Tag: marketing blog posts


Competitor Analysis For Ecommerce Marketing

Competitor Analysis For Ecommerce Marketing

Understanding your competition is essential for ecommerce marketing growth, whether you are a small store just starting out or a larger store aiming to scale. Competitive analysis offers a powerful tool for every type of business. For online stores, it offers the...
Using Cognitive Bias in Ecommerce Marketing

Using Cognitive Bias in Ecommerce Marketing

Cognitive bias can be an incredibly powerful strategy for ecommerce marketing, working with your audience’s unconscious biases that play a role in how purchase decisions are made. These biases can impact the purchasing decision in many ways. They can determine the...
An Ecommerce Marketing Guide to Upselling

An Ecommerce Marketing Guide to Upselling

Along with cross-selling, upselling offers a powerful addition to your ecommerce marketing strategy, offering a way to increase sales, add value to customers, increase loyalty and encourage repeat sales. This approach can be used for a wide range of products, provided...
Ecommerce Marketing for Large Stores

Ecommerce Marketing for Large Stores

Wondering how to get more from your ecommerce marketing efforts for your large online store? Unlike micro stores, larger stores typically offer a large variety of products across multiple categories. Some, like online department stores along the likes of Amazon and...
B2C Digital Marketing Mistakes

B2C Digital Marketing Mistakes

If you are battling to get your B2C digital marketing campaigns off the ground and running, you may be wondering what is going wrong in your digital marketing efforts. Marketing to customers is not always as straight-forward as it seems, with a number of unique...
Ecommerce Marketing and Mobile

Ecommerce Marketing and Mobile

Wondering how to integrate mobile into your ecommerce marketing plans? Whether you are considering an app or thinking of ways to utilise SMS for your ecommerce store promotions, mobile is a surprisingly versatile channel that helps you to connect with your audience...

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