Tag: ecommerce marketing strategy blog posts
Harnessing Big Data for Personalised Ecommerce Marketing
Online stores are constantly seeking new ways to stay ahead of the competition. One method of gaining popularity is harnessing big data to drive personalised ecommerce marketing strategies. By leveraging the vast amounts of data available, businesses can gain valuable...
6 Ecommerce Marketing Strategies To Increase Online Sales
Ecommerce marketing is becoming increasingly important for businesses that want to succeed and thrive in the online marketplace. With more and more people shopping online, it’s essential to have a solid ecommerce marketing strategy to attract customers, keep them...
Effective Ecommerce Marketing with Paid Advertising
Paid advertising can be a game changer for any ecommerce marketing strategy if you want to increase traffic, generate leads, and boost sales. By using paid advertising, businesses can target specific audiences, create highly effective campaigns, and track their...
How Will POPIA Affect Ecommerce Marketing?
In ecommerce marketing, data security and privacy play an extremely important role. POPIA (the Protection of Personal Information Act) has been a hot topic lately. This act was finalised and put fully into action on 1 July 2021. Although just about every single...
3 Ecommerce Marketing Strategies to Stay Ahead of Competitors
As the online retail space continues to rapidly grow, it gets harder to make your ecommerce marketing strategies stand out. For many new stores, this can be incredibly daunting. Trying to compete against the big retail giants and other new stores is no small...
Ecommerce Marketing Ideas to Empower Customers
As the backbone of every ecommerce marketing strategy, your customers should always be kept front and centre across every campaign you are running. Without customers, there will be no online store. Many etailers assume that basic customer service is enough to keep...
Local Ecommerce SEO Strategies for Click and Mortar Stores
Ecommerce marketing and search engine optimisation plays an important role for all online stores. If you have recently branched out to include an online store along with your physical store, it is even more important to bring online visitors to your site. The rise of...
5 Ecommerce Marketing Tips for Flash Sales
Ecommerce marketing offers a highly effective way to drive more revenue, attract more customers and build more loyalty. While there is no doubt that it is essential for year-round growth, it can also be highly useful for once-off promotions such as flash sales. Unlike...
Ecommerce Marketing Tips for Better Reviews
Reviews are easily one of the most important parts of any ecommerce marketing strategy. For many online stores, good reviews are the ultimate milestone in making sales. Reviews are not just a way to drive new sales, either. They are also a way to generate loyalty and...
3 Tips On How to Scale Your Ecommerce Marketing Strategy
Whether you are starting a new online store or aiming to grow your existing one, having an ecommerce marketing strategy in place that can easily scale is essential. In today’s era, online shopping is set to rapidly grow. One of the many things highlighted by global...
Why Set Up a Pop-Up Shop for Your Online Store?
Although pop-up shops have traditionally been used in physical retail, they can be a very useful idea for your online store. These shops are temporary retail shops used for specific purposes. Some are created to run during key buying seasons such as holidays. Others...
6 Ways to Use Social Proof in Ecommerce Marketing
Social proof is a powerful tool for any industry but for ecommerce marketing, it is especially useful. Your customers are your biggest promotion tool. In the era of social media and transparency, your reputation can be greatly affected by the way current and potential... Ecommerce Marketing Strategies – Selling to Baby Boomers
When it comes to ecommerce marketing strategies, understanding your customers is a pre-requisite for growth. Despite that Baby Boomers make up a significant portion of online shoppers, many online stores focus all their strategies on Millenials, leaving older shoppers...