Tag: content marketing blog posts
5 Signs Your Lead Generation Content Needs Improvement
Offering an effective way to nurture leads at every stage, lead generation content has the potential to drive conversion. Many companies tend to treat content as an after-thought, however. Used as part of your broader lead generation strategy, content allows you to...
Lead Generation and Content
Lead generation and content go together like bread and butter, working to help convert more clicks and sales holistically. Content has the potential to guide leads through the process at every step of your funnel, from the very first introduction to your brand all the...
Search Engine Optimisation and Content Marketing
Just how important is content when it comes to Search Engine Optimisation? Not too long ago, we shared some of the top benefits of content for SEO. While you need content on your website in order to rank in the SERPs, there is a huge leap between hastily...
Perfecting Your Social Media Content
Creating social media content that gets plenty of reactions, comments and shares is the end-goal for many businesses, both big and small. Whether you are trying to improve your company social media presence or start a new channel, success often comes down to the...
Why Content Matters in Search Engine Optimisation
Just how important is content when it comes to Search Engine Optimisation? Often seen as the icing on the cake rather than the foundation of any successful cake recipe, content is treated as an after-thought by many businesses. In reality, content plays a vital role...
How to Craft a Seamless Online Customer Experience
Customer experience has become a driving force for many online shops. The biggest challenge with the rise of ecommerce is that customers no longer have to settle for an experience that is anything below satisfactory. Successful stores know that it is often experience...
Why Invest in SEO Content?
SEO content has become something of a buzz word over the last few years. As Google algorithms continue to come down heavily on websites that produce poor quality content, businesses are more in need well-written content than ever before. While well-crafted content is...
Content Writing for People and Search Engines
Thinking about hiring an agency to assist with optimised content marketing? Many companies assume that writing for search engines is the same as writing for human beings. In reality, SEO content is a highly specialised field that aims to create content that is not... Magnetic content is a key part of social media marketing
There are literally millions of people sharing content everyday via social media. Brands everywhere are hoping to be included in those shared experiences. When the sharing of content happens, it makes the content travel and increases the reach, exposure and brand...
4 reasons why content marketing is a must for your business
Many business owners assume that a content marketing strategy is more of a luxury than a necessity. Sadly, however, content plays one of the most important roles on your online success. Good content has the power to nurture leads, convert browsing visitors to...
5 content marketing mistakes to avoid at all costs
Content marketing is a powerful way to grow your traffic, reach your target audience. Used properly, content has the ability to connect with readers, provide useful information, boost your brand and help your overall marketing efforts. That does not mean that ALL...
4 tips to improve your content marketing strategy
A content marketing strategy can be an extremely powerful tool. Used correctly, a strategy can help you improve existing content, and ensure that new content is highly targeted towards your goals. But with that said, a strategy that is not being used to its full...
The importance of competitor analysis
Competitor analysis offers an effective way to leverage your online marketing efforts. While this does not mean that you have to replicate every single strategy that your competitors are using, it does mean that you can get insight into what they are doing right....