Getting the Most from B2B Social Media

Getting the Most from B2B Social Media

Struggling to get your B2B social media efforts off the ground and running? Unlike B2C social media, which is largely designed to spread brand awareness and grow reputation, B2B has a number of goals and considerations. On one hand, you will still need to ensure that...
What is search engine marketing (SEM)?

What is search engine marketing (SEM)?

As the web continues to evolve, search engine marketing (SEM) is becoming more important than ever before. Not too long ago, this term was a catch-all phrase used to describe everything from search engine optimisation to paid advertising (pay per click marketing)....
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