Mobile ecommerce marketing or m-commerce marketing as it’s often called has certainly been on the rise over the last few years. As mobile adoption continues to grow all over the world, online shopping has evolved to include multiple devices. While this is good news...
If you are not using mobile in your lead generation strategy, now is the time to think about how you can take advantage of the year-on-year growth of this channel. Mobile continues to grow, locally here in South Africa and on a global scale. Mobile devices have begun...
If you are not thinking about mobile SEO, you may be missing out on the chance to convert more customers organically. Used as part of a broader SEO strategy, mobile optimisation has become more important than ever. Google and other search engines are continually...
Wondering how to integrate mobile into your ecommerce marketing plans? Whether you are considering an app or thinking of ways to utilise SMS for your ecommerce store promotions, mobile is a surprisingly versatile channel that helps you to connect with your audience...
If you plan to grow your business at any point, it is essential to know how to scale your mobile marketing strategy. Many businesses start out with the best intentions, with smart ideas and campaigns designed to trigger immediate results. But not as many stop to...
Integrated marketing may be something that you have considered at some stage or another. Simply put, this approach offers a seamless way to market your business with digital marketing across a wide range of channels. Rather than forking out time, money and effort on...
There is no doubt that a mobile marketing strategy can offer a way to reach more people. We Are Social published a 2016 report that shows just how quickly mobile is growing. This report states that there were 85.53 million mobile connections in South Africa in 2016....
Mobile marketing shows no sign of slowing down anytime soon. In fact, statistics show that mobile has overtaken desktop when it comes to internet access in South Africa. A report from We Are Social notes that in 2015, mobile phones made up 61% of the web traffic share...
As the number of mobile users continues to grow across the globe, having a mobile marketing strategy in place is more important than ever before. The benefits offered by mobile are numerous. From increased engagement to real-time services such as geo-location, mobile...
There is no doubt that mobile marketing offers plenty of potential for businesses wanting to take advantage of the huge reach of mobile email, SMS, responsive websites and app marketing. With more smartphones in use than ever before, all over the world, mobile shows...
There is no doubt that mobile marketing offers the best way to tap into the continuously growing mobile arena. Year upon year, smart businesses that have embraced mobile are enjoying the increased engagement and return that this medium has to offer. A look at some of...
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