by Anton Koekemoer | Sep 5, 2018 | SEO
Not too long ago, we shared some of the biggest reasons to invest in an SEO strategy. You can read our post on why you need SEO to view the top benefits. Today, we’re looking a bit deeper to find out whether it is possible to go without SEO. Is it possible to succeed... 
by Anton Koekemoer | Aug 2, 2018 | Digital marketing
You likely know already that the ideal digital marketing strategy is made up of evergreen and topical content. Evergreen content applies to any and all email, social media, and blog content that can be enjoyed in a week, month or even a few years from now without... 
by Anton Koekemoer | Jul 5, 2018 | Social media
One of the biggest advantages to having a comprehensive social media strategy in place is that it ensures a consistent flow of original content rather than a flood of generic posts. Many businesses make the mistake of seeing social channels in isolation rather than... 
by Anton Koekemoer | Jul 3, 2018 | Digital marketing
Digital marketing engagement is easily one of the most important metrics, playing a vital role in conversion. Engaged followers are far more likely to become active customers and even brand evangelists. When you lack engagement, you essentially lack the ability to... 
by Anton Koekemoer | Jan 2, 2018 | Ecommerce
Ecommerce marketing strategies that are designed to retain customers are often seen as an afterthought, with customer acquisition taking centre stage. In reality, however, it does not only cost less to retain current customers – it also requires a lot less... 
by Anton Koekemoer | Dec 11, 2017 | Ecommerce
What happens if you do not have an ecommerce marketing plan in place? A short answer would be that you fail to grow your store online, as you struggle to determine strategies that help you bring in new customers, retain current customers, and increase average spend.... 
by Anton Koekemoer | Nov 15, 2017 | Digital marketing
One of the key elements of any digital marketing strategy is the ability to scale. What happens when your strategy is not able to meet your demand for growth? How can you be sure that your strategy does not only work now, but also further down the line? There are a... 
by Anton Koekemoer | Nov 13, 2017 | Ecommerce
Without a good ecommerce marketing strategy, you may find it an uphill struggle to get your store from zero to hero. As the rate of ecommerce websites continues to rise both locally in South Africa and further afield, strategy can all too often be the thing that... 
by Anton Koekemoer | Oct 13, 2017 | Digital marketing
While there are many online marketing strategies that will help you connect to your ideal audience and grow your business, there are others that can have the opposite effect. Sometimes, businesses are so focused on expanding their reach that they resort to cheap and... 
by Anton Koekemoer | Oct 2, 2017 | CRM
Wondering how your CRM strategy aligns your marketing and sales strategy? Recently we shared some tips on how a CRM can help your marketing strategy. Today, we’re taking a closer look at how this tool can help you bridge the gap between marketing and sales. Essential... 