Choosing an ecommerce marketing company is no small feat. Much like the process of choosing a digital marketing agency, this process can be daunting if you are not sure exactly what to look for when making your selection. Although results is always one metric to consider, you will also need to look at what services are offered, what experience the company has, and how they plan to take your online shop to the next level.

Choosing an Ecommerce Marketing Company

To help you make your decision a little more easier, we have put together a few things to keep in mind in your search for the ideal ecommerce marketing company.

Some tips to keep in mind when deciding on an ecommerce marketing company include the following:

They have an integrated approach

A good ecommerce development and marketing agency will give you a well-rounded strategy that incorporates email marketing, mobile marketing, content, SEO, SEM and lead generation. If you are only offered one or two options, it may be harder to reach customers effectively. Make sure that you choose a solution that is designed to be holistic and geared towards multichannel. This gives you your best chance at getting the exposure you need to grow your store online.

They understand the needs of e-tailers

What sets ecommerce marketing aside from digital marketing? For starters, the needs of e-tailers are often very different to those of other businesses. If the company specialises in regular websites, it may not be able to spot conversion issues that are unique to ecommerce websites. Look for companies that have a solid understanding of the challenges and requirements of e-tailers, and you will have better peace of mind in knowing that strategies are based on understanding rather than guesstimates.

They are able to help you scale

Finally, it is also worthwhile looking for a company that helps you scale. You certainly won’t want to be in the exact same space a few years from now – especially when your competition is expanding and growing. Starting small is good, but only if you have the ability to grow as your needs grow. Those that offer development as well as marketing will give you your best chance at success, as they will be able to help you explore strategies made to help you grow, such as apps, lead funnels, responsive stores and content marketing.

Don’t be afraid to ask what the company can do for your shop. Once you get the answers you need, you will soon find that the right ecommerce marketing company will be easier to find.

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