If you’re looking for a simple yet effective way to boost your ecommerce SEO results, FAQs are a good addition to your strategy. There are a few ways to get the benefit of FAQs. You could create a dedicated FAQ page that contains commonly asked questions relating to your store, products, delivery, returns or other related information. Another option that can be even more useful is to include a few questions within your product pages, category pages or home page. The goal here is twofold. First, you are adding value to customers by proactively answering questions they may want to ask you via your contact form or email. Secondly, you are bringing in traffic through questions that are frequently asked online.
Why Use FAQs in Your Ecommerce SEO Strategy?
To find out why questions should be part of your ecommerce SEO efforts, we’ve put together a list of the biggest benefits. Some of the biggest advantages of using questions in your strategy include:
Bring in organic traffic
Let’s use an online clothing store as an example. If you were looking for jackets, for instance, you might use a basic search term such as ‘jackets in South Africa’. You may be more specific, though, and use natural language, asking ‘where can I find warm jackets’ or ‘which jackets are best for work’. Search terms have evolved a lot over time and in ecommerce marketing, there is a definite focus on phrases that narrow down searches to find specific information.
Provide value to customers
FAQ pages also add value to customers, making it easier to find information without having to search through your store or get in touch with customer support. Pre-empting questions and using those that are being asked by customers right now is a good way to increase your reputation and position your brand as one that takes customer satisfaction seriously.
Improve search rankings
With a better reputation comes better ranking. Over and beyond establishing yourself as the leader in your product niche, you will also be able to boost rankings and increase your chance of being featured in Google Snippets. Your goal with FAQs is not to market your products but rather to help customers. Bringing in traffic and improving your ranking will make it worth your while, especially if you make use of tools that generate real-life questions being asked about products you are selling.
Optimise Your Ecommerce SEO Strategies
A well-rounded ecommerce marketing strategy will incorporate a wide range of strategies, each designed to help you grow your results. Taking a holistic approach that builds traffic organically while helping you stand out in a crowded market is essential for any ecommerce SEO strategy.