by Anton Koekemoer | Jan 8, 2020 | SEO
Not too long ago, we featured a list of Search Engine Optimisation risks that could end up paying off. Today, we’re taking a look at some of the risks that are not worth taking. Just about every business with an online presence will make at least one or two mistakes... 
by Anton Koekemoer | Jan 2, 2020 | SEO
In the era of mobile-first, local SEO is something you can longer afford to ignore. Whether you have a physical presence or you operate entirely online, local listings have become an integral part of Search Engine Optimisation. Every single day, potential customers... 
by Anton Koekemoer | Dec 17, 2019 | SEO
By now, you likely already have an idea of how essential mobile SEO is for growth. In the last year alone, we have seen the effects of Google’s move to mobile-first indexing. From a Search Engine Optimisation perspective, mobile has become more important than ever... 
by Anton Koekemoer | Dec 12, 2019 | Ecommerce, SEO
There is no doubt that customer reviews can help to drive sales, but can they also help your ecommerce marketing SEO results? A decade or so ago, when ecommerce was still growing, reviews were limited to on-site reviews on product pages. As the ecommerce industry... 
by Anton Koekemoer | Dec 2, 2019 | Ecommerce, SEO
Just about every online store owner knows that ecommerce SEO content plays a vital role in ranking and growth. With that said, many are not sure how to use ecommerce marketing content in a way that delivers results. Although content in itself is important to help your... 
by Anton Koekemoer | Nov 6, 2019 | SEO
Although there are certainly many Search Engine Optimisation risks that should be avoided at all costs, there are a number of others that can end up paying off considerably. By its very nature, SEO can often involve making decisions that may seem risky at the time. As... 
by Anton Koekemoer | Oct 7, 2019 | Ecommerce, SEO
Ecommerce SEO plays an important part in your overall ecommerce marketing strategy, helping your online store get found more easily. Whether you have a large online shop with hundreds of products or a smaller store that specialises in a range of niche products, making... 
by Anton Koekemoer | Jun 28, 2019 | Lead generation, SEO
SEO and lead generation are both powerful strategies that essentially help you bring in more traffic (and hopefully, more sales). Used individually, both can be extremely effective. Used together, they can help you see a significant increase in leads not only arriving... 
by Anton Koekemoer | Jun 10, 2019 | Ecommerce, SEO
Done right, an ecommerce SEO strategy has the potential to help you grow your online store considerably. The right ecommerce marketing strategy can help you stay ahead in the SERPs, regardless of whether you are a megastore or a smaller store trying to keep up with... 
by Anton Koekemoer | May 7, 2019 | Ecommerce, SEO
User intent plays an important role within your ecommerce SEO strategy, helping you attract and convert buyers in a way that is highly focused. Understanding HOW people search is extremely beneficial to bringing in traffic that is targeted to your products. When you... 