by Anton Koekemoer | Jan 2, 2018 | Ecommerce
Ecommerce marketing strategies that are designed to retain customers are often seen as an afterthought, with customer acquisition taking centre stage. In reality, however, it does not only cost less to retain current customers – it also requires a lot less... 
by Anton Koekemoer | Dec 11, 2017 | Ecommerce
What happens if you do not have an ecommerce marketing plan in place? A short answer would be that you fail to grow your store online, as you struggle to determine strategies that help you bring in new customers, retain current customers, and increase average spend.... 
by Anton Koekemoer | Nov 15, 2017 | Digital marketing
One of the key elements of any digital marketing strategy is the ability to scale. What happens when your strategy is not able to meet your demand for growth? How can you be sure that your strategy does not only work now, but also further down the line? There are a... 
by Anton Koekemoer | Nov 13, 2017 | Ecommerce
Without a good ecommerce marketing strategy, you may find it an uphill struggle to get your store from zero to hero. As the rate of ecommerce websites continues to rise both locally in South Africa and further afield, strategy can all too often be the thing that... 
by Anton Koekemoer | Oct 13, 2017 | Digital marketing
While there are many online marketing strategies that will help you connect to your ideal audience and grow your business, there are others that can have the opposite effect. Sometimes, businesses are so focused on expanding their reach that they resort to cheap and... 
by Anton Koekemoer | Oct 2, 2017 | CRM
Wondering how your CRM strategy aligns your marketing and sales strategy? Recently we shared some tips on how a CRM can help your marketing strategy. Today, we’re taking a closer look at how this tool can help you bridge the gap between marketing and sales. Essential... 
by Anton Koekemoer | Apr 7, 2017 | Digital marketing
Whether you focus mostly on social media, mobile or digital marketing, having a marketing strategy in place is essential for just about every business. A strategy acts as a master plan, helping you plan your marketing efforts in a way that ensures optimal success. For... 