Although it may work a little differently to regular Search Engine Optimisation (SEO), social media SEO can be an incredibly useful way to boost your ranking organically. Shares, likes and comments do not make a difference but that does not mean that you cannot use...
Social proof is a powerful tool for any industry but for ecommerce marketing, it is especially useful. Your customers are your biggest promotion tool. In the era of social media and transparency, your reputation can be greatly affected by the way current and potential...
If you are using social media as part of your multi-channel lead generation strategy, you may be seeing some results or you may be battling to see any real growth. While this channel might not seem like the most logical channel to generate leads, it offers a number of...
One of the many misconceptions about social media marketing is that it’s very expensive to communicate and engage with your target audience online to get good social media ROI. Online, you can find many social media channels and 3rd party applications that you...
While you may not think that social media offers much use for lead generation, this platform can be a fantastic tool for targeted leads that are nurtured holistically in a way that drives trust and conversion. The trick comes down to knowing how to use both platforms...
How much of a role does social media play within your broader ecommerce marketing strategy? If you are still treating social as an afterthought, it is time to take a good look at the social channels that seem to be driving growth. Although you will not always see big...
Social media marketing conversion can seem like a big challenge initially, especially if you are battling to get people to click through to your website from your various social platforms. At face value, sharing and creating interesting content should result in likes,...
One of the worst things to happen to any brand is being banned on social media. Whether you are new to Facebook, Twitter, YouTube or LinkedIn or you assume that you can get away with posting anything you like without consequences, a social media ban can be very...
Every single brand will need to deal with mean, rude or downright nasty social media comments at some point or another. This is, after all, the nature of the social media space. The fact that people have the ability to interact with your social content and engage is a...
By its very nature, social media marketing is a constantly evolving platform that changes a great deal each year. New social networks pop up, new features are added, content trends come and go, and engagement levels adapt and flow. Why Following Social Media Fads is...
One of the biggest advantages to having a comprehensive social media strategy in place is that it ensures a consistent flow of original content rather than a flood of generic posts. Many businesses make the mistake of seeing social channels in isolation rather than...
Starting a social media strategy is undoubtedly an excellent step in the right direction. Simply having a strategy does not always mean instant results, however. In fact, there are many ways that businesses end up wasting time with social media marketing. The result...
In the last six months alone, social media marketing has continued to change the way that consumers shop online. Over recent years, consumers have begun to have more choice than ever when it comes to ecommerce. The days of online shops that exist in a vacuum are...
Have you ever wondered how much your social media strategy helps towards increasing your ranking online? Although social media marketing does not have a direct impact on SEO, it certainly helps you establish your online presence as part of a well-rounded digital...
If you are not using social media marketing, you may be missing out on an opportunity to grow your ecommerce marketing results significantly. Using Social Media for Ecommerce Success Used as part of a multi-channel marketing strategy, social network platforms such as...
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