Wondering how your CRM strategy aligns your marketing and sales strategy? Recently we shared some tips on how a CRM can help your marketing strategy. Today, we’re taking a closer look at how this tool can help you bridge the gap between marketing and sales. Essential...
Wondering how Customer Relationship Management tools help with strategic marketing? There is no doubt that a CRM process and system can help with just about every area of business. Used as part of an integrated strategy, this tool offers numerous benefits. Whether you...
Integrated marketing may be something that you have considered at some stage or another. Simply put, this approach offers a seamless way to market your business with digital marketing across a wide range of channels. Rather than forking out time, money and effort on...
There is no doubt that CRM marketing has enabled businesses to reach their customers on a deeper level than ever before. Recently, we shared some common CRM mistakes that affect your success in using this tool. Today, we’re back with some equally costly mistakes to...
There is no doubt that a customer relationship management system can be an amazing tool for your business. Many companies are so focused on getting started, that they don’t stop to formulate a plan that will help the adoption process. To find out which mistakes will...
A successful sales funnel makes it easier to take leads through each stage of their life cycle, without the risk of wasted time and resources. One of the most powerful tools that allows you to create an efficient funnel is without a doubt a Customer Relationship...