by Anton Koekemoer | May 15, 2018 | Digital marketing
Balance is by far one of the most important factors for any digital marketing strategy. Without balance, you are effectively shouting into the void. Balance is what separates a successful, results-driven digital marketing campaign from one that has little to no ROI.... 
by Anton Koekemoer | May 13, 2018 | Social media
If you are wondering where to even begin, a social media cheat sheet is just what you need to get the ball rolling. Whether you are investing in a personalised social media marketing strategy or hoping to wing it on your own, knowing when to post, what to post and... 
by Anton Koekemoer | May 10, 2018 | Lead generation
If you have been battling to attract quality leads to business, you may be wondering what has gone wrong. Unlike b2c lead generation campaigns, b2b strategies require a fair amount of subtly, planning and cohesion to ensure that leads are truly high value. The Best... 
by Anton Koekemoer | May 8, 2018 | Ecommerce
Whether you are running a large scale, international online store or a tiny online boutique, ecommerce SEO is something that no etailer can afford to ignore. Not too long ago, we shared some tips on how to drive more sales with ecommerce SEO. Today, we’re getting back... 
by Anton Koekemoer | May 1, 2018 | Digital marketing
With all the digital marketing channels out there, how do you know which are worth the time and effort? One of the downsides to living in the digital age is that we have more choice than ever before. Businesses of all sizes have the tools that help bring in customers,... 
by Anton Koekemoer | Apr 14, 2018 | Ecommerce
With so many ecommerce marketing channels, it is not always easy to know which channels will provide the biggest benefit. The simplest way to find out how each channel performs is to test, test and test again. To get a better idea of which channels to start with,... 
by Anton Koekemoer | Apr 13, 2018 | Ecommerce
When you have a newly launched shop with just a few products, you may think that ecommerce marketing is far beyond your current vision. This is often seen as something that is limited to large brands and superstores rather than tiny shops. Ecommerce Marketing Tips for... 
by Anton Koekemoer | Mar 29, 2018 | Digital marketing
Along with helping you provide a cohesive brand experience, cross channel marketing can also be a powerful conversion optimisation tool. There are a number of ways that you can increase conversion through an integrated strategy that incorporates the highest performing... 
by Anton Koekemoer | Mar 16, 2018 | Ecommerce
Which ecommerce marketing trends have you been considering this year? As we get settled into 2018, many e-tailers are starting to look at ways to ramp up their results. If you have been trying to increase your conversion rates, you may be tempted to try one of the... 
by Anton Koekemoer | Mar 14, 2018 | Digital marketing
Digital marketing is certainly not a one-size-fits-all strategy. The results that it provides to one brand can be very different to the results it gives another brand. With each business having unique needs and goals, the way that digital strategies are used is very... 