by Anton Koekemoer | Sep 2, 2019 | Ecommerce
When it comes to ecommerce marketing strategies, understanding your customers is a pre-requisite for growth. Despite that Baby Boomers make up a significant portion of online shoppers, many online stores focus all their strategies on Millenials, leaving older shoppers... 
by Anton Koekemoer | Aug 12, 2019 | Ecommerce
While gaining new customers is also important for growth, ecommerce retention offers the best way to build loyalty and maintain profits, year after year. Many etailers focus their entire ecommerce marketing strategy on gaining customers without including strategies... 
by Anton Koekemoer | Jun 10, 2019 | Ecommerce, SEO
Done right, an ecommerce SEO strategy has the potential to help you grow your online store considerably. The right ecommerce marketing strategy can help you stay ahead in the SERPs, regardless of whether you are a megastore or a smaller store trying to keep up with... 
by Anton Koekemoer | Feb 5, 2019 | Ecommerce
If you are not already using chatbots in your ecommerce marketing strategy, now is a good time to start thinking of incorporating this useful AI tool. Acting as a way for customers to get help instantly, chatbots are certainly useful from a customer service point of... 
by Anton Koekemoer | Jan 2, 2018 | Ecommerce
Ecommerce marketing strategies that are designed to retain customers are often seen as an afterthought, with customer acquisition taking centre stage. In reality, however, it does not only cost less to retain current customers – it also requires a lot less... 
by Anton Koekemoer | Dec 29, 2017 | Ecommerce, Lead generation
Lead generation for ecommerce can be confusing, especially when compared to ecommerce marketing. If you were wondering whether you needed a separate strategy for nurturing leads and marketing your online store, you may assume that these two strategies are much the... 
by Anton Koekemoer | Dec 11, 2017 | Ecommerce
What happens if you do not have an ecommerce marketing plan in place? A short answer would be that you fail to grow your store online, as you struggle to determine strategies that help you bring in new customers, retain current customers, and increase average spend.... 
by Anton Koekemoer | Nov 13, 2017 | Ecommerce
Without a good ecommerce marketing strategy, you may find it an uphill struggle to get your store from zero to hero. As the rate of ecommerce websites continues to rise both locally in South Africa and further afield, strategy can all too often be the thing that... 