by Anton Koekemoer | Oct 26, 2021 | Ecommerce
The boom in ecommerce marketing over the last few years is a big indication that the online retail space is rapidly expanding. Coupled with the closure of many large retail chains, this could be a big sign that ecommerce is slowly taking over physical stores. Will...
by Anton Koekemoer | Oct 19, 2021 | Ecommerce
Brand advocates play an integral role within ecommerce marketing. Unlike paid influencers, brand advocates promote your brand purely because they love what you do. You already know how important reviews and other user-generated content are within your broader...
by Anton Koekemoer | Apr 29, 2021 | Ecommerce
Although no online store likes the thought of dealing with complaints, you can minimise the impact they have with a few simple ecommerce marketing strategies. For many e-tailers, complaints are associated with lost sales and even lost customers. Complaints can...
by Anton Koekemoer | Apr 11, 2019 | Ecommerce
While there is no doubt that custom acquisition is important in ecommerce marketing, customer retention is even more important. It cost far less and even drive more profit over the long term to invest in current customers compared to attracting new ones. With that in...
by Anton Koekemoer | Jan 10, 2019 | Ecommerce
When it comes to stories on ecommerce marketing, there has been more than a little gloom and doom. As things continue to shift in technology and marketing, the perception that ecommerce is going to vanish tends to grow. There is no doubt that the retail space has...
by Anton Koekemoer | Jan 4, 2019 | Ecommerce
As ecommerce marketing continues to evolve and adapt, 2019 is sure to bring plenty of opportunities for etailers. There is no doubt that online shopping has grown in popularity over the last few years. Statista predicts that by 2021, ecommerce sales will reach 17.5%...
by Anton Koekemoer | Jun 11, 2018 | Social media, Ecommerce
In the last six months alone, social media marketing has continued to change the way that consumers shop online. Over recent years, consumers have begun to have more choice than ever when it comes to ecommerce. The days of online shops that exist in a vacuum are...
