As the ecommerce landscape continues to expand, ecommerce SEO is gaining increasing importance. The online shopping environment is competitive, both in South Africa and on a global scale. With more brick-and-mortar stores closing and traditional retailers turning to...
The ecommerce market largely refers to the private sale of online physical goods to end-users; this includes Business To Consumer (B2C) and Business to Business (B2B) sales. Other examples of ecommerce include the digital distribution of services, e.g. travel...
If you’re looking for a simple yet effective way to boost your ecommerce SEO results, FAQs are a good addition to your strategy. There are a few ways to get the benefit of FAQs. You could create a dedicated FAQ page that contains commonly asked questions relating to...
There is no doubt that customer reviews can help to drive sales, but can they also help your ecommerce marketing SEO results? A decade or so ago, when ecommerce was still growing, reviews were limited to on-site reviews on product pages. As the ecommerce industry...
Just about every online store owner knows that ecommerce SEO content plays a vital role in ranking and growth. With that said, many are not sure how to use ecommerce marketing content in a way that delivers results. Although content in itself is important to help your...
Ecommerce SEO plays an important part in your overall ecommerce marketing strategy, helping your online store get found more easily. Whether you have a large online shop with hundreds of products or a smaller store that specialises in a range of niche products, making...
Done right, an ecommerce SEO strategy has the potential to help you grow your online store considerably. The right ecommerce marketing strategy can help you stay ahead in the SERPs, regardless of whether you are a megastore or a smaller store trying to keep up with...
User intent plays an important role within your ecommerce SEO strategy, helping you attract and convert buyers in a way that is highly focused. Understanding HOW people search is extremely beneficial to bringing in traffic that is targeted to your products. When you...
SEO category pages play an important role in growing your results – especially for ecommerce. Sadly, these pages are often treated as an afterthought and left unoptimised. This can, over time, end up having an adverse reaction to your overall SEO rankings. If...
When it comes to ecommerce SEO, there is plenty of advice to be found. Some of that advice is genuinely helpful. Other advice, not so much. Ecommerce websites have unique challenges that make them very different to the average website. The ecommerce market is also...
Whether you are running a large scale, international online store or a tiny online boutique, ecommerce SEO is something that no etailer can afford to ignore. Not too long ago, we shared some tips on how to drive more sales with ecommerce SEO. Today, we’re getting back...
We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.
