Tag: leads blog posts
Understanding Lead Generation Data
Lead generation data forms the heart of every campaign. If it’s not at the centre of your strategy, you will find it impossible to see any results. With the POPI Act now fully in place as of 1 July 2021, there is a huge focus on how data is collected. This will have a...
How Important is Customer Perception in Lead Generation?
Customer perception plays a vital role in lead generation. How your audience sees your brand makes all the difference to whether or not they will interact with your business. This could be indirect ways, such as campaigns that you run online. It could also be direct...
Using Vlogging & Video in Your Lead Generation Strategy
Video offers a highly effective tool within your lead generation strategy. Used properly, video has the potential to increase brand awareness, generate new leads and drive conversion. There are a few ways that you can integrate video into your strategy. Vlogging is...
How to Avoid Over-Personalisation in Lead Generation
While personalisation can be very effective with lead generation, over-personalisation can end up doing your campaigns more harm than good. Is it possible to over-personalise, though, and why is that such a bad thing? To understand why over-personalisation can drive... Getting Your Post-COVID-19 Lead Generation Strategy In Place
If you haven’t already begun thinking ahead with your lead generation plans, now is the time to do so. Although it is hard to say how long the effects of COVID-19 and lockdown will last, let alone what the impacts will be on a global scale, it is essential to start...
When Lead Generation Personalisation Fails
While lead generation personalisation is certainly a powerful way to drive conversion, it will only deliver results when it is done properly. Personalisation is far more than addressing leads by name. It’s more than creating personas, although those are a good start....
6 Cross-Channel Lead Generation Mistakes to Avoid
Cross-channel lead generation is a highly effective way to connect to leads at various stages of their journey, across various channels they may be using. Rather than simply using multiple channels to reach leads, cross-channel strategies are all about creating a more...
5 Tips To Track Your Lead Generation Results
Reporting plays an essential role in lead generation. If you are not tracking your results, it will become extremely difficult to know whether or not your campaigns are succeeding. While final conversion numbers help to some degree, these do not always offer in-depth...
The Ultimate Guide to Lead Generation CTAs
Calls to Action are an integral part of lead generation, whether used in lead forms, landing pages, email campaigns or any other lead content. Despite their importance for conversion, CTAs are often treated as a minor detail within broader campaigns. Many businesses...
3 Lead Nurturing Strategies to Try in 2020
Over the last decade, lead nurturing has come a long way. Although lead generation has been in effect in numerous forms over the decades, it has truly come into its own in the last few years. In 2020, it has become one of the most effective ways not only to gain new...
6 Tips To Improve Your Lead Generation Forms
Playing an integral part in lead generation, lead forms are essential to get leads into your funnel. Just as content helps to encourage leads to get interested in your offer, lead forms help to encourage leads to opt into your offer by leaving their name, email, and...
When Lead Generation is Not Enough
Lead generation certainly plays an important role within any digital marketing strategy. With that said, focusing exclusively on nurturing leads without looking at the bigger picture can end up setting you back far more than you realise. Blinding sending out nurturing...
Retargeting Mistakes Ruining Your Lead Generation Results
There is no doubt that retargeting is a powerful marketing tactic for lead generation. Done right, retargeting can be very effective for both customer acquisition and customer retention. With that said, when retargeting is not done with a clear strategy in mind, it...