If you receive more website traffic, it could mean more leads which could ultimately mean more sales. Right? Unfortunately that isn’t 100% true. In a perfect world, generating more internet traffic should mean more leads, more sales and more profit. In reality, it’s not that easy because it’s not Google, robots and un-targeted traffic that converts. It’s your target audience that’s interested in your business, services and products.
At Open Circle Solutions, we focus on generating targeted traffic to your website so that every new visitor on your site has the potential to become a lead and convert into a sale. More than any other marketing vehicle, digital marketing has the ability to position your website and your digital footprint in front of a wide targeted audience to capture as many qualified prospects as possible.
The more targeted traffic generated, the more targeted leads and the higher the likelihood of a sale.
Effective lead generating strategies
We can help you build targeted traffic strategically and market your business to specific audiences. To be successful with your lead generation strategy, we use the most advanced and technical strategies, methods and campaigns to get targeted results that can be measured.
Lead generation techniques
- Paid advertising: We use a variety of paid advertising channels with our lead generation strategies depending on your goals. These include Google Adwords, Facebook Lead Ads and other relevant paid advertising channels.
- Data, data, data: By using data (there are heaps available) about your business, target audience and trends in your industry, we can learn more about your audience’s behaviour which will help us craft specific targeted messages for them. We are able to target specific audience based on interests, gender, and location.
- Retargeting: We use various retargeting in our digital marketing campaigns to improve the overall ROI of your advertisements online. Based on previous engagement, we can retarget certain individuals that have already shown an interest in your offering.
- Location targeting: We deliver specific messages and ads based on a specific region or a defined radius on their current location. This can also be setup according to prospects geographical interests, helping you to capture specific geographically or local based leads.
Lead generation strategy
Like anything to be truly successful, you will need a solid strategy, framework and plan. Our team specialises in building target orientated digital marketing solutions that are custom tailored around your customers and business.