by Anton Koekemoer | Feb 14, 2020 | Ecommerce
Understanding your competition is essential for ecommerce marketing growth, whether you are a small store just starting out or a larger store aiming to scale. Competitive analysis offers a powerful tool for every type of business. For online stores, it offers the...
by Anton Koekemoer | Nov 30, 2018 | Digital marketing
Competitor analysis is a powerful tool that offers critical insight into your competition’s digital marketing efforts. On the surface, this can seem like a waste of time and effort. After all, you should be focusing on your own strategies rather than worrying about...
by Anton Koekemoer | Oct 30, 2018 | Digital marketing
You may have considered a digital marketing audit at some point. You may assume that this is much the same as competitor analysis in the grand scheme of things, or you may even think that one of these is more important than the other, making it a waste of time to...
by Anton Koekemoer | Jul 16, 2018 | Digital marketing
If competitive analysis is not already part of your digital marketing strategy, now is a good time to consider this highly strategic approach to gain a better understanding of what your direct competitors are doing to get results. With a number of unique benefits,...
by Anton Koekemoer | Jun 28, 2018 | Digital marketing
With the vast number of digital marketing channels out there, it’s easy to think that you will save time and effort by focusing on just a few channels. After all, it is only big businesses that need to bother thinking about things such as cross channel marketing, so...
by Anton Koekemoer | May 4, 2017 | Digital marketing
Competitor analysis offers an effective way to leverage your online marketing efforts. While this does not mean that you have to replicate every single strategy that your competitors are using, it does mean that you can get insight into what they are doing right....
