Social media blog posts
Getting More From Social Media Lead Generation
If you are using social media as part of your multi-channel lead generation strategy, you may be seeing some results or you may be battling to see any real growth. While this channel might not seem like the most logical channel to generate leads, it offers a number of...
Why you should align your social media strategy to your business goals
One of the many misconceptions about social media marketing is that it’s very expensive to communicate and engage with your target audience online to get good social media ROI. Online, you can find many social media channels and 3rd party applications that you...
Social Media and Lead Generation
While you may not think that social media offers much use for lead generation, this platform can be a fantastic tool for targeted leads that are nurtured holistically in a way that drives trust and conversion. The trick comes down to knowing how to use both platforms...
Social Media Marketing Conversion Made Simple
Social media marketing conversion can seem like a big challenge initially, especially if you are battling to get people to click through to your website from your various social platforms. At face value, sharing and creating interesting content should result in likes,...
How to Avoid a Social Media Ban
One of the worst things to happen to any brand is being banned on social media. Whether you are new to Facebook, Twitter, YouTube or LinkedIn or you assume that you can get away with posting anything you like without consequences, a social media ban can be very...
How Not to Respond to Social Media Comments
Every single brand will need to deal with mean, rude or downright nasty social media comments at some point or another. This is, after all, the nature of the social media space. The fact that people have the ability to interact with your social content and engage is a...
The Biggest Risks of Social Media Fads
By its very nature, social media marketing is a constantly evolving platform that changes a great deal each year. New social networks pop up, new features are added, content trends come and go, and engagement levels adapt and flow. Why Following Social Media Fads is...
3 Reasons to Avoid a Generic Social Media Strategy
One of the biggest advantages to having a comprehensive social media strategy in place is that it ensures a consistent flow of original content rather than a flood of generic posts. Many businesses make the mistake of seeing social channels in isolation rather than...
3 Ways You Are Wasting Time in Your Social Media Strategy
Starting a social media strategy is undoubtedly an excellent step in the right direction. Simply having a strategy does not always mean instant results, however. In fact, there are many ways that businesses end up wasting time with social media marketing. The result...
How Social Media is Changing Online Shopping
In the last six months alone, social media marketing has continued to change the way that consumers shop online. Over recent years, consumers have begun to have more choice than ever when it comes to ecommerce. The days of online shops that exist in a vacuum are... Can Social Media Affect Your SEO Results?
Have you ever wondered how much your social media strategy helps towards increasing your ranking online? Although social media marketing does not have a direct impact on SEO, it certainly helps you establish your online presence as part of a well-rounded digital...
How to Use Social Media for Ecommerce Growth
If you are not using social media marketing, you may be missing out on an opportunity to grow your ecommerce marketing results significantly. Using Social Media for Ecommerce Success Used as part of a multi-channel marketing strategy, social network platforms such as...
The Wrong Way to Start a Social Media Campaign
Whether you are launching a new business or making the move to invest in a multi channel social media marketing campaign to help you grow your presence online, knowing how to get started is key to ensuring that you proceed on the right foot. Too many brands jump into...