your NAP listings are consistent across every place you list your business. What is a NAP listing? NAP stands for name, address and phone number. These details may not seem hugely important, but without...
The importance of white hat SEO

The importance of white hat SEO

You’d think that White Hat SEO would be the norm in today’s era, with stringent regulation and penalties. Despite the consequences of trying to trick the system, many businesses are taking a chance with strategies that are certainly more Black Hat than White Hat. Over...
Essential Elements for Mobile SEO

Essential Elements for Mobile SEO

If you are not optimising your content for mobile SEO, you are missing out on a chance to reach your audience more effectively. As Google’s Mobile First approach shows, mobile devices are fast overtaking desktops as the primary way that people find information online....
Why Invest in SEO Content?

Why Invest in SEO Content?

SEO content has become something of a buzz word over the last few years. As Google algorithms continue to come down heavily on websites that produce poor quality content, businesses are more in need well-written content than ever before. While well-crafted content is...
Small Business SEO Mistakes to Avoid

Small Business SEO Mistakes to Avoid

Small business SEO is something that no business owner can afford to overlook. Whether you have recently started a business, or you are trying to take your business to the next level, there are a number of mistakes that can make all the difference between being found...
3 SEO Best Practices to Follow

3 SEO Best Practices to Follow

With so much conflicting advice on how to get your site to the top of the SERPs, it is all too easy to forget the SEO best practices that will always help you succeed. Many businesses invest in a Search Engine Optimisation strategy, thinking that they will be able to...
5 Ways to Improve Your Website Ranking Naturally

5 Ways to Improve Your Website Ranking Naturally

Wondering how to boost your website ranking in a way that is natural and relatively easy? There are a few simple steps that can go a long way in helping you move up the SERPs. If you invest in help from an experienced, skilled Search Engine Optimisation specialists,...
Who Benefits from Local SEO?

Who Benefits from Local SEO?

Wondering whether it is worth looking at local SEO as part of your broader optimisation strategy? Local search has become a major trend in recent years. As geolocation apps continue to evolve, search trends also change. According to a 2016 WordStream study, 72% of...
How Google Algorithm Changes Affect SEO Rankings

How Google Algorithm Changes Affect SEO Rankings

Google updates are without a doubt one of the most frustrating things for any website trying to maintain their organic ranking over any given time. According to Moz, Google changes its search algorithm around 500 to 600 times each year. These have ranged from Panda to...
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