by Anton Koekemoer | Jan 10, 2019 | Ecommerce
When it comes to stories on ecommerce marketing, there has been more than a little gloom and doom. As things continue to shift in technology and marketing, the perception that ecommerce is going to vanish tends to grow. There is no doubt that the retail space has... 
by Anton Koekemoer | Dec 28, 2018 | Ecommerce
Wondering how to get more from your ecommerce marketing efforts for your large online store? Unlike micro stores, larger stores typically offer a large variety of products across multiple categories. Some, like online department stores along the likes of Amazon and... 
by Anton Koekemoer | Oct 25, 2018 | Digital marketing
If you are battling to get your B2C digital marketing campaigns off the ground and running, you may be wondering what is going wrong in your digital marketing efforts. Marketing to customers is not always as straight-forward as it seems, with a number of unique... 
by Anton Koekemoer | Oct 11, 2018 | Ecommerce
Wondering how to integrate mobile into your ecommerce marketing plans? Whether you are considering an app or thinking of ways to utilise SMS for your ecommerce store promotions, mobile is a surprisingly versatile channel that helps you to connect with your audience... 
by Anton Koekemoer | Sep 27, 2018 | Lead generation
Lead generation profiles can be a highly effective way to create targeted lead campaigns, working alongside your lead scoring efforts to provide a deeper level of personalisation. Much like buyer personas help B2C brands, lead profiles help B2B brands, creating a... 
by Anton Koekemoer | Sep 25, 2018 | Ecommerce
If you are still treating SEO as an added extra in your ecommerce marketing plan, now is the time to put more thought into how you are aiming to attract customers to your store. Search Engine Optimisation is often seen as a frustrating waste of time that could be... 
by Anton Koekemoer | Sep 20, 2018 | Digital marketing
While there are a number of digital marketing mistakes to avoid, the biggest of them all can end up doing far more harm than every other mistake combined. While you may be able to turn things around if a smaller mistake is made, it becomes far harder to see any... 
by Anton Koekemoer | Aug 28, 2018 | Digital marketing
A new survey from Clutch released in August 2018 shows some very interesting data on how companies of varying sizes use digital marketing. This survey found that larger companies are generally more likely to use digital campaigns as a way to stand out from their... 
by Anton Koekemoer | Aug 23, 2018 | Digital marketing
Digital marketing can be tough, even for those in quiet niches. When your business falls into a competitive market, it can be even more of a challenge to get ahead online. Digital Marketing Strategies for Competitive Niches Whether you are battling to compete with... 
by Anton Koekemoer | Jul 12, 2018 | Social media
By its very nature, social media marketing is a constantly evolving platform that changes a great deal each year. New social networks pop up, new features are added, content trends come and go, and engagement levels adapt and flow. Why Following Social Media Fads is... 