
Tag: lead generation blog posts


Top 6 Lead Generation Strategies for Your Business
Working with a lead generation agency can help you tackle one of the most critical challenges businesses face: generating high-quality leads. The right strategies attract more potential customers and ensure they’re ready to convert. Whether you’re a start-up or an...
3 Lead generation tips for real estate agencies and agents
Lead generation for real estate gives agents a way to target buyers and sellers more effectively. Using carefully crafted strategies and campaigns, agents have the chance to attract more leads. Whether it’s a buyers’ or sellers’ market, real estate companies are...
10 Pro Tips for Effective Lead Generation With Google Ads
The art of lead generation has never been more critical for businesses aiming to enhance their revenue streams. And within the realm of digital marketing, Google Ads stands tall as a powerful platform for achieving precisely that. However, creating Google Ads...
Using Neuromarketing in Your Lead Generation Strategies
If you’re looking for a way to engage with your audience on a far deeper level, neuromarketing can be an excellent tool for lead generation. This approach applies to the physiological and neural factors that provide insight into customer motivations, preferences, and...
Why Use Quizzes in Your Lead Generation Strategy?
Quizzes are a highly effective tool in any lead generation strategy. Unlike traditional lead forms, quizzes are fun, interactive, and designed to keep your audience’s attention for longer. If they are planned properly, they can be relevant to any type of industry,...
Understanding Lead Generation Data
Lead generation data forms the heart of every campaign. If it’s not at the centre of your strategy, you will find it impossible to see any results. With the POPI Act now fully in place as of 1 July 2021, there is a huge focus on how data is collected. This will have a...
How Secondary Audiences Help Your Lead Generation Campaigns
In lead generation, secondary audiences can be an overlooked target market. Primary audiences are the key focus for just about every campaign. This makes a lot of sense. This is the audience you are targeting. They are the potential leads that will purchase your...
Lead Generation Strategies – Getting Back to Basics
As new trends and technologies emerge, it’s easy for lead generation strategies to veer off the proverbial beaten track. There is certainly nothing wrong with implementing new ideas and aiming for the sky. Today’s marketplace is huge and competitive across many...
Out-the-Box Lead Generation Ideas to Drive Conversion
One of the many great things about lead generation is that it evolves all the time. While tried-and-tested strategies will always be essential, there are other creative ideas to try as well. These can be a fun way to drive conversion. They will keep leads inspired and...
How Important is Customer Perception in Lead Generation?
Customer perception plays a vital role in lead generation. How your audience sees your brand makes all the difference to whether or not they will interact with your business. This could be indirect ways, such as campaigns that you run online. It could also be direct...
Using Vlogging & Video in Your Lead Generation Strategy
Video offers a highly effective tool within your lead generation strategy. Used properly, video has the potential to increase brand awareness, generate new leads and drive conversion. There are a few ways that you can integrate video into your strategy. Vlogging is...
Lead Generation Will Never Be the Same Again
After the year we’ve had, lead generation is just one of the things that will never be the same again. This is not necessarily a bad thing, however. As with all areas of digital marketing, change is crucial to ensure that strategies can adapt to the changing...
The Importance of Data Privacy in Lead Generation
Data privacy plays an essential role in lead generation and failing to recognise this role can end up having far more serious consequences than you think. South Africa’s POPI (Protection Of Personal Information) Act will be fully enforced from 1 July 2021. Since being...