Tag: lead nurturing blog posts
Getting Your Post-COVID-19 Lead Generation Strategy In Place
If you haven’t already begun thinking ahead with your lead generation plans, now is the time to do so. Although it is hard to say how long the effects of COVID-19 and lockdown will last, let alone what the impacts will be on a global scale, it is essential to start...
How to Use Hyper-Personalisation in Lead Generation
With any lead generation campaign, hyper-personalisation can be highly effective. This approach could be considered personalisation 2.0. While personalisation focuses on targeting customers according to segmentation and basic behaviour, hyper-personalisation goes one...
Demand Generation vs Lead Generation
Lead generation certainly plays a vital role in converting new customers, but attracting them in the first place is equally important. This is where demand generation comes into play. To get leads into your sales funnel, you first need to hook them into your lead...
3 Lead Generation Channels You Are Not Using Yet
With much of the world in lockdown, lead generation is certainly going to see some shifts this year. For businesses, 2020 can be a good time to look at unexplored channels and lead nurturing strategies. Remote business is on the rise, with consumers spending far more...
7 Tips On Using Video For Lead Generation
If you are not using video in your lead generation strategy, now is a good time to take a closer look at this channel. Used as part of a multi-channel approach, video offers a way to connect to potential leads on a deeper level. Video can help to build trust,...
3 Lead Nurturing Strategies to Try in 2020
Over the last decade, lead nurturing has come a long way. Although lead generation has been in effect in numerous forms over the decades, it has truly come into its own in the last few years. In 2020, it has become one of the most effective ways not only to gain new...
5 Ways Your Lead Nurturing Emails Can Be Improved
As the name implies, lead nurturing is more about careful coaxing than rushed pushing. When it comes to lead generation emails, this is particularly true. The average person receives a flood of emails, every single day. Some are from companies they have willingly...
How to Nurture Leads With Conversational Marketing
Offering an effective way to nurture leads, boost sales and even improve customer service, conversation marketing is worth incorporating into your digital strategy. This strategy makes use of tools such as chatbots, for one-on-one communication that puts the human...
7 Reasons Your Sales Funnel Keeps Failing
Wondering why your sales funnel never seems to convert many leads? Feeling frustrated at the amount of effort you seem to be putting in with little to no return on your investment? If so, you are not alone. Many business owners understand the importance of lead...
Lead Nurturing Lessons for 2019
As we get closer to wrapping up the year that was, many businesses will be starting to think about lead nurturing in 2019. Like any other digital strategy, lead generation comes down to consistently growing and learning, finding new ways to improve your strategies for...
Social Media and Lead Generation
While you may not think that social media offers much use for lead generation, this platform can be a fantastic tool for targeted leads that are nurtured holistically in a way that drives trust and conversion. The trick comes down to knowing how to use both platforms... Lead Nurturing and SEM
SEM offers a powerful tool for your lead nurturing efforts, helping to attract leads to your landing page through targeted paid ads on major search engines such as Google. Done right, SEM and Pay Per Click is a fantastic tool that has plenty to offer your lead...
Ecommerce Marketing and Lead Nurturing
Ecommerce marketing and lead nurturing often go hand in hand. Both typically share the same goal – converting your audience into customers. B2C lead generation uses a number of strategies that are designed to target customers at every point in the sales cycle....