Open Circle Solutions Blog

News and information on what is happening in our world.

The Importance of Lead Nurturing Content

How important is lead nurturing content? How can you be sure that your content is designed to attract leads at the right time, in the right way? There is no doubt that content plays a vital role in the lead generation process. In this short guide, we take a look at...

How Online Branding Affects Your SEO Ranking

How much impact does your brand have on SEO ranking? Do search engines use brand authority to improve rankings? Should you be considering branding as part of your overall Search Engine Optimisation efforts? Why are these questions so important when it comes to seeing...

Perfecting Your Social Media Content

Creating social media content that gets plenty of reactions, comments and shares is the end-goal for many businesses, both big and small. Whether you are trying to improve your company social media presence or start a new channel, success often comes down to the...

Biggest Mobile SEO Mistakes to Avoid

Mobile SEO is still relatively new, at least compared to traditional Search Engine Optimisation. Stay Clear of These Mobile SEO Mistakes Failing to optimise your website for mobile searches can lead to reduced overall rankings. Ready or not, the mobile SEO era is...

Choosing the Right Ecommerce Marketing Channels

With so many ecommerce marketing channels, it is not always easy to know which channels will provide the biggest benefit. The simplest way to find out how each channel performs is to test, test and test again. To get a better idea of which channels to start with,...

Ecommerce Marketing for Small Shops

When you have a newly launched shop with just a few products, you may think that ecommerce marketing is far beyond your current vision. This is often seen as something that is limited to large brands and superstores rather than tiny shops. Ecommerce Marketing Tips for...

Ecommerce SEO Strategies to Drive Sales

If you are aiming to drive more sales to your online shop, you will likely have considered ecommerce SEO strategies at some point or another along with your regular ecommerce marketing strategies. Simple Ecommerce SEO Strategies to Increase Sales Many etailers see...

3 Ways to Ensure Holistic SEO Results

If you have been wondering how to achieve holistic SEO results, you may already know that Search Engine Optimisation has evolved to be far more than just a single strategy. Rather, SEO has become a sum of digital marketing parts, used as part of a greater cross...