Social Media Marketing Trends for 2018

Social Media Marketing Trends for 2018

Wondering which social media trends are worth watching this year? In the past year alone, we have seen many trends come and go. From the notorious Tide laundry pod challenge in recent times to overdone memes, endorsements, influencer posts, video, social retail and...
Top Signs Your Social Media Strategy is Dead

Top Signs Your Social Media Strategy is Dead

How do you know when your social media marketing campaign is dead? Aside from following your stats closely, it is not always as easy to see that things are going wrong. As Facebook and other social networks continue to change the way that people interact with brand...
Getting the Most from B2B Social Media

Getting the Most from B2B Social Media

Struggling to get your B2B social media efforts off the ground and running? Unlike B2C social media, which is largely designed to spread brand awareness and grow reputation, B2B has a number of goals and considerations. On one hand, you will still need to ensure that...
Social Media Trends to Avoid

Social Media Trends to Avoid

While some social media trends can be useful, such as highly relevant hash tags and cohesive brand messages that portray your company in a way you want to be seen, other trends have no place in the corporate world. Avoid These Social Media Trends at All Cost If you...
How to Improve Your Video Content Efforts

How to Improve Your Video Content Efforts

Video content is showing no signs of slowing down anytime soon. Whatever your industry, video is an effective way to add visual impact to your marketing efforts. With that in mind, a YouTube marketing strategy is one of the most efficient ways to utilise the power of...