by Anton Koekemoer | Nov 27, 2018 | Lead generation
Lead generation and content go together like bread and butter, working to help convert more clicks and sales holistically. Content has the potential to guide leads through the process at every step of your funnel, from the very first introduction to your brand all the... 
by Anton Koekemoer | Nov 19, 2018 | Lead generation, Social media
While you may not think that social media offers much use for lead generation, this platform can be a fantastic tool for targeted leads that are nurtured holistically in a way that drives trust and conversion. The trick comes down to knowing how to use both platforms... 
by Anton Koekemoer | Nov 13, 2018 | Lead generation
SEM offers a powerful tool for your lead nurturing efforts, helping to attract leads to your landing page through targeted paid ads on major search engines such as Google. Done right, SEM and Pay Per Click is a fantastic tool that has plenty to offer your lead... 
by Anton Koekemoer | Oct 18, 2018 | Lead generation
Lead generation certainly offers a powerful tool for business of all sizes. For small businesses, this strategy has the ability to help you gain awareness, drive targeted traffic to your site and increase your conversion. Done right, lead nurturing for small business... 
by Anton Koekemoer | Oct 4, 2018 | Lead generation
There is no doubt that lead generation offers a powerful tool for customer acquisition. Despite the obvious benefits, many businesses tend to overlook customer retention in favour of strategies that are designed to bring in new customers. For customer retention, lead... 
by Anton Koekemoer | Sep 27, 2018 | Lead generation
Lead generation profiles can be a highly effective way to create targeted lead campaigns, working alongside your lead scoring efforts to provide a deeper level of personalisation. Much like buyer personas help B2C brands, lead profiles help B2B brands, creating a... 
by Anton Koekemoer | Sep 10, 2018 | Lead generation
With so many misconceptions surrounding lead nurturing, it is all too easy to end up wasting time and resources on strategies that do not do any good at all. While lead generation does not have to be overly complicated, it can still cause some confusion when companies... 
by Anton Koekemoer | Aug 21, 2018 | Lead generation
Whether you are starting to think about lead nurturing or you have already set up landing pages and started to bring in potential leads, there is no magic formula for when you should start your lead generation campaigns. Getting Started With Lead Nurturing It is worth... 
by Anton Koekemoer | Jul 30, 2018 | Lead generation
Getting frustrated by a lack of conversion in your lead generation campaigns? You’re not alone. In an ideal world, the process should be smooth going from start to finish. In the real world, there are a number of roadblocks along the way that can turn even the warmest... 
by Anton Koekemoer | May 24, 2018 | Lead generation
Do you have a process for qualifying and progressing sales leads? If you have been using lead scoring and other techniques, without having a qualification process in place, you may find that you are still dealing with too many lukewarm or non-converting leads.... 