Tag: generating leads blog posts
The Importance of Data Privacy in Lead Generation
Data privacy plays an essential role in lead generation and failing to recognise this role can end up having far more serious consequences than you think. South Africa’s POPI (Protection Of Personal Information) Act will be fully enforced from 1 July 2021. Since being...
How to Avoid Over-Personalisation in Lead Generation
While personalisation can be very effective with lead generation, over-personalisation can end up doing your campaigns more harm than good. Is it possible to over-personalise, though, and why is that such a bad thing? To understand why over-personalisation can drive...
How to Use Hyper-Personalisation in Lead Generation
With any lead generation campaign, hyper-personalisation can be highly effective. This approach could be considered personalisation 2.0. While personalisation focuses on targeting customers according to segmentation and basic behaviour, hyper-personalisation goes one...
When Lead Generation is Not Enough
Lead generation certainly plays an important role within any digital marketing strategy. With that said, focusing exclusively on nurturing leads without looking at the bigger picture can end up setting you back far more than you realise. Blinding sending out nurturing...
Multi-Channel Lead Generation Mistakes Ruining Your Conversion
Done right, multi-channel lead generation can be a powerful addition to your digital marketing strategy, helping you reach more customers and increase conversion. Simply adding as many channels as possible to your strategy can often end up causing far more harm than...
How Lead Generation Funnels Have Evolved With Lead Generation
Over the years, lead generation funnels have gone from simplistic funnels focusing purely on certain stages to in-depth funnels that take a deeper look at the customer journey. Traditional funnels typically have the largest volume of leads at the top, with these leads...
Getting More From Social Media Lead Generation
If you are using social media as part of your multi-channel lead generation strategy, you may be seeing some results or you may be battling to see any real growth. While this channel might not seem like the most logical channel to generate leads, it offers a number of...
Effective Lead Generation Strategies to Improve Your SEO
SEO and lead generation are both powerful strategies that essentially help you bring in more traffic (and hopefully, more sales). Used individually, both can be extremely effective. Used together, they can help you see a significant increase in leads not only arriving...
How to Improve Your Lead Generation Workflow
There is no doubt that broken lead generation workflow can end up causing issues at all stages of the sales funnel. A messy or broken workflow can cause you to lose leads and ultimately, sales. This will affect your customer retention. Whether you are trying to start...
Lead Generation and Mobile Marketing
If you are not using mobile in your lead generation strategy, now is the time to think about how you can take advantage of the year-on-year growth of this channel. Mobile continues to grow, locally here in South Africa and on a global scale. Mobile devices have begun...
Lead Generation for Multi-National Businesses
Wondering how you can use lead generation for your multi-national business? Unlike smaller businesses, who have the luxury of staying agile, many large-scale businesses approach lead nurturing on a large scale. Using Lead Generation for Multi-National Businesses...
4 Ways to Qualify Sales Leads
Do you have a process for qualifying and progressing sales leads? If you have been using lead scoring and other techniques, without having a qualification process in place, you may find that you are still dealing with too many lukewarm or non-converting leads....
3 Signs Your Lead Generation Funnel is Blocked
A blocked lead generation strategy and funnel can be fatal if left unchecked. As a powerful tool in your lead nurturing strategy, a good funnel has the ability to take leads through the process of going from potential lead to customer. Done right, a lead funnel can...