There’s no doubt that a good social media marketing strategy offers a number of benefits. But, how does it help your business grow online? As it turns out, social media offers the most benefit to businesses who are wanting to grow their reach.

In this mini guide, we are taking a closer look at how social media marketing can get you closer to the results you have always wanted online.

Getting ahead with social media marketing

From increased exposure to web traffic, brand loyalty, reputation and so many other benefits, social media marketing is one of the most widely used tools for businesses of all sizes. For small to medium businesses, it offers an affordable way to grow online. Some of the ways that social helps your business include the following:

  1. It promotes your business in an engaging way. Even if you are not running sponsored posts or ads, you still have a unique opportunity to promote your business to a potential audience that runs into the millions. With that said however, the key phrase here is engaging. Content needs to always be geared towards the reader to be truly effective.
  2. It is cost-effective. Another major benefit of social is that it is relatively low cost compared to PPC ads and other strategies. While you may decide to hire a consultant or digital marketing agency to assist with social media strategy, it will still work out to be a cost-effective way to promote your business.
  3. It reaches a diverse audience. Social media is more popular than ever before, with millions of users found across the various channels such as Facebook, Twitter, YouTube and LinkedIn. What this means for you is a diverse, huge audience of potential fans.
  4. It allows you to interact with your audience. Not only can you reach a huge number of people – you can also directly interact with people who show an interest in your products or services. This type of direct feedback is pure gold for any business – whether small, medium or large.
  5. It bolsters your customer service efforts. And that brings us to the final way that social helps you thrive. Due to that interaction, social media helps you improve your customer service through tools such as instant messaging.

How do you use social media to grow your efforts online? Let us know in the comments below, or send your details on your Get Started page if you’d like to know more about how the Open Circle Solutions team can take your social media marketing goals to the next level.

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