by Anton Koekemoer | Mar 29, 2018 | Digital marketing
Along with helping you provide a cohesive brand experience, cross channel marketing can also be a powerful conversion optimisation tool. There are a number of ways that you can increase conversion through an integrated strategy that incorporates the highest performing...
by Anton Koekemoer | Mar 9, 2018 | Digital marketing
Integrated, omnichannel, multi-channel and cross-channel marketing are terms that are often used interchangeably with digital marketing. In reality, while there are many similarities between these approaches, they each have unique focus areas that make them quite...
by Anton Koekemoer | Feb 21, 2018 | Digital marketing
Multi channel marketing is a highly efficient way to align your digital marketing strategies for optimal growth. Done right, this approach can help you increase engagement, drive conversions, and, ultimately, see a major return on your marketing investment. Why Your...
by Anton Koekemoer | Feb 7, 2018 | Digital marketing
With so many cross channel marketing myths doing the rounds, it can be a little confusing to separate fact from fiction. A number of companies want to reap the rewards that this approach offers, without the risk of alienating, boring or spamming audiences. Don’t Fall...
by Anton Koekemoer | Jan 10, 2018 | Digital marketing
Cross channel marketing is one of the most effective strategies for holistic growth. In the world of ecommerce marketing and especially with digital marketing in general, this strategy can help you increase your sales and convert more customers. In b2b marketing, this...