Tag: ecommerce marketing blog posts


Building Lifetime Loyalty in Ecommerce Marketing

Building Lifetime Loyalty in Ecommerce Marketing

While there is no doubt that custom acquisition is important in ecommerce marketing, customer retention is even more important. It cost far less and even drive more profit over the long term to invest in current customers compared to attracting new ones. With that in...
Ecommerce Marketing for Large Stores

Ecommerce Marketing for Large Stores

Wondering how to get more from your ecommerce marketing efforts for your large online store? Unlike micro stores, larger stores typically offer a large variety of products across multiple categories. Some, like online department stores along the likes of Amazon and...
Ecommerce Marketing for Micro Stores

Ecommerce Marketing for Micro Stores

Wondering how to kick-start your ecommerce marketing efforts for your micro store? These stores work a little bit differently to larger stores. Unlike department stores and multi-national or international stores that typically have a far larger budget and audience...
Ecommerce Marketing in 2019 – What to Avoid

Ecommerce Marketing in 2019 – What to Avoid

As we begin the countdown to 2019, many brands will begin to look at ecommerce marketing trends for the year ahead. Each year, the digital space adapts with more tools and innovation, paving the way for smoother, faster and simpler ways to convert more customers and...
Ecommerce Marketing and Lead Nurturing

Ecommerce Marketing and Lead Nurturing

Ecommerce marketing and lead nurturing often go hand in hand. Both typically share the same goal – converting your audience into customers. B2C lead generation uses a number of strategies that are designed to target customers at every point in the sales cycle....
Ecommerce Marketing and SEM

Ecommerce Marketing and SEM

There is no doubt that a well-rounded ecommerce marketing strategy is essential to ensure that you are able to grow your business and bring in sales. That means incorporating a range of strategies that include organic campaigns as well as paid campaigns. SEM (Search...

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