With so much conflicting advice on how to get your site to the top of the SERPs, it is all too easy to forget the SEO best practices that will always help you succeed. Many businesses invest in a Search Engine Optimisation strategy, thinking that they will be able to get that all-important top page result by the end of the month.
Improve Your Results with These SEO Best Practices
It doesn’t help that there are black hat operators promising those kind of instant results, along with inexperienced SEO companies who truly believe that they can beat the system. At the end of the day, as Google as shown again and again, ranking always comes down to following SEO best practices.
Some of the most top SEO best practices to follow for genuine success include the following:
1. Focus on high quality content
Content has and likely always will be important. That does not mean that you should flood your website with as many pages as possible. Google prefers a smaller amount of quality content over a large amount of poor quality content. The top reasons for lost rankings caused by Google algorithm updates such as Penguin are largely due to poor quality content that is loaded with links instead of genuinely useful information. Ideally, you should be answering questions that help your customers not only to use your products and services, but also to better their lives in some way.
2. Check that your site is responsive and optimised
You could have world-class content, but if your site is not responsive and optimised, it will not get another. Another best practice is to put your effort where it really counts – on professional SEO services that allow you to create a website that is fully optimised on any device, whether it is a smartphone, tablet or desktop computer. This works hand in hand with your content to make it easier for search engines to crawl your site.
3. Be wary of trends and quick fixes
Another best practice that will certainly help you achieve consistent results is to be wary of the latest SEO trend as well as any so-called strategy that promises fast results. Realistic growth takes time. Trends will always come and go. The reason that natural SEO is so effective is that it focuses on the basic principles and steps that will always be tried and true. When you lose track after following a new trend, you run the risk of losing your hard-earned rankings. It is for this reason that we always advise to focus on achieving best practices that will still be relevant in a year or 10.
Search Engine Optimisation should always be seen as a long term strategy and all of your other digital marketing activities should support it. SEO is a science and could basically turn your business around online when implemented and nurtured correctly.