Voice search is becoming increasingly popular and is set to continue to grow in 2023. For any online business, it’s important to optimise your content and search engine optimisation strategy for voice search to ensure that it is discoverable by potential customers. In this guide, we’ll cover the top search engine optimisation tips for optimising your content for voice search in 2023.
Search Engine Optimisation Voice Search
1. Use Natural Language
When optimising for voice search, it’s important to use natural language that mimics the way people speak. Voice search queries tend to be more conversational and less formal, so it’s important to use a tone that is friendly and approachable. Avoid using jargon and technical language that may be difficult for people to understand.
2. Focus on User Intent
When people use voice search, they’re often looking for quick answers to their questions. To optimise for voice search, it’s important to focus on user intent and answer questions directly. Use headings, subheadings and bullet points to make it easy for people to find the information they’re looking for.
3. Structure Your Content
To optimise for voice search, it’s important to structure your content in a way that makes it easy for search engines to pull information from it. Use clear headings and subheadings to break up your content and make it more scannable. This will make it easier for search engines to understand the structure of your content and display it in featured snippets.
4. Use Structured Data
Structured data can help search engines understand the content of your website and improve the accuracy of search results. Use schema markup to provide information about your content, such as reviews, ratings and prices. This will help search engines display rich snippets in search results.
5. Optimise for Local Search
Voice search is often used to find local businesses and services. To optimise for local search, make sure your content includes information about your location and use location-based keywords. This will help search engines display your content in local search results.
6. Use Long-Tail Keywords
Long-tail keywords are more specific and targeted than generic keywords. When people use voice search, they often use longer, more specific phrases. Use long-tail keywords in your content to optimise for voice search and improve the relevance of your content.
7. Optimise for Featured Snippets
Featured snippets are short snippets of information that are displayed at the top of search results. Optimising for featured snippets can help improve the visibility of your content in search results. To optimise for featured snippets, make sure your content answers common questions in your niche and is structured in a way that makes it easy for search engines to pull information from it.
8. Focus on Local Language
Voice search queries are often more conversational and casual in tone, so it’s important to focus on local language and colloquialisms in your content. Use language and phrases that are commonly used in your target audience’s region to make your content more relevant and engaging.
9. Use Conversational Content
When optimising your content for voice search, it’s important to focus on conversational content that mimics the way people speak. Use a conversational tone and structure your content in a way that makes it easy to read and understand. Use bullet points, lists, and short paragraphs to break up your content and make it more scannable.
10. Use Natural Language Processing (NLP)
Natural language processing (NLP) is a type of artificial intelligence that helps machines understand human speech. By using NLP in your content, you can make it easier for search engines to understand the intent behind voice search queries. This can help improve the accuracy and relevance of search results.
11. Optimise for Mobile
Voice search is often used on mobile devices, so it’s important to optimise your content for mobile. Make sure your website is mobile-friendly and loads quickly. Use responsive design to ensure that your website is easy to navigate on different devices.
12. Test Your Content
Testing your content is an important part of optimising for voice search. Use tools like Google’s Voice Search Test to see how your content sounds when read aloud by a virtual assistant. This will help you identify areas where you can improve the clarity and readability of your content.
13. Provide Clear Answers
When people use voice search, they’re often looking for quick answers to their questions. To optimise for voice search, make sure your content provides clear answers to common questions in your niche. Use bullet points, lists, and tables to present information in a clear and easy-to-digest format.
14. Optimise Your Business Listing
If you’re a local business, it’s important to optimise your business listing for voice search. Make sure your business name, address and phone number (NAP) are consistent across all online directories and review sites. Use local keywords in your business description and include photos and videos to make your business listing more engaging.
15. Monitor Your Analytics
Monitoring your analytics is important to track the success of your voice search optimisation efforts. Use tools like Google Analytics to track traffic, engagement and conversion rates from voice search. This will help you identify areas where you can improve your content and optimisation strategies.
Optimising your search engine optimisation strategy for voice search is becoming increasingly important in 2023 and beyond. By using natural language, focusing on user intent, structuring your content, and optimising for featured snippets, you can improve the visibility and relevance of your content in voice search results. Remember to test your content, monitor your analytics, and adapt your strategies as needed to stay ahead of the curve.