Google Ads Agency

Google Ads, formerly known as Google AdWords, is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users.

Google Ads operates on a pay-per-click (PPC) model, where advertisers bid on keywords and pay for each click on their advertisement. Advertisements appear on Google’s search results pages and across its vast network of partner websites.

PPC, or pay-per-click advertising, is a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. It’s a way of buying visits to your site rather than attempting to earn those visits organically.

To create a Google Ads account, visit the Google Ads website, click on “Start Now”, and follow the prompts to sign up. You’ll need to provide some basic information about your business and payment details.

Google Ads offers various campaign types, including Search Network campaigns, Display Network campaigns, Shopping campaigns, Video campaigns, and App campaigns.

Keyword selection involves researching and identifying terms and phrases relevant to your business that potential customers might use when searching on Google. Google’s Keyword Planner tool can assist in this process.

Quality Score is a metric used by Google to measure the relevance and quality of your ads, keywords, and landing pages. It plays a significant role in determining your ad rank and cost-per-click (CPC).

Ad Rank determines the position of your ad on Google’s search results pages. It’s calculated based on your bid, Quality Score, and ad extensions.

Ad extensions are additional pieces of information that can be added to your ads to make them more informative and appealing to users. They include features like callouts, sitelinks, and call extensions.

The cost of advertising on Google Ads varies depending on factors such as your industry, competition, and the keywords you target. You set your budget and bid for clicks, so costs can be tailored to your budget.

Google Ads provides various metrics and reporting tools to track the performance of your campaigns, including clicks, impressions, conversions, and return on investment (ROI).

Conversion tracking is a feature that allows you to track actions on your website that are valuable to your business, such as form submissions or purchases. It’s important because it helps you measure the effectiveness of your advertising efforts.

Yes, Google Ads allows you to target specific locations, such as countries, regions, cities, or even custom-defined areas. This helps you reach your desired audience more effectively.

To optimise your campaigns for mobile devices, ensure your website is mobile-friendly, create mobile-specific ads, and utilise mobile ad extensions. You can also adjust bids for mobile traffic using bid adjustments.

Remarketing is a strategy that involves targeting ads to users who have previously visited your website or interacted with your app. It’s a powerful way to re-engage with potential customers and encourage them to convert.

Setting a budget for your Google Ads campaigns involves determining how much you’re willing to spend on advertising each day or over a specific period. You can set a daily budget at the campaign level.

Google Ads offers various bidding strategies, including manual CPC (cost-per-click), automated bidding, target CPA (cost-per-acquisition), and target ROAS (return on ad spend). Each strategy has its own advantages and suitability depending on your campaign goals.

The time it takes to see results from Google Ads can vary depending on factors such as your industry, competition, and the effectiveness of your campaigns. In general, you may start to see results within a few weeks of launching your campaigns.

Google Ads offers various support options, including online help resources, community forums, and direct support from Google’s customer service team. Additionally, you can seek assistance from certified Google Ads professionals or agencies.