by Anton Koekemoer | Nov 4, 2019 | Ecommerce
Cognitive bias can be an incredibly powerful strategy for ecommerce marketing, working with your audience’s unconscious biases that play a role in how purchase decisions are made. These biases can impact the purchasing decision in many ways. They can determine the... 
by Anton Koekemoer | Aug 26, 2019 | Ecommerce
Along with cross-selling, upselling offers a powerful addition to your ecommerce marketing strategy, offering a way to increase sales, add value to customers, increase loyalty and encourage repeat sales. This approach can be used for a wide range of products, provided... 
by Anton Koekemoer | Aug 19, 2019 | Lead generation
There is no doubt that retargeting is a powerful marketing tactic for lead generation. Done right, retargeting can be very effective for both customer acquisition and customer retention. With that said, when retargeting is not done with a clear strategy in mind, it... 
by Anton Koekemoer | Jan 10, 2019 | Ecommerce
When it comes to stories on ecommerce marketing, there has been more than a little gloom and doom. As things continue to shift in technology and marketing, the perception that ecommerce is going to vanish tends to grow. There is no doubt that the retail space has... 
by Anton Koekemoer | Dec 28, 2018 | Ecommerce
Wondering how to get more from your ecommerce marketing efforts for your large online store? Unlike micro stores, larger stores typically offer a large variety of products across multiple categories. Some, like online department stores along the likes of Amazon and... 
by Anton Koekemoer | Oct 25, 2018 | Digital marketing
If you are battling to get your B2C digital marketing campaigns off the ground and running, you may be wondering what is going wrong in your digital marketing efforts. Marketing to customers is not always as straight-forward as it seems, with a number of unique... 
by Anton Koekemoer | Oct 11, 2018 | Ecommerce
Wondering how to integrate mobile into your ecommerce marketing plans? Whether you are considering an app or thinking of ways to utilise SMS for your ecommerce store promotions, mobile is a surprisingly versatile channel that helps you to connect with your audience... 
by Anton Koekemoer | Sep 27, 2018 | Lead generation
Lead generation profiles can be a highly effective way to create targeted lead campaigns, working alongside your lead scoring efforts to provide a deeper level of personalisation. Much like buyer personas help B2C brands, lead profiles help B2B brands, creating a... 
by Anton Koekemoer | Sep 25, 2018 | Ecommerce
If you are still treating SEO as an added extra in your ecommerce marketing plan, now is the time to put more thought into how you are aiming to attract customers to your store. Search Engine Optimisation is often seen as a frustrating waste of time that could be... 
by Anton Koekemoer | Sep 20, 2018 | Digital marketing
While there are a number of digital marketing mistakes to avoid, the biggest of them all can end up doing far more harm than every other mistake combined. While you may be able to turn things around if a smaller mistake is made, it becomes far harder to see any... 