Top ChatGPT Ads Agency
Reach your customers at the moment they ask ChatGPT for advice, and turn those conversations into leads and sales.ChatGPT Ads Services
People don’t just search for products and services anymore. They ask about them. Millions of South Africans now use ChatGPT to compare options, plan purchases and shortlist suppliers, and since October 2026, businesses can advertise inside ChatGPT here in South Africa.
ChatGPT Ads show a clearly labelled sponsored card below ChatGPT’s answer when your offer is relevant to the conversation. The ad doesn’t change the answer. It sits beside it, so you get a chance to be seen right when someone is close to deciding. ChatGPT Ads management covers everything you need to make that work: strategy, campaign setup, ad creative, bidding, conversion tracking, and ongoing optimisation.
How Our Experts Can Assist You With Your ChatGPT Ads Campaign
Here’s how we help you get real returns from a channel that’s still new to most advertisers.
Early-Mover Advantage
ChatGPT Ads is a new channel, and most of your competitors aren’t on it yet. We help you start early, while competition is lower, and learn what works before the channel gets crowded.
Paid Search Experience That Carries Over
With more than 16 years of paid media experience on Google, Meta and LinkedIn, we bring tested ways of working on bidding, budgets and conversion tracking, and adapt them to how ChatGPT works.
Conversation-Led Strategy
ChatGPT doesn’t target keywords. It matches ads to the context of a conversation. We map the questions your buyers ask on their way to a purchase and build campaigns around those moments.
Measurable Results
We set up conversion tracking from day one, so you can see which clicks turn into enquiries, bookings and sales. Then we compare ChatGPT’s performance with your other channels.
Transparent Reporting
You get clear monthly reports that focus on outcomes rather than vanity metrics, and you can see exactly where your budget went and what it delivered.
Our ChatGPT Ads Services
We cover everything from first checks to ongoing optimisation, so your campaigns are built properly from day one.
Eligibility and Readiness Check
We confirm that your industry and offer meet OpenAI’s advertising policies and that your landing pages are ready to convert before you spend anything.
Campaign Setup and Configuration
We set up your OpenAI Ads Manager account, billing, campaign structure, budgets and bidding (cost per click or cost per impression) so your launch is clean and controlled.
Ad Creative and Context Planning
We write sponsored cards that answer the user’s real question, lead with value, and plan the conversation topics your ads should appear alongside.
Conversion Tracking and Analytics
We install the OpenAI pixel and Conversions API and connect them to GA4, so ChatGPT traffic tracks properly alongside your Google Ads and SEO results.
Testing and Optimisation
We continuously test headlines, images, offers, and landing pages, and shift budget toward the combinations that deliver leads and sales.
ChatGPT Ads Plus AI Search Visibility
Ads place you below the answer. AI search optimisation helps get your brand mentioned inside it. We can run both together, so your business shows up in ChatGPT whether the result is paid or earned.
Get in front of buyers on the newest search channel in South Africa, and grow your return on digital marketing investment.
ChatGPT Ads Frequently Asked Questions
What are ChatGPT Ads?
ChatGPT Ads are paid placements from OpenAI that appear inside ChatGPT. When your offer matches what someone is asking about, a sponsored card with your business name, a short message, an image and a link can appear below ChatGPT’s answer.
Are ChatGPT Ads available in South Africa?
Yes. OpenAI extended ChatGPT Ads to South Africa in October 2026 as part of a rollout to 26 additional countries. Users on the Free and Go plans can now see ads, and South African businesses can advertise to them.
Where do ChatGPT Ads appear?
Ads appear below ChatGPT’s response, labelled “Sponsored” and visually separated from the answer. They never appear inside the answer itself.
Do ChatGPT Ads influence ChatGPT’s answers?
No. OpenAI says advertising does not influence the answers ChatGPT gives. ChatGPT writes its response first, and the ad is shown separately underneath it.
Who sees ChatGPT Ads?
Logged-in adult users on ChatGPT’s Free and Go plans. People paying for Plus, Pro, Business or Enterprise plans don’t see ads.
How is ChatGPT Ads targeting different from Google Ads?
Google Ads matches your ads to keywords people type. ChatGPT Ads matches your ads to the context of the conversation, meaning the topic and intent behind what someone is discussing. Your planning starts with the questions customers ask instead of a keyword list.
How much do ChatGPT Ads cost?
You set your own budget and can bid on a cost-per-click or cost-per-impression basis. Costs depend on your industry and the competition for the conversations you want to appear in. We recommend starting with a test budget, then scaling up based on results.
Which businesses can advertise on ChatGPT?
Many categories qualify, including retail and consumer goods, travel, education, local services and digital products. Some industries, such as health and financial services, are restricted, and others, such as gambling and crypto, aren’t allowed. We’ll check your eligibility before you start.
Can I track conversions from ChatGPT Ads?
Yes. OpenAI offers a website pixel and a Conversions API for measuring leads, sign-ups and purchases. We set these up and link them to your existing analytics.
How long does it take to see results?
Campaigns can go live within days once your account is approved. Allow four to eight weeks of testing and optimisation to get a reliable view of performance and cost per lead.
Should I use ChatGPT Ads instead of Google Ads?
For most businesses, ChatGPT Ads works best alongside Google Ads rather than instead of it. Google still handles most search demand, while ChatGPT reaches people earlier in their research. Running both gives you a fuller picture of your customers’ journey.
What’s the difference between ChatGPT Ads and AI search optimisation?
ChatGPT Ads buys a sponsored spot below the answer. AI search optimisation (also called GEO or AEO) works to get your brand mentioned or recommended in the answer itself, without paying per click. Using both gives you the strongest presence in ChatGPT.
Can I run ChatGPT Ads myself?
Yes. OpenAI offers a self-serve Ads Manager. A specialist helps you avoid wasted spend on poor targeting, weak creative and missing tracking, especially while the platform is still new and changing quickly.
What Our Customers Say
Need help with your digital marketing decision?
Irrefutably one of the best digital agencies in SA. I have worked with some big names and the results Open Circle got was unbeatable. Anton is a Lead generation ninja. Great ROI, exceeds his targets and an absolute pleasure to work with. You have peace of mind knowing there is someone personally and dedicated working on your account. Open Circle doesn't mind putting in the hours, and because of the vast knowledge set you get, you get so much more than what you pay for.
Annemi Olivier
Certainly the best Digital Agency I have ever worked with! I dont know where our business would be without there expert guidance and hands on approach! Anton and his team go out of there way to understand your businesses needs and how they truly can and do optimize it in every way. It's such a rarity to come across people who say what they do and do it! I look forward to many more years working together on all our businesses and projects!
Jason Les Newmark
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