Why Are NAP Listings Important for Local SEO?

Why Are NAP Listings Important for Local SEO?

If you are investing in local SEO, you will need to ensure that your NAP listings are consistent across every place you list your business. What is a NAP listing? NAP stands for name, address and phone number. These details may not seem hugely important, but without...
Essential Elements for Mobile SEO

Essential Elements for Mobile SEO

If you are not optimising your content for mobile SEO, you are missing out on a chance to reach your audience more effectively. As Google’s Mobile First approach shows, mobile devices are fast overtaking desktops as the primary way that people find information online....
Who Benefits from Local SEO?

Who Benefits from Local SEO?

Wondering whether it is worth looking at local SEO as part of your broader optimisation strategy? Local search has become a major trend in recent years. As geolocation apps continue to evolve, search trends also change. According to a 2016 WordStream study, 72% of...
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