Tag: marketing strategy blog posts
Out-the-Box Lead Generation Ideas to Drive Conversion
One of the many great things about lead generation is that it evolves all the time. While tried-and-tested strategies will always be essential, there are other creative ideas to try as well. These can be a fun way to drive conversion. They will keep leads inspired and...
5 Tips to Develop an Agile Lead Generation Strategy
One of the most important things for any lead generation strategy is the ability to stay agile, even as your goals shift and realign. The digital landscape is changing all the time, with new technologies and trends arising every year. With these changes come growth...
Ecommerce Marketing Tips for Better Reviews
Reviews are easily one of the most important parts of any ecommerce marketing strategy. For many online stores, good reviews are the ultimate milestone in making sales. Reviews are not just a way to drive new sales, either. They are also a way to generate loyalty and...
4 Ways to Create a Human-Centred Lead Generation Strategy
Although all lead generation strategies should put the customer at the forefront of every campaign, human-centered approaches go one step further. This type of strategy is designed to put empathy and deeper understanding into campaigns in order to communicate with...
B2B Ecommerce Marketing Strategies to Drive More Sales
If you are battling to meet sales targets, it may be time to take a closer look at your B2B ecommerce marketing strategies. The B2B ecommerce market continues to grow, in South Africa and on a global scale. Despite this growth, there are still many challenges faced by...
Can You Succeed Without an SEO Strategy?
Not too long ago, we shared some of the biggest reasons to invest in an SEO strategy. You can read our post on why you need SEO to view the top benefits. Today, we’re looking a bit deeper to find out whether it is possible to go without SEO. Is it possible to succeed...
How to Create an Evergreen Digital Marketing Strategy
You likely know already that the ideal digital marketing strategy is made up of evergreen and topical content. Evergreen content applies to any and all email, social media, and blog content that can be enjoyed in a week, month or even a few years from now without...
3 Reasons to Avoid a Generic Social Media Strategy
One of the biggest advantages to having a comprehensive social media strategy in place is that it ensures a consistent flow of original content rather than a flood of generic posts. Many businesses make the mistake of seeing social channels in isolation rather than...
How to Increase Digital Marketing Engagement
Digital marketing engagement is easily one of the most important metrics, playing a vital role in conversion. Engaged followers are far more likely to become active customers and even brand evangelists. When you lack engagement, you essentially lack the ability to...
4 Ecommerce Marketing Strategies for Customer Retention
Ecommerce marketing strategies that are designed to retain customers are often seen as an afterthought, with customer acquisition taking centre stage. In reality, however, it does not only cost less to retain current customers – it also requires a lot less...
What Happens Without an Ecommerce Marketing Plan?
What happens if you do not have an ecommerce marketing plan in place? A short answer would be that you fail to grow your store online, as you struggle to determine strategies that help you bring in new customers, retain current customers, and increase average spend....
How to Scale Your Marketing Strategy
One of the key elements of any digital marketing strategy is the ability to scale. What happens when your strategy is not able to meet your demand for growth? How can you be sure that your strategy does not only work now, but also further down the line? There are a...
3 Things to Consider for Your Ecommerce Marketing Strategy
Without a good ecommerce marketing strategy, you may find it an uphill struggle to get your store from zero to hero. As the rate of ecommerce websites continues to rise both locally in South Africa and further afield, strategy can all too often be the thing that...