by Anton Koekemoer | Oct 7, 2019 | Ecommerce, SEO
Ecommerce SEO plays an important part in your overall ecommerce marketing strategy, helping your online store get found more easily. Whether you have a large online shop with hundreds of products or a smaller store that specialises in a range of niche products, making... 
by Anton Koekemoer | Jun 28, 2019 | Lead generation, SEO
SEO and lead generation are both powerful strategies that essentially help you bring in more traffic (and hopefully, more sales). Used individually, both can be extremely effective. Used together, they can help you see a significant increase in leads not only arriving... 
by Anton Koekemoer | Jun 10, 2019 | Ecommerce, SEO
Done right, an ecommerce SEO strategy has the potential to help you grow your online store considerably. The right ecommerce marketing strategy can help you stay ahead in the SERPs, regardless of whether you are a megastore or a smaller store trying to keep up with... 
by Anton Koekemoer | May 7, 2019 | Ecommerce, SEO
User intent plays an important role within your ecommerce SEO strategy, helping you attract and convert buyers in a way that is highly focused. Understanding HOW people search is extremely beneficial to bringing in traffic that is targeted to your products. When you... 
by Anton Koekemoer | Apr 23, 2019 | Ecommerce, SEO
SEO category pages play an important role in growing your results – especially for ecommerce. Sadly, these pages are often treated as an afterthought and left unoptimised. This can, over time, end up having an adverse reaction to your overall SEO rankings. If... 
by Anton Koekemoer | Apr 1, 2019 | Lead generation, SEO
Although it may seem easier or even logical to kill two proverbial birds with one stone and combine your SEO and lead generation strategy, there are a number of problems that arise when this happens. Integrating both lead generation and SEO into a broader strategy is... 
by Anton Koekemoer | Mar 26, 2019 | SEO
Wondering why your SEO strategy never seems to get you anywhere? Trying to get your site ahead in the SERPs is not always easy. Search Engine Optimisation can be incredibly frustrating – especially for those who are wanting to get ahead quickly. In reality, SEO... 
by Anton Koekemoer | Mar 6, 2019 | SEO
Although many SEO trends come and go each year, some can offer plenty of insight into how you can rank better over the year to come. Over the years, we have seen many trends. Some have remained a major focus in Search Engine Optimisation, such as the Mobile First era,... 
by Anton Koekemoer | Feb 26, 2019 | Ecommerce, SEO
Battling to get your ecommerce SEO results off the ground? Whether you have been struggling to get your new online store onto the third page of Google (let alone the first) or you have recently made changes to your larger sized store that seem to have caused a dip in... 
by Anton Koekemoer | Jan 22, 2019 | Ecommerce
When it comes to ecommerce SEO, there is plenty of advice to be found. Some of that advice is genuinely helpful. Other advice, not so much. Ecommerce websites have unique challenges that make them very different to the average website. The ecommerce market is also... 