Open Circle Solutions Blog

News and information on what is happening in our world.

Ecommerce Marketing Without a Website

Do you need a website to get started with ecommerce marketing? How can you begin selling online without a website? What value does a website offer in terms of sales? Is a Website Essential for Ecommerce Marketing? If you have been thinking about starting an online...

Search Engine Optimisation and Content Marketing

Just how important is content when it comes to Search Engine Optimisation? Not too long ago, we shared some of the top benefits of content for SEO. While you need content on your website in order to rank in the SERPs, there is a huge leap between hastily...

Can Social Media Affect Your SEO Results?

Have you ever wondered how much your social media strategy helps towards increasing your ranking online? Although social media marketing does not have a direct impact on SEO, it certainly helps you establish your online presence as part of a well-rounded digital...

How to Use Social Media for Ecommerce Growth

If you are not using social media marketing, you may be missing out on an opportunity to grow your ecommerce marketing results significantly. Using Social Media for Ecommerce Success Used as part of a multi-channel marketing strategy, social network platforms such as...

4 Ways to Qualify Sales Leads

Do you have a process for qualifying and progressing sales leads? If you have been using lead scoring and other techniques, without having a qualification process in place, you may find that you are still dealing with too many lukewarm or non-converting leads....

Try This Simple Social Media Cheat Sheet

If you are wondering where to even begin, a social media cheat sheet is just what you need to get the ball rolling. Whether you are investing in a personalised social media marketing strategy or hoping to wing it on your own, knowing when to post, what to post and...

How to Nurture Quality Leads to Business

If you have been battling to attract quality leads to business, you may be wondering what has gone wrong. Unlike b2c lead generation campaigns, b2b strategies require a fair amount of subtly, planning and cohesion to ensure that leads are truly high value. The Best...

Ecommerce SEO – Getting Down to Basics

Whether you are running a large scale, international online store or a tiny online boutique, ecommerce SEO is something that no etailer can afford to ignore. Not too long ago, we shared some tips on how to drive more sales with ecommerce SEO. Today, we’re getting back...