by Anton Koekemoer | Sep 23, 2019 | Lead generation
Done right, multi-channel lead generation can be a powerful addition to your digital marketing strategy, helping you reach more customers and increase conversion. Simply adding as many channels as possible to your strategy can often end up causing far more harm than... 
by Anton Koekemoer | Sep 9, 2019 | Lead generation
Done right, landing pages can be powerful for lead generation. But, simply having a website page and expecting it to bring in leads is not going to work. Instead, you need to ensure that your landing page is optimised to attract and convert leads in the most effective... 
by Anton Koekemoer | Aug 19, 2019 | Lead generation
There is no doubt that retargeting is a powerful marketing tactic for lead generation. Done right, retargeting can be very effective for both customer acquisition and customer retention. With that said, when retargeting is not done with a clear strategy in mind, it... 
by Anton Koekemoer | Jul 29, 2019 | Lead generation
Offering an effective way to nurture leads at every stage, lead generation content has the potential to drive conversion. Many companies tend to treat content as an after-thought, however. Used as part of your broader lead generation strategy, content allows you to... 
by Anton Koekemoer | Jul 23, 2019 | Lead generation
Over the years, lead generation funnels have gone from simplistic funnels focusing purely on certain stages to in-depth funnels that take a deeper look at the customer journey. Traditional funnels typically have the largest volume of leads at the top, with these leads... 
by Anton Koekemoer | Jul 10, 2019 | Lead generation
You may already score leads in some way within your lead generation strategy. Like many businesses, you may treat this as something that is sort of useful but not an absolute essential. Done right, lead scoring can actually be highly valuable to your campaigns. In... 
by Anton Koekemoer | Jul 3, 2019 | Lead generation, Social media
If you are using social media as part of your multi-channel lead generation strategy, you may be seeing some results or you may be battling to see any real growth. While this channel might not seem like the most logical channel to generate leads, it offers a number of... 
by Anton Koekemoer | Jun 28, 2019 | Lead generation, SEO
SEO and lead generation are both powerful strategies that essentially help you bring in more traffic (and hopefully, more sales). Used individually, both can be extremely effective. Used together, they can help you see a significant increase in leads not only arriving... 
by Anton Koekemoer | Jun 18, 2019 | Lead generation
Lead generation conversion plays an essential role in driving sales through digital marketing, working well as part of a holistic multi-channel approach. Incorporating a number of strategies, optimising your lead generation campaign for conversions is often seen as... 
by Anton Koekemoer | May 27, 2019 | Lead generation
If you have been struggling to improve the conversion rate of your landing pages for your lead generation strategies, you may be wondering how to get more from these pages. Often, landing pages are treated as regular website pages, with little thought to the... 