Tag: marketing blog posts


How Ecommerce Marketing Helps Local Economies

How Ecommerce Marketing Helps Local Economies

Ecommerce marketing has played a big role in the global economy throughout the lockdown. In terms of local economies, it is equally important. Many traditional brick and mortar stores have been forced to close or consider alternate options to keep selling. Online...
Where is Ecommerce Marketing Heading?

Where is Ecommerce Marketing Heading?

Long before lockdown, ecommerce marketing was rapidly evolving. With the economic impact of COVID-19 still being felt across the world, ecommerce has taken many giant leaps forward. The digital world in itself has been forced to evolve rapidly over the last eight...
Competitor Analysis For Ecommerce Marketing

Competitor Analysis For Ecommerce Marketing

Understanding your competition is essential for ecommerce marketing growth, whether you are a small store just starting out or a larger store aiming to scale. Competitive analysis offers a powerful tool for every type of business. For online stores, it offers the...
Using Cognitive Bias in Ecommerce Marketing

Using Cognitive Bias in Ecommerce Marketing

Cognitive bias can be an incredibly powerful strategy for ecommerce marketing, working with your audience’s unconscious biases that play a role in how purchase decisions are made. These biases can impact the purchasing decision in many ways. They can determine the...
An Ecommerce Marketing Guide to Upselling

An Ecommerce Marketing Guide to Upselling

Along with cross-selling, upselling offers a powerful addition to your ecommerce marketing strategy, offering a way to increase sales, add value to customers, increase loyalty and encourage repeat sales. This approach can be used for a wide range of products, provided...

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