by Anton Koekemoer | Aug 2, 2018 | Digital marketing
You likely know already that the ideal digital marketing strategy is made up of evergreen and topical content. Evergreen content applies to any and all email, social media, and blog content that can be enjoyed in a week, month or even a few years from now without... 
by Anton Koekemoer | Jul 24, 2018 | Digital marketing
Are your digital marketing campaigns designed for growth or are they doomed to hardly get off the ground at all? Ultimately, your success comes down to a number of factors, from reach all the way to strategy and timing. Before you rush into anything, it is always... 
by Anton Koekemoer | Jul 16, 2018 | Digital marketing
If competitive analysis is not already part of your digital marketing strategy, now is a good time to consider this highly strategic approach to gain a better understanding of what your direct competitors are doing to get results. With a number of unique benefits,... 
by Anton Koekemoer | May 15, 2018 | Digital marketing
Balance is by far one of the most important factors for any digital marketing strategy. Without balance, you are effectively shouting into the void. Balance is what separates a successful, results-driven digital marketing campaign from one that has little to no ROI.... 
by Anton Koekemoer | Nov 15, 2017 | Digital marketing
One of the key elements of any digital marketing strategy is the ability to scale. What happens when your strategy is not able to meet your demand for growth? How can you be sure that your strategy does not only work now, but also further down the line? There are a... 
by Anton Koekemoer | Oct 13, 2017 | Digital marketing
While there are many online marketing strategies that will help you connect to your ideal audience and grow your business, there are others that can have the opposite effect. Sometimes, businesses are so focused on expanding their reach that they resort to cheap and... 
by Anton Koekemoer | Sep 29, 2017 | Digital marketing
Wondering whether your digital marketing strategy are more miss than hit? When you have invested a great deal of time, funds and effort into your strategy, the last thing you want is a failed marketing campaign. It can sometimes be hard to see exactly what went wrong... 
by Anton Koekemoer | Jun 22, 2017 | Digital marketing
Are you putting your online results at risk with the wrong digital marketing strategies? It is far easier than you may think for things to go very, very wrong. The danger in going with a bad strategy is that it can end up causing far more harm in the long run than no... 