Tag: digital marketing blog posts
Using Neuromarketing in Your Lead Generation Strategies
If you’re looking for a way to engage with your audience on a far deeper level, neuromarketing can be an excellent tool for lead generation. This approach applies to the physiological and neural factors that provide insight into customer motivations, preferences, and...
How Important is Customer Perception in Lead Generation?
Customer perception plays a vital role in lead generation. How your audience sees your brand makes all the difference to whether or not they will interact with your business. This could be indirect ways, such as campaigns that you run online. It could also be direct...
Ecommerce Marketing Strategies to Avoid Customer Churn
Ecommerce marketing is often focused on bringing in new customers than retaining existing customers. A great deal of time and resources are used to reach new customers, through various campaigns. The idea that the more customers discover and purchase from your store...
Lead Generation Will Never Be the Same Again
After the year we’ve had, lead generation is just one of the things that will never be the same again. This is not necessarily a bad thing, however. As with all areas of digital marketing, change is crucial to ensure that strategies can adapt to the changing...
The Importance of Data Privacy in Lead Generation
Data privacy plays an essential role in lead generation and failing to recognise this role can end up having far more serious consequences than you think. South Africa’s POPI (Protection Of Personal Information) Act will be fully enforced from 1 July 2021. Since being...
Ecommerce Marketing Strategies for the Festive Season
As COVID-19 and the resultant lockdown has drastically changed the way that people shop, ecommerce marketing is going to play a vital role in the festive season. While some shoppers are still going to head to the mall or venture out to physical stores, many are...
5 Tips to Develop an Agile Lead Generation Strategy
One of the most important things for any lead generation strategy is the ability to stay agile, even as your goals shift and realign. The digital landscape is changing all the time, with new technologies and trends arising every year. With these changes come growth...
When Lead Generation Personalisation Fails
While lead generation personalisation is certainly a powerful way to drive conversion, it will only deliver results when it is done properly. Personalisation is far more than addressing leads by name. It’s more than creating personas, although those are a good start....
6 Cross-Channel Lead Generation Mistakes to Avoid
Cross-channel lead generation is a highly effective way to connect to leads at various stages of their journey, across various channels they may be using. Rather than simply using multiple channels to reach leads, cross-channel strategies are all about creating a more...
How to Use Hyper-Personalisation in Lead Generation
With any lead generation campaign, hyper-personalisation can be highly effective. This approach could be considered personalisation 2.0. While personalisation focuses on targeting customers according to segmentation and basic behaviour, hyper-personalisation goes one...
4 Ways to Create a Human-Centred Lead Generation Strategy
Although all lead generation strategies should put the customer at the forefront of every campaign, human-centered approaches go one step further. This type of strategy is designed to put empathy and deeper understanding into campaigns in order to communicate with...
Fine-Tune Your Ecommerce Marketing to Stay Ahead of Competition
In our current times, there is no doubt that ecommerce marketing has become essential for retailers of all sizes. Many stores are moving away from a traditional in-person store in favour of online stores, while others are taking a ‘click and mortar’ approach,...
Lead Generation Strategies for Lockdown and Beyond
Now, more than ever, it is time to take a good look at your current lead generation strategies to see how they can adapt to the global shifts caused by COVID-19. All over the world, businesses are starting to look at new and improved ways to reach customers, during...