Digital marketing blog posts
3 Ways Digital Marketing Will Adapt During Lockdown
Are you using the current lockdown to focus on your digital marketing efforts? As uncertain and stressful as the COVID-19 crisis has been, quarantine can be a good time to adapt your business and explore growth opportunities. Many businesses across the country are...
Why Digital Marketing Ethics Are More Important Than Ever
In our current time of uncertainty, ethics play a bigger role in digital marketing than ever before. Over the last few weeks, the world has been dealing with the effects of COVID-19. The full impact still remains to be seen, but there is no doubt that it will be felt...
Why Invest in Digital Marketing Reporting?
Including digital marketing reporting in your overall digital marketing strategy is a step that can add a huge amount of value. Many businesses are so focused on forging ahead with digital campaigns that they forget to stop and consider how these campaigns will be...
Digital Marketing Trends for 2020
There is no doubt that digital marketing is a constantly shifting landscape, with each year bringing new trends to the table. In the last year or two alone, we have seen the rise of AI that has opened up the digital space to offer a far greater level of customisation...
Digital Marketing Training Workshops
Open Circle Solutions had the privilege of hosting a two day SEO Training Workshop last week with four structured groups consisting of about 100 people to the Independent Media Group in Cape Town. More training workshops are planned for this group. We’ve been involved...
Why Map the Customer Journey in Digital Marketing?
Mapping the customer journey offers great insight into your digital marketing processes, strategies and campaigns, helping you see exactly how customers interact with your brand at every step along their journey. Customer journey mapping can also help you identify...
Why Invest in Competitor Analysis?
Competitor analysis is a powerful tool that offers critical insight into your competition’s digital marketing efforts. On the surface, this can seem like a waste of time and effort. After all, you should be focusing on your own strategies rather than worrying about...
Digital Marketing Audit Mistakes
Whether you have recently attempted a digital marketing audit or you have one planned for the year ahead, there is no doubt that audits offer a hugely valuable tool. Audits offer key insight into what you are doing and how you can improve your strategies across the...
Digital Marketing Audit vs Competitor Analysis
You may have considered a digital marketing audit at some point. You may assume that this is much the same as competitor analysis in the grand scheme of things, or you may even think that one of these is more important than the other, making it a waste of time to...
B2C Digital Marketing Mistakes
If you are battling to get your B2C digital marketing campaigns off the ground and running, you may be wondering what is going wrong in your digital marketing efforts. Marketing to customers is not always as straight-forward as it seems, with a number of unique...
Why You Need a Digital Marketing Audit
Whether you are hoping to identify areas for improvement or simply grow your results, a digital marketing audit offers an effective way to gain critical insight into your various digital marketing campaigns. From social media all the way to SEO, PPC, content, and...
Digital Marketing Trends for 2019
As we ease into the last few months of the year, now is a good time to take a look at the digital marketing trends that are set to shape the year ahead. Over the course of the year, we have seen a number of changes in the digital sphere, many of which have naturally...
Are You Making This Digital Marketing Mistake?
While there are a number of digital marketing mistakes to avoid, the biggest of them all can end up doing far more harm than every other mistake combined. While you may be able to turn things around if a smaller mistake is made, it becomes far harder to see any...