Working with an SEO specialist is the best way to ensure that your website gets ahead in the search results. While you may think that all Search Engine Optimisation really entails is adding a few links and doing some keyword research, it is a complex field that is constantly evolving. As each algorithm change takes place, search engines are getting smarter. Spam and other dodgy practices are no longer acceptable. Websites that resort to such tactics are quickly penalised.
Knowing what to ask prospective SEO managers or agencies will help you determine what is important, and what is not.
Top questions to ask your potential SEO specialist
In no particular order, some of the top questions to ask your potential SEO specialist include:
What experience do you have to offer?
Without at least some experience, no SEO can promise anything. Experience should be present in on-site optimisation, off-site optimisation such as link building, and technical knowledge on how pages are crawled by search engines.
How will you improve search engine rankings?
Chances are good that if they have experience, they will likely be able to offer a clear strategy that breaks down their plan on how they will proceed. Without experience however, the best they can do is take a wild stab in the dark. If the plan looks too good to be true, proceed with caution.
Do you follow search engine guidelines?
This is very important. A good SEO expert will pay heed to the search engine webmaster guidelines so that they are fully aware of what will result in penalties. Anyone who does not follow these guidelines could end up getting your website blacklisted. At the very least, you could lose your traffic. At worst, your online reputation could suffer as well.
How do you measure the success of your campaigns?
Without tracking and reporting, it is impossible to see any results. You should expect monthly reports stating what has been done, to what result. This will allow you to see what is working, while also spotting any areas for improvement.
Do you offer additional digital marketing services?
While not essential to your rankings, it is useful to find a broader digital marketing agency that is able to assist with other aspects of your online growth as well. A full service type agency will assist with all of your marketing needs.
Final word of advice
One final word of advice… if you ask prospective SEOs whether they can guarantee a number one ranking on any search engine, and they say that they can, run for the hills. Be very wary of anyone who makes unrealistic promises.
Still need helping finding the right SEO specialist? Contact Open Circle Solutions today to learn more about our wide range of digital solutions.