Lead Generation Services
Do you want to generate more leads that turn into sales and get your phone ringing off the hook with new business every day? If your answer is yes, you’re at the right place.
If you receive more website traffic, it could mean more leads which could ultimately mean more sales. Right? Unfortunately, that isn’t 100% true. In a perfect world, generating more internet traffic should mean more leads, more sales and more profit. In reality, it’s not that easy because it’s not Google, robots and un-targeted traffic that converts. It’s your target audience that’s interested in your business, services and products.
Generate traffic that converts
At Open Circle Solutions, we focus on generating targeted traffic to your website so that every new visitor on your site has the potential to become a lead and convert into a sale. More than any other marketing vehicle, digital marketing has the ability to position your website and your digital footprint in front of a wide targeted audience to capture as many qualified prospects as possible.
The more targeted traffic generated, the more targeted leads and the higher the likelihood of a sale.
Effective Lead Generating Strategies
We can help you build targeted traffic strategically and market your business to specific audiences. To be successful with your lead generation strategy, we use the most advanced and technical strategies, methods and campaigns to get targeted results that can be measured.
Lead Generation Techniques
- Paid advertising: We use a variety of paid advertising channels with our lead generation strategies depending on your goals. These include Google Adwords, Facebook Lead Ads and other relevant paid advertising channels.
- Data, data, data: By using data (there are heaps available) about your business, target audience and trends in your industry, we can learn more about your audience’s behaviour which will help us craft specific targeted messages for them. We are able to target a specific audience based on interests, gender, and location.
- Retargeting: We use various retargeting in our digital marketing campaigns to improve the overall ROI of your advertisements online. Based on previous engagement, we can retarget certain individuals that have already shown an interest in your offering.
- Location targeting: We deliver specific messages and ads based on a specific region or a defined radius on their current location. This can also be set up according to prospects of geographical interests, helping you to capture specific geographically or local based leads.
Lead Generation Strategy
Like anything to be truly successful, you will need a solid strategy, framework and plan. Our team specialises in building target orientated digital marketing solutions that are custom tailored to your customers and business.
Our Lead Generation Services
- CRM Integration and Automation
- E-mail Marketing
- SMS Marketing
- Automated Voice Messaging
- Google PPC
- Affiliate Marketing
- Banner Advertising
- Search Engine Optimisation
- Social Media Marketing
- Mobile Marketing
- Database Marketing
What Our Customers Say
Need help with your digital marketing decision?
Thank you for coming into our business. I have never felt this comfortable with a supplier before. Your methods and techniques are sublime. I say this because I KNOW I am a tough nut to crack.Robbie Ragless
Irrefutably one of the best digital agencies in SA. I have worked with some big names and the results Open Circle got was unbeatable. Anton is a Lead generation ninja. Great ROI, exceeds his targets and an absolute pleasure to work with. You have peace of mind knowing there is someone personally and dedicated working on your account. Open Circle doesn't mind putting in the hours, and because of the vast knowledge set you get, you get so much more than what you pay for.Annemi Olivier
Digital Marketing Blog Posts
Read the latest digital marketing news on our blog.
There is no doubt that broken lead generation workflow can end up causing issues at all stages of the sales funnel. A messy or broken workflow can cause you to lose leads, sales, and, ultimately, sales. It can even affect your customer retention. Whether you are...
While there is no doubt that custom acquisition is important in ecommerce marketing, customer retention is even more important. It cost far less and even drive more profit over the long term to invest in current customers compared to attracting new ones. With that in...
Although it may seem easier or even logical to kill two proverbial birds with one stone and combine your SEO and lead generation strategy, there are a number of problems that arise when this happens. Integrating both lead generation and SEO into a broader strategy is...
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