How to boost ecommerce sales with retargeting & remarketing

For any online store, ecommerce marketing has become a crucial part of determining it’s success.. However, attracting visitors to your ecommerce site is only half the battle. The real challenge is converting those visitors into customers. In fact, according to industry statistics, the average conversion rate for ecommerce sites is just 2.86%. That means that out of 100 visitors to your site, only 3 will make a purchase.

So how do you boost your ecommerce sales and increase your conversion rate? The answer is retargeting and remarketing.

What is Retargeting and Remarketing?

Retargeting and remarketing are two marketing strategies that aim to target customers who have already interacted with your brand. Retargeting involves showing ads to customers who have visited your website but didn’t complete a purchase. Remarketing, on the other hand, involves contacting customers who have previously made a purchase or taken some other action on your site.

The main goal of both retargeting and remarketing is to encourage customers to return to your site and complete a purchase. By targeting customers who have already shown an interest in your products or services, you increase the chances of converting them into paying customers.

Why is Retargeting and Remarketing Important for Ecommerce?

Retargeting and remarketing are important for ecommerce for a number of reasons. Here are some of the main benefits:

1. Increase Conversions: Retargeting and remarketing are highly effective at increasing conversions. By targeting customers who have already shown an interest in your brand, you increase the chances of converting them into paying customers. In fact, retargeted customers are 70% more likely to convert than non-targeted customers.
2. Cost-effective: Retargeting and remarketing are also cost-effective. Since you are targeting customers who have already shown an interest in your brand, you are not wasting money on advertising to people who are unlikely to convert.
3. Highly Targeted: Retargeting and remarketing are highly targeted. By segmenting your audience and creating personalised campaigns, you can create a more engaging and relevant experience for your customers.
4. Brand Awareness: Retargeting and remarketing also help to increase brand awareness. By showing your ads to customers who have already interacted with your brand, you are reminding them of your products or services and increasing the likelihood that they will remember your brand in the future.

How to Use Retargeting and Remarketing to Boost Ecommerce Sales

Now that you know why retargeting and remarketing are important for ecommerce, let’s take a look at some tips for using these strategies to boost your sales.

Segment Your Audience

The first step in any retargeting or remarketing campaign is to segment your audience. By dividing your customers into different groups based on their behaviour on your site, you can create more personalised and relevant campaigns that speak directly to their interests.

For example, you could create a segment of customers who added items to their cart but didn’t complete a purchase, or customers who viewed a specific product or service but didn’t take any action. By creating targeted campaigns for each segment, you can increase the likelihood that customers will return and complete a purchase.

Use Dynamic Ads

Dynamic ads are ads that are automatically generated based on the customer’s previous interactions with your brand. For example, if a customer added a specific product to their cart but didn’t complete the purchase, a dynamic ad would show that product along with a message reminding the customer of the item they left behind.

Dynamic ads are highly effective because they speak directly to the customer and provide a reminder of the products or services they were interested in. This can be particularly effective for ecommerce sites that have a large number of products, as it can be difficult for customers to remember everything they were interested in.

Create Compelling Ad Copy

The ad copy is the text that accompanies your ads and it’s essential that it’s compelling and engaging. Your ad copy should be clear and concise, and should highlight the benefits of your products or services.

For retargeting ads, you could include a special offer or discount code to entice customers to return to your site. For remarketing ads, you could highlight new products or services that may be of interest to customers based on their previous interactions with your brand.

Experiment with Ad Formats

There are a variety of ad formats available for retargeting and remarketing campaigns, including display ads, social media ads, and email campaigns. It’s important to experiment with different ad formats to see which ones work best for your audience.

For example, if you have a large social media following, social media ads may be particularly effective at reaching your target audience. Alternatively, if you have a large email list, email campaigns may be more effective at reaching customers who have previously made a purchase.

Set Up Abandoned Cart Emails

Abandoned cart emails are automated emails that are sent to customers who added items to their cart but didn’t complete the purchase. These emails are highly effective at reminding customers of the items they left behind and encouraging them to return to your site to complete the purchase.

Abandoned cart emails should include a clear call-to-action (CTA) that encourages customers to return to your site and complete the purchase. You could also include a special offer or discount code to entice customers to return.

Monitor and Optimise Your Campaigns

Finally, it’s important to monitor and optimise your retargeting and remarketing campaigns on an ongoing basis. This involves tracking the performance of your campaigns and making adjustments to improve their effectiveness.

For example, if you notice that certain segments are not responding to your campaigns, you may need to adjust your messaging or create new campaigns to better target those customers. Similarly, if you notice that certain ad formats are not performing as well as others, you may need to shift your budget to the formats that are driving the best results.

Retargeting and remarketing are powerful strategies

By targeting customers who have already interacted with your brand, you increase the chances of converting them into paying customers. These strategies are cost-effective, highly targeted, and can help to increase brand awareness.

To use retargeting and remarketing effectively, it’s important to segment your audience, use dynamic ads, create compelling ad copy, experiment with ad formats, set up abandoned cart emails, and monitor and optimise your campaigns on an ongoing basis. By following these tips, you can create effective retargeting and remarketing campaigns that drive sales and compliment your ecommerce marketing strategy and grow your business.

We’re an ecommerce marketing agency and can help you create effective retargeting and remarketing campaigns that drive sales and engagement with your customers. Contact us today to learn more about how we can help your business succeed in the digital age.