Tag: ecommerce strategy blog posts
Gamification for Ecommerce Loyalty: Engaging Strategies
Establishing and maintaining customer loyalty in the realm of ecommerce marketing can be a challenging feat. With a plethora of options available to consumers at the click of a button, businesses must go the extra mile to not only attract customers but also keep them...
10 Advanced SEO Techniques for Ecommerce Marketing
It’s not enough to just have a website and hope that customers will find you. To stand out in a crowded online marketplace, you need to implement advanced SEO techniques to boost your rankings and drive traffic to your ecommerce site. SEO should be at the hear...
Why You Need an Ecommerce Marketing Post-Sales Strategy
Although making that initial sale may seem all-important in your ecommerce marketing strategy, your post-sales efforts can be even more essential for growth. Post-sales applies to everything that happens once your customer has checked out and completed their order....
Ecommerce Marketing – Customer Journey Optimisation
Customer journey optimisation plays a vital role in every area of ecommerce marketing. The journey begins from the moment a potential customer learns about your store. They may arrive from a sponsored ad on social media. They may find you through a personal referral... Using Cognitive Bias in Ecommerce Marketing
Cognitive bias can be an incredibly powerful strategy for ecommerce marketing, working with your audience’s unconscious biases that play a role in how purchase decisions are made. These biases can impact the purchasing decision in many ways. They can determine the...
B2B Ecommerce Marketing Strategies to Drive More Sales
If you are battling to meet sales targets, it may be time to take a closer look at your B2B ecommerce marketing strategies. The B2B ecommerce market continues to grow, in South Africa and on a global scale. Despite this growth, there are still many challenges faced by...
Why Use Chatbots in Your Ecommerce Marketing Strategy?
If you are not already using chatbots in your ecommerce marketing strategy, now is a good time to start thinking of incorporating this useful AI tool. Acting as a way for customers to get help instantly, chatbots are certainly useful from a customer service point of...