Lead Generation

Do you want to generate more leads that turn into sales and get your phone ringing off the hook with new business every day? If your answer is yes, we can help.

Lead Generation Services

If you receive more website traffic, it could mean more leads which could ultimately mean more sales. Right? Unfortunately, that isn’t 100% true. In a perfect world, generating more internet traffic should mean more leads, more sales, and more profit. In reality, it’s not that easy because it’s not Google, robots, and un-targeted traffic that converts into a sale or a lead. It’s your target audience that’s interested in your business, services, and products.

Generate traffic that converts

At Open Circle Solutions, we focus on generating targeted traffic to your website so that every new visitor on your site has the potential to become a lead and convert into a sale. More than any other marketing vehicle, digital marketing can position your website and your digital footprint in front of a wide targeted audience to capture as many qualified prospects as possible.

The more targeted traffic generated, the more targeted leads, and the higher the likelihood of a sale.

Effective Lead Generating Strategies

We can help you build targeted traffic strategically and market your business to specific audiences. To be successful with your lead generation strategy, we use the most advanced and technical strategies, methods, and campaigns to get targeted results that can be measured.

Lead Generation Techniques

  • Paid advertising: We use a variety of paid advertising channels with our lead generation strategies depending on your goals. These include Google Adwords, Facebook Lead Ads, and other relevant paid advertising channels.
  • Data: By using data (there are heaps available) about your business, target audience, and trends in your industry, we can learn more about your audience’s behaviour which will help us craft specific targeted messages for them. We can target a specific audience based on interests, gender, and location.
  • Retargeting: We use various retargeting methods in our digital marketing campaigns to improve the overall ROI of your advertisements online. Based on previous engagement, we can retarget certain individuals that have already shown an interest in your offering.
  • Location targeting: We deliver specific messages and ads based on a specific region or a defined radius on their current location. This can also be set up according to prospects of geographical interests, helping you to capture specific geographically or local based leads.

Lead Generation Strategy

Like anything to be truly successful, you will need a solid strategy, framework, and plan. Our team specialises in building target-orientated digital marketing solutions that are custom-tailored to your customers and business.

Our Lead Generation Services

  • CRM integration and automation
  • Google Ads and other paid advertising channels
  • Remarketing campaigns
  • Affiliate marketing
  • Banner advertising
  • Search Engine Optimisation (SEO)
  • Social Media Marketing
  • Mobile marketing
  • Database marketing
  • E-mail marketing
  • SMS marketing
  • Automated voice messaging

Contact us for more information regarding our lead generation services.

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    What is your objective?

    Lead Generation Frequently Asked Questions

    What is lead generation?
    Lead generation is the process of identifying and attracting potential customers (leads) who show interest in your products or services.
    Why is lead generation important for businesses?
    By generating a steady stream of quality leads, businesses can increase sales opportunities, build lasting relationships, and achieve sustainable growth.
    How does digital marketing support lead generation?
    Digital marketing uses online channels such as search engines, social media, and email to reach targeted audiences, nurturing potential leads into paying customers.
    What is inbound lead generation?
    Inbound lead generation focuses on attracting prospects by creating valuable content and experiences, encouraging them to engage with your brand of their own accord.
    What is outbound lead generation?
    Outbound lead generation involves proactively reaching out to potential customers through tactics like cold calling, direct emails, or targeted advertising.
    How can I determine the quality of a lead?
    A lead’s quality can be assessed by their level of interest, suitability for your product or service, and likelihood of converting into a customer, often measured using lead scoring.
    What channels are most effective for lead generation?
    Popular channels include content marketing, search engine optimisation (SEO), pay-per-click (PPC) advertising, social media campaigns, and email marketing.
    How do I nurture leads once I have them?
    Lead nurturing typically involves sharing relevant content, personalising messages, and using automated email workflows to guide prospects through the buyer’s journey.
    What is lead scoring and why is it useful?
    Lead scoring assigns numerical values to leads based on their engagement and potential fit, helping sales teams prioritise outreach and maximise conversion rates.
    What role does content marketing play in lead generation?
    High-quality, targeted content positions your brand as a trusted authority, attracting and engaging prospects who can be converted into leads.
    Should I invest in paid advertising for lead generation?
    Paid campaigns, such as PPC, can rapidly expand your reach and generate immediate leads, especially when optimised with accurate targeting and compelling ad creatives.
    How long does it take to see results from a lead generation strategy?
    Timelines vary depending on factors like your industry, target audience, and tactics used, but consistent effort and ongoing optimisation generally yield results over a few months.
    What are the best practices for landing pages in lead generation?
    Effective landing pages are simple, visually appealing, and feature clear calls to action, offering valuable information or incentives in exchange for contact details.
    How can I measure the success of my lead generation efforts?
    Key metrics include cost per lead (CPL), conversion rate, return on investment (ROI), and overall lead quality. Regularly analysing these data points ensures continuous improvement.
    How do I ensure my lead generation complies with regulations like GDPR?
    Collect and store personal data responsibly, obtain explicit consent for marketing communications, and provide clear opt-out options to remain compliant with privacy laws.
    Can I automate my lead generation process?
    Yes, marketing automation tools can streamline tasks such as email workflows, lead scoring, and data management, saving time and ensuring consistent follow-up.
    What is the difference between B2B and B2C lead generation?
    B2B lead generation often involves longer sales cycles and more complex decision-making processes, whereas B2C tends to focus on quicker, more emotionally driven purchasing decisions.
    How do I align sales and marketing teams for better lead generation?
    Encourage regular communication, define clear lead qualification criteria, and use shared platforms or CRM systems to ensure both teams are working towards common goals.
    Can social media be an effective lead generation tool?
    Yes. Platforms like LinkedIn and Facebook allow precise targeting, enabling businesses to engage with their ideal prospects through both organic and paid campaigns.
    What budget should I allocate for lead generation?
    This depends on your goals, industry, and competition. Start with a realistic budget, track performance diligently, and adjust spend as you gain insights into the most effective strategies.

    What Our Customers Say

    Need help with your digital marketing decision?

    Irrefutably one of the best digital agencies in SA. I have worked with some big names and the results Open Circle got was unbeatable. Anton is a Lead generation ninja. Great ROI, exceeds his targets and an absolute pleasure to work with. You have peace of mind knowing there is someone personally and dedicated working on your account. Open Circle doesn't mind putting in the hours, and because of the vast knowledge set you get, you get so much more than what you pay for.

    Annemi Olivier

    Certainly the best Digital Agency I have ever worked with! I dont know where our business would be without there expert guidance and hands on approach! Anton and his team go out of there way to understand your businesses needs and how they truly can and do optimize it in every way. It's such a rarity to come across people who say what they do and do it! I look forward to many more years working together on all our businesses and projects!

    Jason Les Newmark

    Digital Marketing Blog Posts

    Read the latest digital marketing news on our blog.

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