Tag: cross channel marketing blog posts
Integrated Marketing vs Cross-Channel Marketing
Integrated, omnichannel, multi-channel and cross-channel marketing are terms that are often used interchangeably with digital marketing. In reality, while there are many similarities between these approaches, they each have unique focus areas that make them quite...
3 Ways You Are Doing Multi Channel Marketing Wrong
Multi channel marketing is a highly efficient way to align your digital marketing strategies for optimal growth. Done right, this approach can help you increase engagement, drive conversions, and, ultimately, see a major return on your marketing investment. Why Your...
Cross Channel Marketing Myths Holding You Back
With so many cross channel marketing myths doing the rounds, it can be a little confusing to separate fact from fiction. A number of companies want to reap the rewards that this approach offers, without the risk of alienating, boring or spamming audiences. Don’t Fall...