Timing and proactivity are both essential when it comes to lockdown shopping communication. Keeping customers up to date is something you cannot afford not to do at this point. There have been many horror stories about local etailers failing to deliver, breaking...
If you haven’t already begun thinking ahead with your lead generation plans, now is the time to do so. Although it is hard to say how long the effects of COVID-19 and lockdown will last, let alone what the impacts will be on a global scale, it is essential to start...
Now that online shopping has returned to normal in South Africa, many e-tailers are starting to re-look their ecommerce marketing strategies. As of 1 June 2020, South Africa has entered level 3 lockdown. Aside from ecommerce continuing as normal, with no restrictions...
In our current times, there is no doubt that ecommerce marketing has become essential for retailers of all sizes. Many stores are moving away from a traditional in-person store in favour of online stores, while others are taking a ‘click and mortar’ approach,...
Now, more than ever, it is time to take a good look at your current lead generation strategies to see how they can adapt to the global shifts caused by COVID-19. All over the world, businesses are starting to look at new and improved ways to reach customers, during...
With much of the world in lockdown, lead generation is certainly going to see some shifts this year. For businesses, 2020 can be a good time to look at unexplored channels and lead nurturing strategies. Remote business is on the rise, with consumers spending far more...
There is no doubt that customers are at the forefront of every ecommerce marketing strategy. The current coronavirus pandemic and lockdown have proven yet again that customer service is something that no retailer can afford to overlook. Like it or not, there is a very...
Are you using the current lockdown to focus on your digital marketing efforts? As uncertain and stressful as the COVID-19 crisis has been, quarantine can be a good time to adapt your business and explore growth opportunities. Many businesses across the country are...