by Anton Koekemoer | Jun 18, 2019 | Lead generation
Lead generation conversion plays an essential role in driving sales through digital marketing, working well as part of a holistic multi-channel approach. Incorporating a number of strategies, optimising your lead generation campaign for conversions is often seen as... 
by Anton Koekemoer | May 27, 2019 | Lead generation
If you have been struggling to improve the conversion rate of your landing pages for your lead generation strategies, you may be wondering how to get more from these pages. Often, landing pages are treated as regular website pages, with little thought to the... 
by Anton Koekemoer | May 21, 2019 | Lead generation
Lead generation benchmarks offer a way to track your success on a deeper level, to allow you to grow and thrive. In this guide, we take a look at some of the most important metrics that define your benchmarks. Although clicks and sales are certainly important lead... 
by Anton Koekemoer | Apr 16, 2019 | Lead generation
There is no doubt that broken lead generation workflow can end up causing issues at all stages of the sales funnel. A messy or broken workflow can cause you to lose leads and ultimately, sales. This will affect your customer retention. Whether you are trying to start... 
by Anton Koekemoer | Apr 1, 2019 | Lead generation, SEO
Although it may seem easier or even logical to kill two proverbial birds with one stone and combine your SEO and lead generation strategy, there are a number of problems that arise when this happens. Integrating both lead generation and SEO into a broader strategy is... 
by Anton Koekemoer | Mar 13, 2019 | Lead generation
Offering an effective way to nurture leads, boost sales and even improve customer service, conversation marketing is worth incorporating into your digital strategy. This strategy makes use of tools such as chatbots, for one-on-one communication that puts the human... 
by Anton Koekemoer | Feb 18, 2019 | Lead generation
There is no doubt that lead scoring can be a highly effective way to identify high-value leads. As part of a lead generation strategy, scoring allows your marketing team to increase conversion for email marketing and various other digital campaigns. In their 2012 B2B... 
by Anton Koekemoer | Feb 12, 2019 | Lead generation
Wondering how to get more fro your lead nurturing email strategies? Whether you have just gotten your lead generation campaign off the ground or you are battling to see any signs of conversion on a current campaign, understanding the factors that influence conversion... 
by Anton Koekemoer | Jan 29, 2019 | Lead generation, Mobile marketing
If you are not using mobile in your lead generation strategy, now is the time to think about how you can take advantage of the year-on-year growth of this channel. Mobile continues to grow, locally here in South Africa and on a global scale. Mobile devices have begun... 
by Anton Koekemoer | Jan 14, 2019 | Lead generation
Wondering why your sales funnel never seems to convert many leads? Feeling frustrated at the amount of effort you seem to be putting in with little to no return on your investment? If so, you are not alone. Many business owners understand the importance of lead... 