Social media marketing or SMM, is a bit of a catch-all phrase that applies to all marketing within social networks. From Facebook to Twitter, LinkedIn and YouTube, social media has played an integral role within the digital space over the last decade. While it is sometimes seen as something that is not absolutely essential, this type of marketing offers a number of unique benefits that ranged from increased reputation to lead generation.

What exactly is social media marketing all about? And, more to the point, why is this something that you should consider for your business growth? Join us today on the blog, as we take a closer look to see what social is all about.

A mini guide to social media marketing

First things first, let’s look at what the dictionary says about social media marketing. describes this type of marketing as: “Techniques that target social networks and applications to spread brand awareness or promote particular products. Social media marketing campaigns usually centre around establishing a social media presence on major platforms.”

Now that we’ve got that covered, what is the goal of marketing on social media channels?

Goals for social campaigns vary according to each platform and each client. Some businesses may focus on growing a Facebook community. Others may wish to generate targeted leads through LinkedIn. There are those aiming to increase their Twitter following, and others who are seeking to grow their likes on a YouTube video or channel. Campaigns are therefore tailored according to these goals, which could be focused on building a community for engagement.

The role of a social media manager or agency is to develop highly targeted campaigns that are based on the unique needs of each business. Strategies are also highly tailored to provide the best results on each specific network.

  • Facebook Marketing strategies are designed to optimise success on the world’s largest social network, and often include a variety of post types.
  • Twitter Marketing strategies are developed to be short and to the point, allowing full use of this platforms 140 character limit.
  • LinkedIn Marketing strategies are created to help brands and individuals engage and connect on the leading professional network.
  • YouTube Marketing strategies make use of the growing demand for video content, in order to increase video likes and grow engaged communities.

We hope you have enjoyed this intro to marketing with social media. Here at Open Circle Solutions, we don’t just aim to help our clients improve their results online… we also strive to educate and inform. If you have any questions about social media marketing, simply contact us today by leaving a message below.

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